{"id":2543,"date":"2019-06-21T10:20:00","date_gmt":"2019-06-21T10:20:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2543"},"modified":"2023-11-08T13:24:17","modified_gmt":"2023-11-08T13:24:17","slug":"60-the-future-of-recruitment-marketing-a-new-event","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/60-the-future-of-recruitment-marketing-a-new-event\/","title":{"rendered":"The Future of Recruitment Marketing: a new event"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2543\" class=\"elementor elementor-2543\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11e9d57f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11e9d57f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc8b11c\" data-id=\"5fc8b11c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ca121 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"70ca121\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Future of Recruitment Marketing: a new event<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a6b437 elementor-widget elementor-widget-post-info\" data-id=\"65a6b437\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2019\/06\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 21, 2019\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t10:20 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a 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elementor-col-100 elementor-top-column elementor-element elementor-element-b44efea\" data-id=\"b44efea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-710f5d0 elementor-widget elementor-widget-image\" data-id=\"710f5d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-10.19.40.png\" class=\"attachment-large size-large wp-image-2544\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-10.19.40.png 735w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-10.19.40-300x225.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-10.19.40-600x450.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b065e90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b065e90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69ada799\" data-id=\"69ada799\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14ec17b9 elementor-widget elementor-widget-text-editor\" data-id=\"14ec17b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">The fourth event in The Future of Marketing series took a different turn recently and focused in on the subject of recruitment marketing.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">The sold out event took place in the Radisson Blu Hotel on Tuesday 4th June and welcomed HR and marketing professionals from across a wide range of sectors to talk about the challenges facing companies as they seek to grow their teams.<\/p><p style=\"margin-bottom: 22px;\">The event is curated by BlueSky Video Marketing and speaking about the latest edition,\u00a0<a style=\"color: #197dc4;\" title=\"Peter Craven on LInkedin\" href=\"https:\/\/www.linkedin.com\/in\/petercraven\/\">Peter Craven<\/a>\u00a0said \u201cthe good news is that a lot of businesses are growing &#8211; winning new business, expanding into new markets and developing new products &#8211; which is great news for the local economy. The result of that is recruitment just keeps getting harder &#8211; and that was the driver for the focus on recruitment marketing at our latest event.\u201d<\/p><p style=\"margin-bottom: 22px;\">The first three events took place in 2018 and focused on the technical developments within the marketing profession with features on website developments, chatbot technology, video marketing, marketing automation platforms and PR and communications in a digital age.<\/p><h4 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px;\">\u201cMore of the conversations that we were having with our customers over the last 12 months have been about the recruitment challenge\u201d says Peter. \u201cWhile businesses can see where the growth is coming from in terms of demand for their products and services, more and more conversations ended up talking about the ability to attract and retain people as a potential blocker to growth. We started doing more and more work in this area so when it came to deciding on a theme for the Future of Marketing event it seemed that recruitment marketing was the obvious choice.\u201d<\/h4><p style=\"margin-bottom: 22px;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/blueskyvideo.net\/storage\/the-future-of-recruitment-marketing.png?1561109398763\" alt=\"audience at the future of recruitment marketing\" width=\"351\" height=\"200\" \/><\/p><p style=\"margin-bottom: 22px;\">The event featured a busy and varied agenda. Peter says \u201cI\u2019ve been to enough events over the years to know that \u2018death by powerpoint is a real issue so we were conscious of this when putting the format together. We\u2019re also very conscious of how little time people have so there were people that we just had to have involved in the event but whose schedules wouldn\u2019t allow them to put a presentation together so the Q&amp;A sessions allowed us to get the best of both worlds.\u201d<\/p><h4 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px;\">Speaking about the event, James Toland of LMJ Communications said \u201cI really enjoyed the varied format &#8211; from Q&amp;A to speaker sessions and live demonstrations of online solutions. It was engaging and highly informative with lots packed in to 3 hours.\u201d<\/h4><p style=\"margin-bottom: 22px;\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/blueskyvideo.net\/storage\/audience-participation-the-future-of-recruitment-marketing.png?1561109491192\" alt=\"audience participation future of recruitment marketing\" width=\"351\" height=\"200\" \/><\/p><h4 style=\"font-family: proxima-nova, -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-weight: bold; color: #197dc4; margin: 30px 0px 15px;\">Another attendee was\u00a0<a style=\"color: #197dc4;\" title=\"Conor Donnelly on Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/conorjdonnelly\/\">Conor Donnelly<\/a>, Marketing Manager at<a style=\"color: #197dc4;\" title=\"FinTrU website\" href=\"https:\/\/www.fintru.com\/\">\u00a0FinTrU<\/a>\u00a0who attended with Talent Acquisition Manager, Kathy Bell. Conor said \u201cthere was plenty of insight from the different speakers covering a range of industries and levels of experience.\u201d<\/h4><p style=\"margin-bottom: 22px;\">The event featured contributions from:<\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #197dc4;\" title=\"Fiona Rooney on Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/fiona-rooney-m-res-mmrs-b958a526\/\">Fiona Rooney<\/a>, Managing Director of Ipsos MORI in Northern Ireland who talked about their latest research into Gen Z and how we could use these insights to shape our recruitment marketing messages to this audience.<\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #197dc4;\" title=\"Claire Loftus on Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/claireloftus\/\">Claire Loftus\u00a0<\/a>of Employee Engagement agency, Evolve who spoke about the cost to business of disengaged employees and what measures organisations can take to build engagement and create an army of brand ambassadors to help communicate your employee value proposition.<\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #197dc4;\" title=\"Aimee McCracken on Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/aimee-mccracken-5a553719\/\">Aimee McCracken,<\/a>\u00a0Senior Marketing Executive with conveyor belt manufacturers, Smiley Monroe spoke about their recent \u2018Hi5 Values\u2019 project which began as an internal project but has had a major impact on their ability to recruit people to the organisation.<\/p><p style=\"margin-bottom: 22px;\"><img loading=\"lazy\" decoding=\"async\" style=\"border-width: 0px; border-style: initial; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/blueskyvideo.net\/storage\/aimee-mccracken-at-the-future-of-recruitment-marketing.png?1561109531308\" alt=\"aimee mccracken the future of recruitment marketing\" width=\"351\" height=\"200\" \/><\/p><p style=\"margin-bottom: 22px;\">Peter Craven of BlueSky Video Marketing then spoke about how video can help you pass the trust test in an environment where business leaders and brands have never experienced such low trust.<\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #197dc4;\" title=\"Chris Henry on Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/chrishenry5\/\">Chris Henry<\/a>, Head of Global Communications with Allstate Northern Ireland then showed some of the work they do to make Allstate a \u2018career destination of choice\u2019, highlighting their focus on an \u2018always-on\u2019 approach to recruitment marketing.<\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #197dc4;\" title=\"Paul James on Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/pauljames1\/\">Paul James<\/a>\u00a0of Ardmore Advertising then did a live demonstration of a recruitment marketing chatbot, showing how it could help throughout the recruitment process, from initial screening of candidates to interview scheduling and even starting the induction process before a new recruit joins your organisation.<\/p><p style=\"margin-bottom: 22px;\"><img loading=\"lazy\" decoding=\"async\" style=\"border-width: 0px; border-style: initial; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/blueskyvideo.net\/storage\/orla-mcgreevy-the-future-of-recruitment-marketing.png?1561109575592\" alt=\"orla mcgreevy the future of recruitment marketing\" width=\"351\" height=\"200\" \/><\/p><p style=\"margin-bottom: 22px;\">The final speaker was\u00a0<a style=\"color: #197dc4;\" title=\"Orla McGreevy on Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/orla-mcgreevy-certrp-0138549a\/\">Orla McGreevy<\/a>, Head of Sales &amp; Marketing with SeeMeHired.com &#8211; the new online recruitment platform launched in January 2019. Orla\u2019s presentation focused on how their platform was set up to remove unconscious bias from the recruitment process and embed diversity and inclusion into recruitment processes<\/p><p style=\"margin-bottom: 22px;\">The event concluded with a speaker panel featuring\u00a0<a style=\"color: #197dc4;\" title=\"Gordon Milligan on Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/gordon-milligan-fiod-fcipd-97b58016\/\">Gordon Milligan<\/a>, Chair of the Institute of Directors in Northern Ireland and Deputy Chief Executive of Translink,\u00a0<a style=\"color: #197dc4;\" title=\"Camilla Long on Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/camillalong\/\">Camilla Long<\/a>, Co-Founder of Bespoke Communications and\u00a0<a style=\"color: #197dc4;\" title=\"Jamie Gordon on Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/jamie-gordon-7a613b150\/\">Jamie Gordon<\/a>, a marketing student on his placement year and currently working with Glaze Digital having had a spell with Sync NI previously.<\/p><p style=\"margin-bottom: 22px;\">The panel discussion centered around what organisations were doing to try and solve the recruitment problem and how they made sure that their organisations stood out from the crowd in the way they communicated their message.<\/p><p style=\"margin-bottom: 22px;\">Speaking about the event Peter Craven said \u2018It was the first go at a new topic and a shorter format for the event so while there were a few bumps in the road, overall we\u2019re very happy with how it went. Plans are already underway for a follow up event &#8211; sticking with the topic of recruitment marketing &#8211; and we hope that will take place here in the late Autumn. We\u2019ve also had interest from a few potential event partners in England and hope to launch a recruitment marketing event in the North West of England. We\u2019re hoping to have details of this by the end of June.\u201d<\/p><p style=\"margin-bottom: 22px;\"><img loading=\"lazy\" decoding=\"async\" style=\"border-width: 0px; border-style: initial; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/blueskyvideo.net\/storage\/peter-craven-the-future-of-recruitment-marketing.png?1561109607168\" alt=\"peter craven the future of recruitment marketing\" width=\"351\" height=\"200\" \/><\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50566556 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50566556\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-204f916f\" data-id=\"204f916f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43afcb6d elementor-widget elementor-widget-button\" data-id=\"43afcb6d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The fourth event in The Future of Marketing series took a different turn recently and focused in on the subject of recruitment marketing. The sold out event took place in the Radisson Blu Hotel on Tuesday 4th June and welcomed HR and marketing professionals from across a wide range of sectors to talk about the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2544,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of Recruitment Marketing: a new event | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/60-the-future-of-recruitment-marketing-a-new-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Recruitment Marketing: a new event | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"The fourth event in The Future of Marketing series took a different turn recently and focused in on the subject of recruitment marketing. 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