{"id":2516,"date":"2019-08-21T10:07:00","date_gmt":"2019-08-21T10:07:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2516"},"modified":"2023-11-08T13:24:16","modified_gmt":"2023-11-08T13:24:16","slug":"63-latest-project-magic-beans-helping-you-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/63-latest-project-magic-beans-helping-you-to-grow-your-business\/","title":{"rendered":"Latest Project: Magic Beans &#8211; helping you to grow your business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2516\" class=\"elementor elementor-2516\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41119f4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41119f4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f08f20\" data-id=\"4f08f20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75aa61e3 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"75aa61e3\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Latest Project: Magic Beans &#8211; helping you to grow your business<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e4a157 elementor-widget elementor-widget-post-info\" data-id=\"21e4a157\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2019\/08\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 21, 2019\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t10:07 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/63-latest-project-magic-beans-helping-you-to-grow-your-business\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bfa9bfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bfa9bfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dc74789\" data-id=\"6dc74789\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-152ca08f elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"152ca08f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/348137173?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1363db7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1363db7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b1004dd\" data-id=\"2b1004dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cf50594 elementor-widget elementor-widget-text-editor\" data-id=\"5cf50594\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">We worked with the team at Magic Beans on a number of videos for use on their website and across social channels to build trust in their capability, allow them to show their personalities and act as a tool to generate new enquiries.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">When we first spoke to the team at\u00a0<a style=\"color: #197dc4;\" title=\"Magic Beans Accounting Software\" href=\"https:\/\/www.magicbeans.online\/\">Magic Beans<\/a>\u00a0they were keen to develop a package of videos that would not only let people know more about the services that they provide, but give viewers a feel for the personalities in the business and the expertise that they bring.<\/p><p style=\"margin-bottom: 22px;\">Magic Beans offer small businesses access to the kind of expertise usually reserved for those organisations who employ an internal finance manager at a fraction of the cost through their subscription model.<\/p><p style=\"margin-bottom: 22px;\">Given the nature of the business it was important that we demonstrated that Magic Beans was a safe pair of hands &#8211; they could be trusted to look after your business finances.\u00a0<\/p><p style=\"margin-bottom: 22px;\">With this in minds we focused the script and storyboard development on the individual expertise of the Magic Beans team &#8211; which is very comprehensive.<\/p><p style=\"margin-bottom: 22px;\">Anyone that has met the team at Magic Beans &#8211; and in particular the co-founders,\u00a0<a style=\"color: #197dc4;\" title=\"Clare Galloway - Magic Beans\" href=\"https:\/\/www.linkedin.com\/in\/clare-galloway-08565b27\/\">Clare Galloway<\/a>\u00a0and\u00a0<a style=\"color: #197dc4;\" title=\"Sharon Brown - Magic Beans\" href=\"https:\/\/www.linkedin.com\/in\/sharon-brown-a4697b79\/\">Sharon Brown<\/a>\u00a0&#8211; will tell you that it doesn&#8217;t feel that you&#8217;re sitting down with accountants.<\/p><p style=\"margin-bottom: 22px;\">This was an important part of the story too &#8211; they aren&#8217;t what you expect and they are a breath of fresh air to the traditional accountancy offer. They&#8217;ve identified as part of their growth story that this appeals to people so it was essential that we were able to capture this as part of the project.<\/p><p style=\"margin-bottom: 22px;\">With that in mind we sert about designing a package of videos that was very much focused on the two elements of expertise and personality.<\/p><p style=\"margin-bottom: 22px;\">The video above was the first in the package and features Clare and Sharon outlining their individual experience as well as the job that Magic Beans does for their customers.<\/p><p style=\"margin-bottom: 22px;\">We also created 4 more videos which profiled the individual members of the Magic Beans team and you can view those at the Showcase page below.<\/p><h3 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px; font-size: 22px;\"><a style=\"color: #197dc4;\" title=\"Magic Beans Video Showcase on Vimeo by BlueSky Video Marketing\" href=\"https:\/\/vimeo.com\/showcase\/6130561\">Magic Beans Showcase on Vimeo<\/a><\/h3><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfd175e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfd175e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c138997\" data-id=\"2c138997\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcf264b elementor-widget elementor-widget-button\" data-id=\"dcf264b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/vimeo.com\/348137173 We worked with the team at Magic Beans on a number of videos for use on their website and across social channels to build trust in their capability, allow them to show their personalities and act as a tool to generate new enquiries. When we first spoke to the team at\u00a0Magic Beans\u00a0they were keen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2517,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Latest Project: Magic Beans - helping you to grow your business | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/63-latest-project-magic-beans-helping-you-to-grow-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latest Project: Magic Beans - helping you to grow your business | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"https:\/\/vimeo.com\/348137173 We worked with the team at Magic Beans on a number of videos for use on their website and across social channels to build trust in their capability, allow them to show their personalities and act as a tool to generate new enquiries. 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