{"id":2860,"date":"2017-10-25T13:30:00","date_gmt":"2017-10-25T13:30:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2860"},"modified":"2023-11-08T14:21:28","modified_gmt":"2023-11-08T14:21:28","slug":"24-stop-talking-about-what-you-do-start-talking-about-why-you-do-it","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/24-stop-talking-about-what-you-do-start-talking-about-why-you-do-it\/","title":{"rendered":"Stop talking about what you do. Start talking about why you do it."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2860\" class=\"elementor elementor-2860\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22637cb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22637cb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41692171\" data-id=\"41692171\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d060bd4 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d060bd4\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Stop talking about what you do. Start talking about why you do it.<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221f91b elementor-widget elementor-widget-post-info\" data-id=\"221f91b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2017\/10\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 25, 2017\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t1:30 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/24-stop-talking-about-what-you-do-start-talking-about-why-you-do-it\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-694e22d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"694e22d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-163e2595\" data-id=\"163e2595\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64fcea74 elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"64fcea74\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/c5-LfK2i2J4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d79bd8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d79bd8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18077684\" data-id=\"18077684\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73d9dc9e elementor-widget elementor-widget-text-editor\" data-id=\"73d9dc9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">It&#8217;s not what you do but why you do it that will help you build the army of ambassadors and friends that will make your business a success. This video from The School of Life explains how you can find your own individual mission.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">Ok so after launching my own series of video marketing tips yesterday (called\u00a0<a style=\"color: #197dc4;\" title=\"Reel Time Tips by BlueSky Video Marketing\" href=\"https:\/\/blueskyvideo.net\/blog\/23-how-to-stop-your-competitors-videos-from-showing-after-your-video-ends\">Reel Time Tips)<\/a>\u00a0the next idea I had was a video outlining why we all need to stop talking about what we do and instead focus on why we do it.<\/p><p style=\"margin-bottom: 22px;\">Then I found this video from The School of Life last night which deals with the same subject &#8211; which has saved me some work.<\/p><p style=\"margin-bottom: 22px;\">Finding your own mission and articulating this effectively is a great way to not only attract new customers, it can also help you to recruit the right people to help your business grow.<\/p><p style=\"margin-bottom: 22px;\">Beyond this, once you&#8217;ve got the right people giving them this vision of a larger purpose helps you retain these good people &#8211; which in itself leads to stronger customer relationships and even more opportunities to grow your business and the reach of your message.\u00a0<\/p><p style=\"margin-bottom: 22px;\">You may think you need big world changing missions in order for this to work &#8211; you don&#8217;t. All that you need is clarity around what it is that you do that is important for your customers.<\/p><p style=\"margin-bottom: 22px;\">Enough of my ramblings &#8211; have a watch of the video and let me know what you think.<\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8387215 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8387215\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-784bddcb\" data-id=\"784bddcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ed1feb1 elementor-widget elementor-widget-button\" data-id=\"4ed1feb1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/c5-LfK2i2J4 It&#8217;s not what you do but why you do it that will help you build the army of ambassadors and friends that will make your business a success. This video from The School of Life explains how you can find your own individual mission. Ok so after launching my own series of video marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2862,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stop talking about what you do. 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Ok so after launching my own series of video marketing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueskyvideomarketing.com\/blog\/24-stop-talking-about-what-you-do-start-talking-about-why-you-do-it\/\" \/>\n<meta property=\"og:site_name\" content=\"blueskyvideomarketing.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blueskyvideomarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-25T13:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T14:21:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-13.30.24.png\" \/>\n\t<meta property=\"og:image:width\" content=\"735\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peter Craven\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tech@wearewibble.com\" \/>\n<meta name=\"twitter:site\" content=\"@blueskyvideoguy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Craven\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/24-stop-talking-about-what-you-do-start-talking-about-why-you-do-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/24-stop-talking-about-what-you-do-start-talking-about-why-you-do-it\/\"},\"author\":{\"name\":\"Peter Craven\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/#\/schema\/person\/43b2a8b2ab83a166fdf955fa84b7fef0\"},\"headline\":\"Stop talking about what you do. 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