{"id":2424,"date":"2020-01-11T09:09:00","date_gmt":"2020-01-11T09:09:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2424"},"modified":"2023-11-08T13:05:35","modified_gmt":"2023-11-08T13:05:35","slug":"69-how-do-you-create-a-video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/69-how-do-you-create-a-video-marketing-strategy\/","title":{"rendered":"How do you create a video marketing strategy?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2424\" class=\"elementor elementor-2424\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b11d49f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b11d49f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6946f5fe\" data-id=\"6946f5fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5424d83e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5424d83e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How do you create a video marketing strategy?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149b9806 elementor-widget elementor-widget-post-info\" data-id=\"149b9806\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2020\/01\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJanuary 11, 2020\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t9:09 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/69-how-do-you-create-a-video-marketing-strategy\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd9314 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd9314\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6432dc\" data-id=\"e6432dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20b42df elementor-widget elementor-widget-image\" data-id=\"20b42df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"482\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-09.09.26.png\" class=\"attachment-large size-large wp-image-2426\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-09.09.26.png 733w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-09.09.26-300x226.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-09.09.26-600x452.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f7dcd9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f7dcd9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66e49abb\" data-id=\"66e49abb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-211ca900 elementor-widget elementor-widget-text-editor\" data-id=\"211ca900\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">So, you know that video marketing is important but how do you go on to create an effective video marketing strategy?<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\"><a style=\"color: #197dc4;\" title=\"Video Content Strategy\" href=\"https:\/\/mention.com\/blog\/video-content-strategy\/\">Mention<\/a>\u00a0features key statistics highlighting the importance of video.*\u00a0<\/p><p style=\"margin-bottom: 22px;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial;\" src=\"https:\/\/blueskyvideo.net\/storage\/key-video-marketing-statistics_1.png?1573573395407\" alt=\"Key Video Marketing Statistics\" width=\"355\" height=\"888\" \/><\/p><p style=\"margin-bottom: 22px;\">It\u2019s easy to see how creating a successful video marketing strategy can benefit your business. At BlueSky Video Marketing we\u2019ll break it down to help you on your way.<\/p><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\">Keep it simple<\/h2><p style=\"margin-bottom: 22px;\">The number one thing we suggest is to have a simple SEO strategy. When people used search engines, they tend to search for more general information.<\/p><p style=\"margin-bottom: 22px;\">Mention recommends the following practical steps to make it easier for your YouTube videos to be found:<\/p><ul style=\"margin-bottom: 12px;\"><li>Titles are great to catch\u00a0people\u2019s attention. Keep it informative and short. Plan your keywords.<\/li><li>Add keywords to your video description. Include a link to your website.<\/li><li>Use tags properly with different keyword variations. Think about all the different things that people who watch your video could be looking for.<\/li><li>Link-building is important. The number of links that lead to your video is important for keywords rankings in searches.<\/li><li>Thumbnails are the first thing that makes users want to watch your video. Focus on high-quality and eye-catching images.<\/li><li>Optimise your videos for mobile viewing.<\/li><li>A video sitemap is great to provide all details about your video content in order for them to rank higher in search engines.<\/li><\/ul><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\">Be clear about what your video is about<\/h2><p style=\"margin-bottom: 22px;\">In order for your videos to gain more views, it\u2019s better to provide enough information so your viewers can decide whether or not they want to watch it. To do this:<\/p><ul style=\"margin-bottom: 12px;\"><li>Write an accurate and informative recap. Highlight a few benefits that viewers will get after watching your video. If it\u2019s a narrative, address the main points.<\/li><li>Transcribe your video. Viewers can consume content in a text format allowing them to skim read first, then watch if they prefer.<\/li><\/ul><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\">Understand your audience<\/h2><p style=\"margin-bottom: 22px;\">Successful marketing campaigns start with market research. So, make sure to apply this to your videos. You can start with questions such as \u2013 who is your target audience? What type of content do they consume? What channels do they tend to engage with the most? The point is to create content that your audiences will actually watch. \u00a0<\/p><p style=\"margin-bottom: 22px;\">An important thing to keep in mind, are the goals you are trying to reach with your video marketing campaign. These tie in with engagement, sales and traffic.<\/p><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\">Have a realistic budget<\/h2><p style=\"margin-bottom: 22px;\">You don\u2019t necessarily need to pour a fortune into your video for it to be successful. On the other hand, if you don\u2019t spend enough on a far-reaching campaign and your video is extremely low-quality, you run the risk of damaging your brand\u2019s image. As\u00a0<a style=\"color: #197dc4;\" title=\"Video Marketing Strategy\" href=\"https:\/\/www.criteo.com\/insights\/video-marketing-strategy\/\">Criteo<\/a>\u00a0states:<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">\u201cWhen it comes to actually making the video content, keep your campaign goals in mind and make sure you\u2019re spending your budget well. For instance, if you\u2019re looking to win over more millennial or Gen Z shoppers, you might not need to spend too much money on video production.\u201d*<\/span><\/p><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\">Optimise your video according to channel distribution<\/h2><p style=\"margin-bottom: 22px;\">You\u2019ll need to optimise your video depending on which channel it\u2019s launched in to get as much engagement as possible. Criteo suggests keeping it short on Facebook and making tweaks to refine it for YouTube.<\/p><p style=\"margin-bottom: 22px;\">You can optimise your video by:<\/p><ul style=\"margin-bottom: 12px;\"><li>Having a clear call to action<\/li><li>Analysing the best publishing time<\/li><li>Offering incentives<\/li><li>Creating engaging video content<\/li><\/ul><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\">Test, measure and analyse<\/h2><p style=\"margin-bottom: 22px;\">Just like any marketing campaign, A\/B testing will help you figure out what elements of a campaign are working or not. Here are five ways to measure campaign success:<\/p><ul style=\"margin-bottom: 12px;\"><li>Engagement rate<\/li><li>View Count<\/li><li>Social sharing<\/li><li>Comments and feedback<\/li><\/ul><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\">The bottom line<\/h2><p style=\"margin-bottom: 22px;\">It takes time and effort to create a high-performing video. But if you have the right video content plan and are creative, you can capitalise on your video&#8217;s potential to tell an inspiration story, encouraging people to watch and to take action.<\/p><p style=\"margin-bottom: 22px;\"><em>Source: &#8220;7 Top Tips to Create a Killer Video Content Strategy&#8221; by Mention, &#8220;How to Build a Video Marketing Strategy&#8221; by Criteo.<\/em><\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b96fe97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b96fe97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d9af9fc\" data-id=\"1d9af9fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b1eca5d elementor-widget elementor-widget-button\" data-id=\"3b1eca5d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>So, you know that video marketing is important but how do you go on to create an effective video marketing strategy? Mention\u00a0features key statistics highlighting the importance of video.*\u00a0 It\u2019s easy to see how creating a successful video marketing strategy can benefit your business. At BlueSky Video Marketing we\u2019ll break it down to help you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2426,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do you create a video marketing strategy? | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/69-how-do-you-create-a-video-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you create a video marketing strategy? | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"So, you know that video marketing is important but how do you go on to create an effective video marketing strategy? 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