{"id":2466,"date":"2019-11-05T09:33:00","date_gmt":"2019-11-05T09:33:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2466"},"modified":"2023-11-08T13:06:04","modified_gmt":"2023-11-08T13:06:04","slug":"71-how-video-marketing-works","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/71-how-video-marketing-works\/","title":{"rendered":"How video marketing works"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2466\" class=\"elementor elementor-2466\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cbf3136 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cbf3136\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d63d286\" data-id=\"2d63d286\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52827abd elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"52827abd\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How video marketing works<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4bf4e7 elementor-widget elementor-widget-post-info\" data-id=\"5f4bf4e7\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2019\/11\/05\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 5, 2019\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t9:33 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/71-how-video-marketing-works\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ee305e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ee305e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b75706d\" data-id=\"b75706d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d769bc elementor-widget elementor-widget-image\" data-id=\"2d769bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"481\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-09.33.16.png\" class=\"attachment-large size-large wp-image-2467\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-09.33.16.png 733w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-09.33.16-300x226.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-09.33.16-600x451.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e9ec3ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e9ec3ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f464ac7\" data-id=\"6f464ac7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e78def3 elementor-widget elementor-widget-text-editor\" data-id=\"6e78def3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">If you&#8217;ve ever thought \u201cdoes video marketing actually work?&#8221; &#8211; the simple answer is YES.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\"><em><img decoding=\"async\" style=\"border-width: 0px; border-style: initial;\" src=\"https:\/\/blueskyvideo.net\/storage\/edna-rodriguez-bluesky-video-marketing-blog-contributor.png?1574788149749\" alt=\"edna rodriguez bluesky video marketing\" width=\"200\" height=\"200\" \/>\u00a0Writen by: Edna Rodriguez<\/em><\/p><p style=\"margin-bottom: 22px;\">\u00a0<\/p><p style=\"margin-bottom: 22px;\">Once again, yes it does. Video content marketing does work and it isn\u2019t going anywhere. The sooner you implement it in your strategy the more beneficial it\u2019ll be to you. Although, if you question whether your video will reach many people, worry not. If done correctly, it will.<\/p><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\">YouTube has more than 500 hours of content being uploaded every minute and has more than 1 billion logged-in users. This makes it the second largest search engine in the world (after Google).*<\/h2><p style=\"margin-bottom: 22px;\">With these numbers only expected to grow, neglecting video marketing means you\u2019re missing a valuable opportunity to reach a wide range of people that have the potential to become prospective customers.<\/p><h2 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 28px;\">&#8220;According to Forrester, one minute of video is worth 1.8 million words. YouTube says that 20 percent of viewers who start your video will leave after the first 10 seconds, so putting together content that is worth their while is crucial.&#8221;*<\/h2><p style=\"margin-bottom: 22px;\">People who enjoy your video and watch it in full will stay longer on your website. They will be more likely to visit other of your pages and will think highly of your brand. Not all videos will result in customers, but they will raise brand awareness, up your count of supporters, and convert leads to paying customers.<\/p><p style=\"margin-bottom: 22px;\">Still not sure? Let\u2019s have a look at these numbers:<\/p><ul style=\"margin-bottom: 12px;\"><li>By 2019, video will account for 80% of global internet traffic and 85 percent in the US (Cisco)<\/li><li>Two-thirds of marketers and agency executives see video as the next trend in content marketing (Interactive Advertising Bureau &#8211; IAB)<\/li><li>82% of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute)<\/li><li>73% of B2B marketers say that video positively impacts marketing ROI (Tubular Insights)*<\/li><\/ul><p style=\"margin-bottom: 22px;\">Research carried out by Online Marketing Institute (OMI) also shows that:<\/p><ul style=\"margin-bottom: 12px;\"><li>E-commerce stores which use video content have an 80% higher conversion rate than those which do not<\/li><li>73% of customers are more likely to make a purchase when shown informational video content<\/li><li>A 1% budget increase on active video marketing is worth a monthly average of $13,000 for a company*<\/li><\/ul><p style=\"margin-bottom: 22px;\">OMI has also collected information in an infographic format. To summarise it please see below.<\/p><p style=\"margin-bottom: 22px;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial;\" src=\"https:\/\/blueskyvideo.net\/storage\/how-video-marketing-works.png?1573577182401\" alt=\"How video marketing works\" width=\"398\" height=\"995\" \/>*<\/p><p style=\"margin-bottom: 22px;\"><em>Sources: &#8220;Does Video Marketing Actually Work?&#8221; by Blue Corona, &#8220;Infographic: How Video Marketing Works&#8221; by Online Marketing Insitute and\u00a0YouTube for Press.<\/em><\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-192e99ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"192e99ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ced4e9f\" data-id=\"1ced4e9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-102bdc25 elementor-widget elementor-widget-button\" data-id=\"102bdc25\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve ever thought \u201cdoes video marketing actually work?&#8221; &#8211; the simple answer is YES. \u00a0Writen by: Edna Rodriguez \u00a0 Once again, yes it does. Video content marketing does work and it isn\u2019t going anywhere. The sooner you implement it in your strategy the more beneficial it\u2019ll be to you. Although, if you question whether [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2467,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How video marketing works | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/71-how-video-marketing-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How video marketing works | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;ve ever thought \u201cdoes video marketing actually work?&#8221; &#8211; the simple answer is YES. \u00a0Writen by: Edna Rodriguez \u00a0 Once again, yes it does. Video content marketing does work and it isn\u2019t going anywhere. The sooner you implement it in your strategy the more beneficial it\u2019ll be to you. Although, if you question whether [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueskyvideomarketing.com\/blog\/71-how-video-marketing-works\/\" \/>\n<meta property=\"og:site_name\" content=\"blueskyvideomarketing.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blueskyvideomarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T09:33:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T13:06:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-09.33.16.png\" \/>\n\t<meta property=\"og:image:width\" content=\"733\" \/>\n\t<meta property=\"og:image:height\" content=\"551\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peter Craven\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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