{"id":2604,"date":"2019-03-15T10:47:00","date_gmt":"2019-03-15T10:47:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2604"},"modified":"2023-11-08T14:02:09","modified_gmt":"2023-11-08T14:02:09","slug":"53-video-is-youtube-a-part-of-your-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/53-video-is-youtube-a-part-of-your-content-marketing-strategy\/","title":{"rendered":"Video: Is YouTube a part of your content marketing strategy?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2604\" class=\"elementor elementor-2604\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19f56604 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19f56604\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-170feed5\" data-id=\"170feed5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42063f55 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"42063f55\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Video: Is YouTube a part of your content marketing strategy?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257eb427 elementor-widget elementor-widget-post-info\" data-id=\"257eb427\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2019\/03\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 15, 2019\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t10:47 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/53-video-is-youtube-a-part-of-your-content-marketing-strategy\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c601442 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c601442\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a72cc66\" data-id=\"7a72cc66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-707ea536 elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"707ea536\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/323811386?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10a21dd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10a21dd8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1251fc82\" data-id=\"1251fc82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bdb33d4 elementor-widget elementor-widget-text-editor\" data-id=\"5bdb33d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">YouTube is the undisputed king when it comes to hosting online video and some of the user research shows the size of the opportunity for exists when you have a solid YouTube Video Marketing Strategy in place<\/p><div style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">Have a look at this short animation we created to illustrate why a YouTube Video Marketing Strategy is an essential part of content marketing.<\/p><p style=\"margin-bottom: 22px;\">Some of the key highlights are below:<\/p><ul style=\"margin-bottom: 12px;\"><li>YouTube has\u00a0<span style=\"font-weight: bold;\">1.8 billion logged in users every month<\/span><\/li><li>There are more than\u00a0<span style=\"font-weight: bold;\">5 billion videos watched every day<\/span>\u00a0on YouTube<\/li><li>There is\u00a0<span style=\"font-weight: bold;\">400 hours of new video uploaded to YouTube every minute<\/span>\u00a0&#8211; that&#8217;s 576,000 hours every day<\/li><li>The infographic below from Statista shows how\u00a0<span style=\"font-weight: bold;\">YouTube users come from every age group<\/span>\u00a0at staggering levels<\/li><\/ul><p style=\"margin-bottom: 22px;\">\u00a0<\/p><p style=\"margin-bottom: 22px;\"><img fetchpriority=\"high\" decoding=\"async\" style=\"border-width: 0px; border-style: initial; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/blueskyvideo.net\/storage\/statistic_id296227_youtube-usage-reach-in-the-united-states-2018-by-age-group.png?1552662394098\" alt=\"YouTube Users by age from Statista\" width=\"651\" height=\"484\" \/><\/p><p style=\"margin-bottom: 22px;\">\u00a0<\/p><ul style=\"margin-bottom: 12px;\"><li>While our attention spans on social media continue to fall,\u00a0<span style=\"font-weight: bold;\">the average session watch time<\/span>\u00a0for videos\u00a0<span style=\"font-weight: bold;\">on YouTube is 40 minutes<\/span><\/li><li>Latest figures show that the\u00a0<span style=\"font-weight: bold;\">70% of video views<\/span>\u00a0on YouTube now come\u00a0<span style=\"font-weight: bold;\">from mobile devices<\/span><\/li><li><span style=\"font-weight: bold;\">Watch time<\/span>\u00a0for videos on YouTube\u00a0<span style=\"font-weight: bold;\">has grown at 60% each year<\/span>\u00a0for the last 2 years<\/li><\/ul><p style=\"margin-bottom: 22px;\">\u00a0<\/p><p style=\"margin-bottom: 22px;\">If you&#8217;d like to know how to develop a YouTube Video Marketing strategy then get in touch.<\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #105280; text-decoration-line: underline; outline: 0px;\" title=\"contact bluesky video marketing\" href=\"https:\/\/blueskyvideo.net\/contact\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/blueskyvideo.net\/storage\/contact-bluesky-video-marketing.png?1552662854036\" alt=\"contact bluesky video marketing\" width=\"200\" height=\"100\" \/><\/a><\/p><\/div><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14f0a5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14f0a5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ff615e0\" data-id=\"1ff615e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dfce42 elementor-widget elementor-widget-button\" data-id=\"3dfce42\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/vimeo.com\/323811386 YouTube is the undisputed king when it comes to hosting online video and some of the user research shows the size of the opportunity for exists when you have a solid YouTube Video Marketing Strategy in place Have a look at this short animation we created to illustrate why a YouTube Video Marketing Strategy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2605,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video: Is YouTube a part of your content marketing 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