{"id":2612,"date":"2019-03-06T10:52:00","date_gmt":"2019-03-06T10:52:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2612"},"modified":"2023-11-08T14:02:39","modified_gmt":"2023-11-08T14:02:39","slug":"52-guest-blog-video-marketing-whats-getting-in-the-way","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/","title":{"rendered":"Guest Blog: Video Marketing &#8211; what&#8217;s getting in the way?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2612\" class=\"elementor elementor-2612\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ecf45fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ecf45fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-629df9fa\" data-id=\"629df9fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f7d20d5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4f7d20d5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Guest Blog: Video Marketing &#8211; what&#8217;s getting in the way?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f3b8f5 elementor-widget elementor-widget-post-info\" data-id=\"29f3b8f5\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2019\/03\/06\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 6, 2019\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t10:52 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6ab373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6ab373\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a0f3df\" data-id=\"6a0f3df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b069d4 elementor-widget elementor-widget-image\" data-id=\"1b069d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"479\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-10.51.40.png\" class=\"attachment-large size-large wp-image-2613\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-10.51.40.png 735w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-10.51.40-300x224.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-10.51.40-600x449.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-247d7be3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"247d7be3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3532ad27\" data-id=\"3532ad27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6996be03 elementor-widget elementor-widget-text-editor\" data-id=\"6996be03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">We wrote a guest blog for the Learn Inbound website recently on how you can go about putting video at the centre of your content strategy.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">Learn Inbound run a series of conferences and events as well as offering training on a variety of topics. Their main event is a 2 day conference in Dublin in August &#8211; and if you haven&#8217;t already visited then you should get it in the diary. They&#8217;ve always got a great speaker line-up from all across the globe and it&#8217;s a great opportunity to collaborate and learn new things.<\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #197dc4;\" title=\"Learn Inbound 2019 conference tickets\" href=\"https:\/\/learninbound.com\/events\/\">You can check out the details of the Learn Inbound 2019 conference on the event website.<\/a><\/p><p style=\"margin-bottom: 22px;\">We wrote a guest blog for the Learn Inbound website on the subject of video marketing &#8211; which won&#8217;t come as a huge surprise.<\/p><p style=\"margin-bottom: 22px;\">The article asks some questions around why video hasn&#8217;t yet taken its place at the core of our content marketing strategies.<\/p><p style=\"margin-bottom: 22px;\">Questions like:<\/p><ul style=\"margin-bottom: 12px;\"><li>What should you look for when commissioning video content?<\/li><li>How do you plaxe video at the centre of your content strategy?<\/li><li>Can video deliver all that it promises?<\/li><\/ul><p style=\"margin-bottom: 22px;\">You can read the full blog post on the\u00a0<a style=\"color: #197dc4;\" title=\"Video Marketing blog post Learn Inbound\" href=\"https:\/\/learninbound.com\/blog\/video-marketing\/\">Learn Inbound website.<\/a><\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dba8f3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dba8f3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-641b9bcd\" data-id=\"641b9bcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aa76628 elementor-widget elementor-widget-button\" data-id=\"3aa76628\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We wrote a guest blog for the Learn Inbound website recently on how you can go about putting video at the centre of your content strategy. Learn Inbound run a series of conferences and events as well as offering training on a variety of topics. Their main event is a 2 day conference in Dublin [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2613,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guest Blog: Video Marketing - what&#039;s getting in the way? | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest Blog: Video Marketing - what&#039;s getting in the way? | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"We wrote a guest blog for the Learn Inbound website recently on how you can go about putting video at the centre of your content strategy. Learn Inbound run a series of conferences and events as well as offering training on a variety of topics. Their main event is a 2 day conference in Dublin [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/\" \/>\n<meta property=\"og:site_name\" content=\"blueskyvideomarketing.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blueskyvideomarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-06T10:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T14:02:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-10.51.40.png\" \/>\n\t<meta property=\"og:image:width\" content=\"735\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peter Craven\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tech@wearewibble.com\" \/>\n<meta name=\"twitter:site\" content=\"@blueskyvideoguy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Craven\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/\"},\"author\":{\"name\":\"Peter Craven\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/#\/schema\/person\/43b2a8b2ab83a166fdf955fa84b7fef0\"},\"headline\":\"Guest Blog: Video Marketing &#8211; what&#8217;s getting in the way?\",\"datePublished\":\"2019-03-06T10:52:00+00:00\",\"dateModified\":\"2023-11-08T14:02:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/\"},\"wordCount\":215,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-10.51.40.png\",\"articleSection\":[\"video marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/\",\"url\":\"https:\/\/blueskyvideomarketing.com\/blog\/52-guest-blog-video-marketing-whats-getting-in-the-way\/\",\"name\":\"Guest Blog: Video Marketing - what's getting in the way? 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