{"id":2685,"date":"2018-10-09T11:28:00","date_gmt":"2018-10-09T11:28:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2685"},"modified":"2023-11-08T14:06:50","modified_gmt":"2023-11-08T14:06:50","slug":"43-storytelling-is-the-key-theme-for-the-future-of-marketing-part-3","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/43-storytelling-is-the-key-theme-for-the-future-of-marketing-part-3\/","title":{"rendered":"Storytelling is the key theme for The Future of Marketing: Part 3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2685\" class=\"elementor elementor-2685\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dbe458 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dbe458\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4016d033\" data-id=\"4016d033\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-328375af elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"328375af\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Storytelling is the key theme for The Future of Marketing: Part 3<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4db1dc6 elementor-widget elementor-widget-post-info\" data-id=\"4db1dc6\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2018\/10\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 9, 2018\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t11:28 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/43-storytelling-is-the-key-theme-for-the-future-of-marketing-part-3\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e17d159 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e17d159\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd954d7\" data-id=\"fd954d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73707ad elementor-widget elementor-widget-image\" data-id=\"73707ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"478\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2019\/10\/Screenshot-2021-12-09-at-11.29.23.png\" class=\"attachment-large size-large wp-image-2687\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2019\/10\/Screenshot-2021-12-09-at-11.29.23.png 733w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2019\/10\/Screenshot-2021-12-09-at-11.29.23-300x224.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2019\/10\/Screenshot-2021-12-09-at-11.29.23-600x449.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65dce35b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65dce35b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271981c\" data-id=\"271981c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee8f280 elementor-widget elementor-widget-text-editor\" data-id=\"ee8f280\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">The Future of Marketing: Part 3 takes place on 22nd November in Belfast and will open with a session focusing on the growing importance of storytelling as the basis for successful marketing communications.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><blockquote style=\"padding: 12px 24px; margin-bottom: 24px; font-size: 23.75px;\"><div dir=\"ltr\">The next installment in\u00a0<a style=\"color: #197dc4;\" title=\"The Future of Marketing part 3\" href=\"https:\/\/thefutureofmarketing.lpages.co\/the-future-of-marketing-part-3-belfast\/\">The Future of Marketing event series<\/a>\u00a0takes place in Belfast on 22nd November and the agenda reveals a focus on storytelling as the central theme.<br \/><br \/>The event is once again sponsored by\u00a0<a style=\"color: #197dc4;\" title=\"Ipsos MORI Northern Ireland\" href=\"https:\/\/www.ipsos.com\/ipsos-mori\/en-uk\/ipsos-mori-northern-ireland\">Ipsos MORI<\/a>\u00a0&#8211; a global brand in the field of market research and data analytics.<br \/><br \/>\u201cThe ability to tell a powerful and engaging story has never been more important\u201d says Peter Craven, curator of The Future of Marketing events.<br \/><br \/>\u201cOur customers are being subjected to thousands of marketing messages every day so our communications need to go beyond the products and services that we make and instead focus on the reasons why we do what we do. Being able to articulate this in a way that engages our audience builds much stronger relationships than messages about the features and benefits of the products we are selling.\u201d<br \/><br \/>The Storytelling session at\u00a0<a style=\"color: #197dc4;\" title=\"The Future of Marketing part 3\" href=\"https:\/\/thefutureofmarketing.lpages.co\/the-future-of-marketing-part-3-belfast\/\">The Future of Marketing<\/a>\u00a0features local case studies from companies who have enjoyed success as a result of their powerful brand story.<br \/><br \/>This is then followed by a practical session which will help attendees to first develop a workflow for establishing their own brand story and then put together an executable communications plan.<br \/><br \/>The local case studies include Dave Linton of\u00a0<a style=\"color: #197dc4;\" title=\"Madlug\" href=\"https:\/\/www.madlug.com\/\">MADLUG<\/a>\u00a0&#8211; a social enterprise built with a purpose to support children in care &#8211; and Noel Allen of\u00a0<a style=\"color: #197dc4;\" title=\"Noisy Snacks\" href=\"https:\/\/noisysnacks.com\/\">Noisy Nuts\u00a0<\/a>&#8211; a new brand in the food market enjoying significant success as a result of the strong character brand they are building.<br \/><br \/>For the practical session Tina Calder, founder of\u00a0<a style=\"color: #197dc4;\" title=\"Excalibur Press\" href=\"https:\/\/excaliburpress.co.uk\/\">Excalibur Press<\/a>\u00a0will share her experiences as a result of 20 years as a journalist and publicist.<br \/><br \/>The session will close with a focus on how video can be used to add personality and authenticity to your unique brand story.<br \/><br \/>\u201cIt\u2019s often said that your people are the only thing you have that your competitors can\u2019t copy &#8211; and too few of us use this powerful asset enough in our marketing communications\u201d explains Peter Craven.<br \/><br \/>\u201cVideo presents a huge opportunity for people to make your message your own and engage people like never before.\u201d<br \/><br \/>In addition to the focus on Storytelling, The Future of Marketing includes a number of other sessions including The Future of Customer Experience, Automation, Websites, Learning and Work.<br \/><br \/>\u201cThe story on its own will not convert so the rest of the programme is designed to show how you can establish processes to ensure that once we\u2019ve built a desire to buy what we\u2019re selling we are able to convert this positive sentiment into new customers and revenue\u201d says Peter.<br \/><br \/>According to Peter these sessions will give you the tools to create frictionless customer journeys as well as showing you how to stay abreast of the latest technological developments to ensure you can get your message to the right people, in the right place and at the right time.<br \/><br \/>Contributors to these sessions include:<br \/><br \/>Rick Monro &#8211; Principal UX architect with US software company, Puppet\u00a0<br \/><br \/>Rachel Davis &#8211; Co-Founder of Hurree which is a marketing automation platform for apps and was Highly Commended in the Start Up of the Year category at the Digital DNA Awards<br \/><br \/>Marian Norwood &#8211; Founder of North West Academy of Marketing, a CIM Accredited Study Centre established in 2016<br \/><br \/>The Future of Work session features Paul Black, Chief Executive of Alpha Office Furniture. Paul will focus on how the way we work has evolved while the spaces we work in have largely failed to keep up.<br \/><br \/>\u201cThere have been some exciting new developments in the field of comfortable, creative and collaborative work spaces in recent years and my session will focus on the results that this has helped our customers to achieve\u201d says Paul.<br \/><br \/>\u201cThere are many examples from our projects of how this approach has not only improved productivity but helped with new idea development and crucially, increases employee retention.\u201d<br \/><br \/>More speakers will be added to The Future of Marketing programme in the weeks ahead and up to date information is available on the event website.<br \/><br \/>\u201cThe programme is designed to deliver a connected and interactive experience for marketing practitioners ensuring they leave with real ideas and new knowledge about how they can make their organisations stand out in a very noisy world.\u201d<br \/><br \/>The Future of Marketing, Part 3 takes place on 22nd November at the Ulster Bank Entrepreneur Accelerator in Lombard Street, Belfast<br \/><br \/><a style=\"color: #105280; text-decoration-line: underline; outline: 0px;\" title=\"The Future of Marketing part 3\" href=\"https:\/\/thefutureofmarketing.lpages.co\/the-future-of-marketing-part-3-belfast\/\">Tickets are on sale now from the event website with early booking discounts available.<\/a><\/div><\/blockquote><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-717342ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"717342ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17e66709\" data-id=\"17e66709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-298d131c elementor-widget elementor-widget-button\" data-id=\"298d131c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Future of Marketing: Part 3 takes place on 22nd November in Belfast and will open with a session focusing on the growing importance of storytelling as the basis for successful marketing communications. The next installment in\u00a0The Future of Marketing event series\u00a0takes place in Belfast on 22nd November and the agenda reveals a focus on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2687,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Storytelling is the key theme for The Future of Marketing: Part 3 | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/43-storytelling-is-the-key-theme-for-the-future-of-marketing-part-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytelling is the key theme for The Future of Marketing: Part 3 | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"The Future of Marketing: Part 3 takes place on 22nd November in Belfast and will open with a session focusing on the growing importance of storytelling as the basis for successful marketing communications. 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