{"id":1591,"date":"2021-06-03T13:36:00","date_gmt":"2021-06-03T13:36:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=1591"},"modified":"2023-11-08T12:49:05","modified_gmt":"2023-11-08T12:49:05","slug":"108-project-focus-gavin-by-fays-shoes","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/","title":{"rendered":"Project Focus: Gavin by Fay&#8217;s Shoes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1591\" class=\"elementor elementor-1591\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d94313 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d94313\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20a132a6\" data-id=\"20a132a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-465a269d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"465a269d\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Project Focus: Gavin by Fay&#8217;s Shoes<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a736cc elementor-widget elementor-widget-post-info\" data-id=\"1a736cc\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2021\/06\/03\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 3, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t1:36 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e496636 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e496636\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f25fbbf\" data-id=\"4f25fbbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e876fbb elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"4e876fbb\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/560350064?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f1fc68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f1fc68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64b5f0bf\" data-id=\"64b5f0bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b16e71 elementor-widget elementor-widget-text-editor\" data-id=\"3b16e71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">We worked on the video to mark the launch of a new Irish Dancing shoe as a result of a collaboration between Gavin Doherty of Eire Designs and Fay&#8217;s Shoes.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">The new shoe was designed over the course of 12 months with a variety of new features to improve shape and fit while maintaining the product quality and durability that Fay&#8217;s shoes are famous for.<\/p><p style=\"margin-bottom: 22px;\">We shot the video on several locations including studios in Belfast where we were able to film the dancers.<\/p><p style=\"margin-bottom: 22px;\">One of the shoot locations was the Fay&#8217;s shoes workshop in Dublin, Ireland.<\/p><p style=\"margin-bottom: 22px;\">As part of the project we also created a short trailer video which was used in the weeks leading up to the launch to help drive interest in and awareness of the new product.<\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8137cc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8137cc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b03e08\" data-id=\"8b03e08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3ab88 elementor-widget elementor-widget-video\" data-id=\"4e3ab88\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/555597876?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2913c9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2913c9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76a52a2\" data-id=\"76a52a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dce3da elementor-widget elementor-widget-text-editor\" data-id=\"8dce3da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a title=\"Gavin by Fay's Shoes - Trailer Video\" href=\"https:\/\/vimeo.com\/555597876\"><u>Gavin by Fay&#8217;s Shoes &#8211; Trailer Video<\/u><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-752951f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"752951f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c496c9b\" data-id=\"1c496c9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d083cf8 elementor-widget elementor-widget-button\" data-id=\"d083cf8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/vimeo.com\/560350064 We worked on the video to mark the launch of a new Irish Dancing shoe as a result of a collaboration between Gavin Doherty of Eire Designs and Fay&#8217;s Shoes. The new shoe was designed over the course of 12 months with a variety of new features to improve shape and fit while maintaining [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1592,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[39],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Project Focus: Gavin by Fay&#039;s Shoes | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Project Focus: Gavin by Fay&#039;s Shoes | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"https:\/\/vimeo.com\/560350064 We worked on the video to mark the launch of a new Irish Dancing shoe as a result of a collaboration between Gavin Doherty of Eire Designs and Fay&#8217;s Shoes. The new shoe was designed over the course of 12 months with a variety of new features to improve shape and fit while maintaining [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/\" \/>\n<meta property=\"og:site_name\" content=\"blueskyvideomarketing.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blueskyvideomarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-03T13:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T12:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-13.35.50.png\" \/>\n\t<meta property=\"og:image:width\" content=\"736\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peter Craven\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tech@wearewibble.com\" \/>\n<meta name=\"twitter:site\" content=\"@blueskyvideoguy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Craven\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/\"},\"author\":{\"name\":\"Peter Craven\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/#\/schema\/person\/43b2a8b2ab83a166fdf955fa84b7fef0\"},\"headline\":\"Project Focus: Gavin by Fay&#8217;s Shoes\",\"datePublished\":\"2021-06-03T13:36:00+00:00\",\"dateModified\":\"2023-11-08T12:49:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/\"},\"wordCount\":157,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-13.35.50.png\",\"keywords\":[\"product video\"],\"articleSection\":[\"project focus\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/\",\"url\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/\",\"name\":\"Project Focus: Gavin by Fay's Shoes | blueskyvideomarketing.com\",\"isPartOf\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-13.35.50.png\",\"datePublished\":\"2021-06-03T13:36:00+00:00\",\"dateModified\":\"2023-11-08T12:49:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#primaryimage\",\"url\":\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-13.35.50.png\",\"contentUrl\":\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-13.35.50.png\",\"width\":736,\"height\":412},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blueskyvideomarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Project Focus: Gavin by Fay&#8217;s Shoes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/#website\",\"url\":\"https:\/\/blueskyvideomarketing.com\/\",\"name\":\"blueskyvideomarketing.com\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blueskyvideomarketing.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/#organization\",\"name\":\"BlueSky Video Marketing\",\"url\":\"https:\/\/blueskyvideomarketing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/10\/BlueSky-Video-logo.jpg\",\"contentUrl\":\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/10\/BlueSky-Video-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"BlueSky Video Marketing\"},\"image\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/blueskyvideomarketing\/\",\"https:\/\/twitter.com\/blueskyvideoguy\",\"https:\/\/www.instagram.com\/blueskyvideo\/\",\"https:\/\/www.linkedin.com\/company\/bluesky-video-marketing\/\",\"https:\/\/www.youtube.com\/channel\/UCNcXHGKoSJH67tFapV3p3nQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/#\/schema\/person\/43b2a8b2ab83a166fdf955fa84b7fef0\",\"name\":\"Peter Craven\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1eb1e30953a668081dc7c79d92a3ca15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1eb1e30953a668081dc7c79d92a3ca15?s=96&d=mm&r=g\",\"caption\":\"Peter Craven\"},\"sameAs\":[\"https:\/\/blueskyvideomarketing.com\",\"https:\/\/twitter.com\/tech@wearewibble.com\"],\"url\":\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Project Focus: Gavin by Fay's Shoes | blueskyvideomarketing.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/","og_locale":"en_US","og_type":"article","og_title":"Project Focus: Gavin by Fay's Shoes | blueskyvideomarketing.com","og_description":"https:\/\/vimeo.com\/560350064 We worked on the video to mark the launch of a new Irish Dancing shoe as a result of a collaboration between Gavin Doherty of Eire Designs and Fay&#8217;s Shoes. The new shoe was designed over the course of 12 months with a variety of new features to improve shape and fit while maintaining [&hellip;]","og_url":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/","og_site_name":"blueskyvideomarketing.com","article_publisher":"https:\/\/www.facebook.com\/blueskyvideomarketing\/","article_published_time":"2021-06-03T13:36:00+00:00","article_modified_time":"2023-11-08T12:49:05+00:00","og_image":[{"width":736,"height":412,"url":"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-13.35.50.png","type":"image\/png"}],"author":"Peter Craven","twitter_card":"summary_large_image","twitter_creator":"@tech@wearewibble.com","twitter_site":"@blueskyvideoguy","twitter_misc":{"Written by":"Peter Craven","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#article","isPartOf":{"@id":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/"},"author":{"name":"Peter Craven","@id":"https:\/\/blueskyvideomarketing.com\/#\/schema\/person\/43b2a8b2ab83a166fdf955fa84b7fef0"},"headline":"Project Focus: Gavin by Fay&#8217;s Shoes","datePublished":"2021-06-03T13:36:00+00:00","dateModified":"2023-11-08T12:49:05+00:00","mainEntityOfPage":{"@id":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/"},"wordCount":157,"commentCount":0,"publisher":{"@id":"https:\/\/blueskyvideomarketing.com\/#organization"},"image":{"@id":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#primaryimage"},"thumbnailUrl":"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-13.35.50.png","keywords":["product video"],"articleSection":["project focus"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/","url":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/","name":"Project Focus: Gavin by Fay's Shoes | blueskyvideomarketing.com","isPartOf":{"@id":"https:\/\/blueskyvideomarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#primaryimage"},"image":{"@id":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#primaryimage"},"thumbnailUrl":"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-13.35.50.png","datePublished":"2021-06-03T13:36:00+00:00","dateModified":"2023-11-08T12:49:05+00:00","breadcrumb":{"@id":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#primaryimage","url":"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-13.35.50.png","contentUrl":"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-13.35.50.png","width":736,"height":412},{"@type":"BreadcrumbList","@id":"https:\/\/blueskyvideomarketing.com\/blog\/108-project-focus-gavin-by-fays-shoes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blueskyvideomarketing.com\/"},{"@type":"ListItem","position":2,"name":"Project Focus: Gavin by Fay&#8217;s Shoes"}]},{"@type":"WebSite","@id":"https:\/\/blueskyvideomarketing.com\/#website","url":"https:\/\/blueskyvideomarketing.com\/","name":"blueskyvideomarketing.com","description":"Just another WordPress site","publisher":{"@id":"https:\/\/blueskyvideomarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blueskyvideomarketing.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blueskyvideomarketing.com\/#organization","name":"BlueSky Video Marketing","url":"https:\/\/blueskyvideomarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blueskyvideomarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/10\/BlueSky-Video-logo.jpg","contentUrl":"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/10\/BlueSky-Video-logo.jpg","width":1000,"height":1000,"caption":"BlueSky Video Marketing"},"image":{"@id":"https:\/\/blueskyvideomarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/blueskyvideomarketing\/","https:\/\/twitter.com\/blueskyvideoguy","https:\/\/www.instagram.com\/blueskyvideo\/","https:\/\/www.linkedin.com\/company\/bluesky-video-marketing\/","https:\/\/www.youtube.com\/channel\/UCNcXHGKoSJH67tFapV3p3nQ"]},{"@type":"Person","@id":"https:\/\/blueskyvideomarketing.com\/#\/schema\/person\/43b2a8b2ab83a166fdf955fa84b7fef0","name":"Peter Craven","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blueskyvideomarketing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1eb1e30953a668081dc7c79d92a3ca15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1eb1e30953a668081dc7c79d92a3ca15?s=96&d=mm&r=g","caption":"Peter Craven"},"sameAs":["https:\/\/blueskyvideomarketing.com","https:\/\/twitter.com\/tech@wearewibble.com"],"url":"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/"}]}},"_links":{"self":[{"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/posts\/1591"}],"collection":[{"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":36,"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"predecessor-version":[{"id":8536,"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/posts\/1591\/revisions\/8536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/media\/1592"}],"wp:attachment":[{"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blueskyvideomarketing.com\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}