{"id":2484,"date":"2019-10-02T09:42:00","date_gmt":"2019-10-02T09:42:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2484"},"modified":"2023-11-08T13:24:15","modified_gmt":"2023-11-08T13:24:15","slug":"66-so-how-do-you-make-videos-that-help-you-sell-more","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/66-so-how-do-you-make-videos-that-help-you-sell-more\/","title":{"rendered":"So how do you make videos that help you sell more?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2484\" class=\"elementor elementor-2484\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-268375fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"268375fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24e31848\" data-id=\"24e31848\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4630bfaa elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4630bfaa\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">So how do you make videos that help you sell more?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77cbce09 elementor-widget elementor-widget-post-info\" data-id=\"77cbce09\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2019\/10\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 2, 2019\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t9:42 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/66-so-how-do-you-make-videos-that-help-you-sell-more\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c797846 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c797846\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fe10e17\" data-id=\"1fe10e17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29461b4a elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"29461b4a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/MoAGqV7cvqY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62ec5f79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62ec5f79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-655e915\" data-id=\"655e915\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-106925e0 elementor-widget elementor-widget-text-editor\" data-id=\"106925e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">It&#8217;s a question that we hear a lot &#8211; and one that we ask ourselves even more. And thanks to those lovely people at YouTube you don&#8217;t need to guess. Read on to find out why&#8230;<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">The video from\u00a0<a style=\"color: #197dc4;\" title=\"Monday.com\" href=\"https:\/\/monday.com\/\">Monday.com<\/a>\u00a0just happens to be my personal favourite from the list &#8211; and that&#8217;s part of the problem right?<\/p><p style=\"margin-bottom: 22px;\">The videos that we react to are different depending on what we&#8217;re looking for, where we are, what mood we&#8217;re in.<\/p><p style=\"margin-bottom: 22px;\">It&#8217;s all so subjective &#8211; so internal conversations about the kind of videos that we need to make can be a painful process.<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\">But the good news is we don&#8217;t have to rely on these subjective opinions any more &#8211; I&#8217;m sure some of you hate that video from Monday.com.<\/h3><p style=\"margin-bottom: 22px;\"><img fetchpriority=\"high\" decoding=\"async\" style=\"border-width: 0px; border-style: initial; margin: 0px 0px 30px 30px; float: right;\" src=\"https:\/\/blueskyvideo.net\/storage\/youtube-video-advertising-bluesky-video-marketing.png?1570026171243\" alt=\"youtube video advertising bluesky video marketing\" width=\"400\" height=\"250\" \/>Trueview for Action is a specific type of video advertising campaign from YouTube \/ Google which is designed to maximise engagement and lead generation &#8211; which is what most of us are after isn&#8217;t it?<\/p><p style=\"margin-bottom: 22px;\">The YouTube leaderboards are a &#8216;go to&#8217; for us to stay on top of the latest trends with video and find out how we can introduce new ideas, storytelling techniques and design ideas into our videos.<\/p><p style=\"margin-bottom: 22px;\">One of these leaderboards from December 2018 takes a look at these &#8216;Trueview for Action&#8217; campaigns and gives us the top 10 performing videos for 2018.<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\">With more than 1.9 billion monthly active users YouTube has access to the kind of data that most of us can only dream of &#8211; so when they speak about what videos are working best to help people sell more then it&#8217;s more than likely worth a listen.<\/h3><p style=\"margin-bottom: 22px;\">Ok &#8211; so we&#8217;ll get to the point soon.<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\">What are the Top 10 YouTube Trueview for Action videos from 2018?<\/h3><p style=\"margin-bottom: 22px;\">There&#8217;s a broad range of products and video styles but we&#8217;ve looked at all of them and these are some trends that we can see:<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\">Humans rule\u00a0<\/h3><p style=\"margin-bottom: 22px;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; margin: 0px 0px 30px 30px; float: right;\" src=\"https:\/\/blueskyvideo.net\/storage\/bluesky-video-marketing-video-ads.png?1570026333714\" alt=\"video advertising bluesky video marketing\" width=\"400\" height=\"250\" \/>In the vast majority of the videos the focus is on the human problem being solved or opportunity being unlocked. And it won&#8217;t come as a surprise that these videos tend to feature real human beings.<\/p><p style=\"margin-bottom: 22px;\">In fact, the only 2 videos in the top 10 that were purely animation driven were both for online gaming &#8211; and that&#8217;s the product right? So that makes perfect sense.<\/p><p style=\"margin-bottom: 22px;\">But when you&#8217;re trying to appeal to real humans (and I guess most of us are?) then it seems that nothing beats showing real people interacting with whatever it is that you&#8217;re selling.<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\">Animation &amp; Motion Graphics compliment live action<\/h3><p style=\"margin-bottom: 22px;\">Animation still has a place &#8211; a very valuable place. But maybe it&#8217;s not the whole focus any more?<\/p><p style=\"margin-bottom: 22px;\">How many more animated explainer videos for tech products do we all have to watch?<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\">Speed it up<\/h3><p style=\"margin-bottom: 22px;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; margin: 0px 0px 30px 30px; float: right;\" src=\"https:\/\/blueskyvideo.net\/storage\/bluesky-video-marketing-videos-to-sell-more.png?1570026757353\" alt=\"videos to help you sell more bluesky video marketing\" width=\"400\" height=\"250\" \/>Don&#8217;t worry about your audiences ability to process information quickly &#8211; one of the very noticeable things from most of the videos in the top 10 list is the speed at which they move.<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\">It&#8217;s OK to have a personality<\/h3><p style=\"margin-bottom: 22px;\">The great thing about the Monday.com video for me is that it&#8217;s pretty light hearted &#8211; but still very focused on the pain it removes for people.<\/p><p style=\"margin-bottom: 22px;\">As a Project Management tool it would have been very easy to produce a dry, corporate ad &#8211; but they haven&#8217;t.<\/p><p style=\"margin-bottom: 22px;\">And 55 million views since it was published says its working &#8211; as does making the Top 10 list (it&#8217;s number 2 overall) which is earned by engagements and clicks through to the demo booking page.<\/p><p style=\"margin-bottom: 22px;\">You can find out what other videos are in the Top 10 by hitting the link below:<\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #197dc4;\" title=\"YouTube Trueview for Action Video Leaderboard 2018\" href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/video\/youtube-trueview-for-action-leaderboard\/\">YouTube Trueview for Action Video Leaderboard 2018<\/a><\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-136213fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"136213fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38039c17\" data-id=\"38039c17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43faef7 elementor-widget elementor-widget-button\" data-id=\"43faef7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/MoAGqV7cvqY It&#8217;s a question that we hear a lot &#8211; and one that we ask ourselves even more. And thanks to those lovely people at YouTube you don&#8217;t need to guess. Read on to find out why&#8230; The video from\u00a0Monday.com\u00a0just happens to be my personal favourite from the list &#8211; and that&#8217;s part of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2485,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>So how do you make videos that help you sell more? | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/66-so-how-do-you-make-videos-that-help-you-sell-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So how do you make videos that help you sell more? | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"https:\/\/youtu.be\/MoAGqV7cvqY It&#8217;s a question that we hear a lot &#8211; and one that we ask ourselves even more. 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