{"id":1679,"date":"2021-03-04T15:09:00","date_gmt":"2021-03-04T15:09:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=1679"},"modified":"2023-11-08T12:51:59","modified_gmt":"2023-11-08T12:51:59","slug":"104-why-are-video-captions-important","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/104-why-are-video-captions-important\/","title":{"rendered":"Why are video captions important?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1679\" class=\"elementor elementor-1679\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7782655 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7782655\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-316d2bfb\" data-id=\"316d2bfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24eb4d0b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"24eb4d0b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why are video captions important?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b917abd elementor-widget elementor-widget-post-info\" data-id=\"3b917abd\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2021\/03\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 4, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t3:09 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/104-why-are-video-captions-important\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ae2b94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ae2b94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-436abab\" data-id=\"436abab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78be3f6 elementor-widget elementor-widget-image\" data-id=\"78be3f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-15.08.39.png\" class=\"attachment-large size-large wp-image-1680\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-15.08.39.png 735w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-15.08.39-300x225.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-07-at-15.08.39-600x450.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6575aa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6575aa3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6a32ba\" data-id=\"c6a32ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e1e59f elementor-widget elementor-widget-text-editor\" data-id=\"5e1e59f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">Are video captions just a necessary evil or can they compliment the video viewing experience? That&#8217;s what Think by Google spent 12 months studying.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">With 85% of people watching video on social media with the sound off are video captions just a necessary evil?<\/p><p style=\"margin-bottom: 22px;\">We\u2019ve all heard the stats &#8211; and we get it.<\/p><p style=\"margin-bottom: 22px;\">We don\u2019t necessarily want the people around us to know what videos we\u2019re watching for a variety of reasons.<\/p><p style=\"margin-bottom: 22px;\">Could be where we are (the toilet?), could be what we\u2019re watching (!!).<\/p><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\"><span style=\"font-weight: 400;\">But are video captions just a necessary evil or can they be used to enhance the viewing experience?<\/span><\/h2><p style=\"margin-bottom: 22px;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial;\" src=\"https:\/\/blueskyvideo.net\/storage\/are-video-captions-really-needed.jpg?1614867440679\" alt=\"why are video captions important?\" width=\"200\" height=\"200\" \/><\/p><p style=\"margin-bottom: 22px;\">The answer should lie in the fact that we see captions all over YouTube now &#8211; where 96% of people are watching video with the sound on.<\/p><p style=\"margin-bottom: 22px;\">So what\u2019s the deal?<\/p><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\"><span style=\"font-weight: 400;\">It\u2019s accessibility.<\/span><\/h2><p style=\"margin-bottom: 22px;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial;\" src=\"https:\/\/blueskyvideo.net\/storage\/video-captions-are-about-accessibility.jpg?1614867477659\" alt=\"why video captions are important\" width=\"200\" height=\"200\" \/><\/p><p style=\"margin-bottom: 22px;\">Most of the conversations we hear about why video captions focus on people watching video with the sound off.<\/p><p style=\"margin-bottom: 22px;\">But what about those people for whom they are essential if they\u2019re going to be able to enjoy the content we\u2019re producing?<\/p><p style=\"margin-bottom: 22px;\">For anyone that is deaf or has a hearing impairment video captions are an essential ingredient in ensuring that the video is accessible to them.<\/p><p style=\"margin-bottom: 22px;\">How about those people for whom the voice in the video is not in their first language?<\/p><p style=\"margin-bottom: 22px;\">Video captions are a great way to make your content easier to understand and engage with.<\/p><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\"><span style=\"font-weight: 400;\">So how can we create the captions?<\/span><\/h2><p style=\"margin-bottom: 22px;\">The good news is that it\u2019s really easy &#8211; and no, I\u2019m not talking about the autogenerators or the live captioninng tools.<\/p><p style=\"margin-bottom: 22px;\">Let\u2019s face it &#8211; we\u2019ve all seen what happens when they go wrong.<\/p><p style=\"margin-bottom: 22px;\">\u00a0<\/p><ul style=\"margin-bottom: 12px;\"><li>Words spelt incorrectly.<\/li><li>Abbreviations misunderstood.<\/li><li>Punctuation mistakes (that one really gets me)<\/li><\/ul><p style=\"margin-bottom: 22px;\">\u00a0<\/p><p style=\"margin-bottom: 22px;\">And they somehow feel disconnected from the video that\u2019s playing in the background.<\/p><p style=\"margin-bottom: 22px;\">That\u2019s why at BlueSky Video Marketing we always recommend to our customers that we take the time to hard code the captions into the videos we produce.<\/p><p style=\"margin-bottom: 22px;\">\u00a0<\/p><ul style=\"margin-bottom: 12px;\"><li>Yes &#8211; it will take a little more time.<\/li><li>Yes &#8211; it will cost a little bit more if you\u2019re getting your content produced by an agency.<\/li><\/ul><p style=\"margin-bottom: 22px;\">\u00a0<\/p><p style=\"margin-bottom: 22px;\">But the improvement in the viewing experience makes it worthwhile.<\/p><p style=\"margin-bottom: 22px;\">\u00a0<\/p><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\">The results of 12 months research on video captions by Think by Google<\/h2><p style=\"margin-bottom: 22px;\"><img loading=\"lazy\" decoding=\"async\" style=\"border-width: 0px; border-style: initial;\" src=\"https:\/\/blueskyvideo.net\/storage\/think-by-google-bluesky-video-marketing_1.jpg?1614867383528\" alt=\"why video  captions are important Think by Google\" width=\"200\" height=\"200\" \/><\/p><p style=\"margin-bottom: 22px;\">In a recent article from\u00a0<a style=\"color: #197dc4;\" title=\"why video captions are important - Think by Google\" href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/management-and-culture\/diversity-and-inclusion\/video-captions\/\">Think by Google<\/a>\u00a0they report on what they have learned about video captions having spent 12 months looking at how they can be used best to enhance the viewing experience.<\/p><p style=\"margin-bottom: 22px;\">Here\u2019s what they have to say:<\/p><p style=\"margin-bottom: 22px;\">\u00a0<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\"><span style=\"font-weight: 400;\">1 &#8211; Unpack the experience\u00a0<\/span><\/h3><p style=\"margin-bottom: 22px;\">Your video captions should not just focus on the words being spoken.\u00a0They also have a job to do to help convey the mood and tone of your video as possible.<\/p><p style=\"margin-bottom: 22px;\">There are some simple rules they have developed to help you do this:<\/p><p style=\"margin-bottom: 22px;\">Identify the speaker whenever it\u2019s unclear (or when there are several different contributors)<\/p><p style=\"margin-bottom: 22px;\">Describe the music &#8211; which has a huge part to play in the mood and tone of your video<\/p><p style=\"margin-bottom: 22px;\">Aim for brevity &#8211; where text is appearing on the screen it doesn\u2019t need to be repeated in the captions<\/p><p style=\"margin-bottom: 22px;\">\u00a0<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\"><span style=\"font-weight: 400;\">2 &#8211; Be guided by the context<\/span><\/h3><p style=\"margin-bottom: 22px;\">The video used in the Think by Google article to highlight this point is below.<\/p><p style=\"margin-bottom: 22px;\">You can see in this how the context of a video about racial injustice required that the captions identified the race of some of the voices in the background.<\/p><p style=\"margin-bottom: 22px;\">This essential step helped to provide the context in the video for those using captions to consume this content.<\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-650c83f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"650c83f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f85d478\" data-id=\"f85d478\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08cee52 elementor-widget elementor-widget-spacer\" data-id=\"08cee52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-207842dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"207842dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17fd8a15\" data-id=\"17fd8a15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ff7a8 elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"31ff7a8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/mCSCi18cjN0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3275c545 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3275c545\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-209245c9\" data-id=\"209245c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10a3ae52 elementor-widget elementor-widget-text-editor\" data-id=\"10a3ae52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\"><span style=\"font-weight: 400;\">3 &#8211; Consider the platform<\/span><\/h3><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">\u00a0<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">Understanding how each of the platforms where your video will be hosted treat captions is an important part of any video project.<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">On YouTube you can add and edit captions using their built in tool once you have uploaded a video.<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">On Facebook and Linkedin you can upload a separate captions file along with your video &#8211; but you\u2019ll need to be uploading using a desktop version of the platform to be able to do this.<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">Instagram doesn\u2019t currently support the uploading of a separate captions file so you\u2019ll have to embed your captions (these are called \u2018closed captions\u2019) into your video project in order to make it accessible to all.<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">\u00a0<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\"><span style=\"font-weight: 400;\">4 &#8211; Allow time to create and test your captions<\/span><\/h3><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">Have you ever published a blog post or sent a brochure to print and then realised there\u2019s a typo?<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">Your heart sinks right?<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">Taking the time to check and check again makes sure that mistakes like this can be avoided.<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">If you use an online tool (at BlueSky Video Marketing we\u2019re big fans of\u00a0<a style=\"color: #197dc4;\" href=\"https:\/\/www.rev.com\/\">https:\/\/www.rev.com<\/a>) to create your captions you\u2019re able to edit and review these before downloading your SRT file.<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">As with any proof reading job it\u2019s a good idea to get more than one person involved in this to make sure any errors are spotted.<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">\u00a0<\/p><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\"><span style=\"font-weight: 400;\">Are we nearly there yet?<\/span><\/h2><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">\u00a0<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">That &#8211; you\u2019ll be glad to know &#8211; is that.<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">I hope that\u2019s helped you understand how important captions are to the video viewing experience.<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">Hopefully we\u2019ve given you some ideas about how you can start using captions on your video content to enhance the viewing experience.<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">\u00a0<\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><a style=\"color: #197dc4;\" title=\"Video captions and why they are important\" href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/management-and-culture\/diversity-and-inclusion\/video-captions\/\">Read more about the Google research<\/a><\/p><p style=\"margin-bottom: 22px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\">\u00a0<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\"><a style=\"color: #197dc4;\" title=\"Why are video captions important? by The Future of Marketing\" href=\"https:\/\/thefutureofmarketing.info\/why-video-captions-are-important\/\">This article was first published on The Future of Marketing website<\/a><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bcd1594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bcd1594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c0a089c\" data-id=\"5c0a089c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88c598b elementor-widget elementor-widget-button\" data-id=\"88c598b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are video captions just a necessary evil or can they compliment the video viewing experience? That&#8217;s what Think by Google spent 12 months studying. With 85% of people watching video on social media with the sound off are video captions just a necessary evil? We\u2019ve all heard the stats &#8211; and we get it. We [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1680,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why are video captions important? | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/104-why-are-video-captions-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why are video captions important? | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"Are video captions just a necessary evil or can they compliment the video viewing experience? 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