{"id":2886,"date":"2017-09-12T13:52:00","date_gmt":"2017-09-12T13:52:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2886"},"modified":"2023-11-08T14:22:01","modified_gmt":"2023-11-08T14:22:01","slug":"21-whats-stopping-you-using-more-video","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/21-whats-stopping-you-using-more-video\/","title":{"rendered":"What&#8217;s stopping you using more video?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2886\" class=\"elementor elementor-2886\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2105e597 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2105e597\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-491fe10\" data-id=\"491fe10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c3de57 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5c3de57\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What&#8217;s stopping you using more video?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada2e0c elementor-widget elementor-widget-post-info\" data-id=\"ada2e0c\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2017\/09\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tSeptember 12, 2017\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t1:52 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/21-whats-stopping-you-using-more-video\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f6018f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f6018f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-988c854\" data-id=\"988c854\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9bb267 elementor-widget elementor-widget-image\" data-id=\"f9bb267\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"434\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-13.52.00.png\" class=\"attachment-large size-large wp-image-2887\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-13.52.00.png 732w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-13.52.00-300x203.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-13.52.00-600x407.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e767941 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e767941\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75b0b627\" data-id=\"75b0b627\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b59e225 elementor-widget elementor-widget-text-editor\" data-id=\"6b59e225\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">So you want to use more video in your marketing but there&#8217;s something stopping you. There are some recurring themes when you ask this question.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">Thanks to the team at\u00a0<a style=\"color: #197dc4;\" title=\"Digital DNA website\" href=\"https:\/\/digitaldna.org.uk\/\">DigitalDNA\u00a0<\/a>for the opporunity to contribute this\u00a0<a style=\"color: #197dc4;\" title=\"Video marketing article by Peter Craven\" href=\"https:\/\/digitaldna.org.uk\/want-use-video-whats-stopping\/\">video marketing article<\/a>\u00a0to their blog on the\u00a0<a style=\"color: #197dc4;\" title=\"Video marketing - what's stopping you?\" href=\"https:\/\/digitaldna.org.uk\/want-use-video-whats-stopping\/\">Digital DNA website.<\/a><\/p><p style=\"margin-bottom: 22px;\">Over the last number of months as I\u2019ve spoken to more and more people about\u00a0<a style=\"color: #197dc4;\" title=\"Video Marketing by BlueSky Video\" href=\"https:\/\/blueskyvideo.net\/productions\">video marketing<\/a>\u00a0it\u2019s become apparent that there are a lot of people currently living in a place where they\u2019d like to do more with video but they just can\u2019t get started.<\/p><p style=\"margin-bottom: 22px;\">Every time they open their social media accounts it\u2019s all they see. Any time they\u2019re catching up on the latest marketing trends there it is again \u2013 video, video, video.<\/p><p style=\"margin-bottom: 22px;\">But there\u2019s something in the way. What is it that is stopping people doing more with video and making it central to their marketing efforts?<\/p><p style=\"margin-bottom: 22px;\">Over the course of the several hundred conversations I\u2019ve had on this subject recently there are some recurring themes when we get to the \u2018what\u2019s stopping you?\u2019 question.<\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #197dc4;\" title=\"5 steps to successful video marketing training belfast\" href=\"https:\/\/www.eventbrite.co.uk\/e\/5-steps-to-successful-video-marketing-tickets-35412239963\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/blueskyvideo.net\/storage\/blog\/5-steps-to-successful-video-marketing-2.jpg?1505318914985\" alt=\"5 steps to successful video marketing BlueSky Video\" width=\"300\" height=\"250\" \/><\/a><\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">\u201cI\u2019d like to be confident enough to make my own videos.\u201d<\/span><\/p><p style=\"margin-bottom: 22px;\"><br \/>The first issue seems to be confidence to take the leap and get started \u2013 with making your own video content as the natural first step.<\/p><p style=\"margin-bottom: 22px;\">This lack of confidence comes from a lack of experience in video production and the fact that it\u2019s a leap into the unknown.<\/p><p style=\"margin-bottom: 22px;\">Although most of us walk around with a video camera in our pocket for most of the time we\u2019re awake shooting occasional footage, we never have to think about the shot that we\u2019re getting.<\/p><p style=\"margin-bottom: 22px;\">It\u2019s most often a friend or child or pet doing something cute or stupid. Filming a performance as a keepsake whether it be at a school or live music event.<\/p><p style=\"margin-bottom: 22px;\">This doesn\u2019t prepare us for the move into video marketing as it involves reactive filming of random events.<\/p><p style=\"margin-bottom: 22px;\">Successful video marketing requires a planned approach to creating the type of content that will help us to achieve our overall objectives.<\/p><p style=\"margin-bottom: 22px;\">So how do we fix this?<\/p><p style=\"margin-bottom: 22px;\">Ironically, the first step in gaining the confidence to embrace video marketing is to put the video camera back in your pocket and have a think about the type of video that you\u2019d like to create.<\/p><ul style=\"margin-bottom: 12px;\"><li>What\u2019s the point?<\/li><li>Who is it for?<\/li><li>Where &amp; when will they watch it?<\/li><li>How long will they watch it for?<\/li><li>What do you want them to do next?<\/li><\/ul><p style=\"margin-bottom: 22px;\">\u00a0This leads us into the second common reason that people give for not doing more video marketing\u2026<\/p><p style=\"margin-bottom: 22px;\"><br \/><span style=\"font-weight: bold;\">\u201cI\u2019m not creative enough.\u201d<\/span><\/p><p style=\"margin-bottom: 22px;\"><br \/>In my experience working with and for marketing professionals over the last 20 years this is just not the case \u2013 so why do people think like this when it comes to video marketing?<\/p><p style=\"margin-bottom: 22px;\">The creativity needed for success with video marketing exists across all the people, sectors and businesses that I have encountered \u2013 there just needs to be a process that helps to unlock it.<\/p><p style=\"margin-bottom: 22px;\">The definition of creativity is \u201cthe use of imagination or original ideas to create something\u201d. This is what marketing teams are doing up and down the country every single day. So there is no reason why this creativity can\u2019t be applied effectively to your video marketing efforts.<\/p><p style=\"margin-bottom: 22px;\">Unlocking the creativity you need for successful video marketing is very simple \u2013 and it\u2019s all about connecting the video that we make to our overall business objectives. Once we understand this we can then start thinking specifically about the kind of video that we need to create.<\/p><p style=\"margin-bottom: 22px;\">What are the key hooks that we can use to grab the attention of our target audience?<\/p><p style=\"margin-bottom: 22px;\">Then it\u2019s just about getting the script right and understanding the best footage that will help to support the message that we\u2019re trying to get across.<\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #197dc4;\" title=\"Video marketing training belfast bluesky video\" href=\"https:\/\/www.eventbrite.co.uk\/e\/5-steps-to-successful-video-marketing-tickets-35412239963\"><img decoding=\"async\" style=\"border-width: 0px; border-style: initial; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/blueskyvideo.net\/storage\/blog\/5-steps-to-successful-video-marketing-2.jpg?1505318986194\" alt=\"5 steps to successful video marketing peter craven\" width=\"300\" height=\"250\" \/><\/a><\/p><p style=\"margin-bottom: 22px;\">The third recurring question when it comes to video marketing is\u2026<\/p><p style=\"margin-bottom: 22px;\"><br \/><span style=\"font-weight: bold;\">\u201cHow do I make my video stand out?\u201d<\/span><\/p><p style=\"margin-bottom: 22px;\"><br \/>We\u2019ve all seen the scary video statistics intended to give us the kick we need to start doing more video marketing.<\/p><p style=\"margin-bottom: 22px;\">The problem is all this information just makes us wonder how we\u2019re ever going to be able to produce video content that stands out.<\/p><p style=\"margin-bottom: 22px;\">72 hours of new video are added to Youtube every hour \u2013 WOW!<\/p><p style=\"margin-bottom: 22px;\">These statistics are a distraction and a barrier to action.<\/p><p style=\"margin-bottom: 22px;\">What we need to focus on is not how many other people are producing video content, or how many new videos are being added to Facebook every day \u2013 but rather go back to basics and ask the question \u2018what is the size of my potential audience and how can I make sure I reach them in the right place, at the right time and with the right message?\u2019.<\/p><p style=\"margin-bottom: 22px;\">A recalibration is needed in relation to what we expect from our video marketing efforts.<\/p><p style=\"margin-bottom: 22px;\">How many people have you heard say that they\u2019d love to make a viral video \u2013 despite the fact that they\u2019re in the very early stages of their video efforts.<\/p><p style=\"margin-bottom: 22px;\">I\u2019d love to build a social network with over 2 billion monthly active users \u2013 but the reality is that if I was starting off there would probably be a few smaller objectives that I\u2019d set myself first.<\/p><p style=\"margin-bottom: 22px;\">The desire to create a viral video is an unhelpful ambition for anyone thinking about doing more video marketing \u2013 firstly because it\u2019s big enough to scare you into doing nothing and secondly because it focuses on the video itself as the end rather than on the results you\u2019d like to achieve that will prove that video can work for your business.<\/p><p style=\"margin-bottom: 22px;\">Instead of asking \u201cHow do i make my video stand out?\u201d we should be asking \u201cHow do I make my video stand out for my audience, in my sector?\u201d<\/p><p style=\"margin-bottom: 22px;\">This refocuses us on current priorities whether they be new customer acquisition, new product or service promotion, lead generation or event registration to name a few.<\/p><p style=\"margin-bottom: 22px;\">It makes it a lot easier to see what we need to do in order to be successful with our video marketing efforts \u2013 understand our customer\u2019s pain points and relate how our product, service or event can take the pain away.<\/p><p style=\"margin-bottom: 22px;\">Another great thing about video is that with our audience\u2019s attention spans being very short the focus needs to be very clear when it comes to what we\u2019re selling and how well we understand the problem, our solution and our point of difference.<\/p><p style=\"margin-bottom: 22px;\">From this perspective video marketing provides a very good foundation for refining and refreshing all of our marketing efforts.<\/p><p style=\"margin-bottom: 22px;\">The next barrier to video marketing relates to the process involved in creating your video content\u2026<\/p><p style=\"margin-bottom: 22px;\"><br \/><span style=\"font-weight: bold;\">\u201cI\u2019d like to get a solid workflow in place.\u201d<\/span><\/p><ol style=\"margin-bottom: 12px;\"><li>Who else do I need?<\/li><li>How long will it take?<\/li><li>How will I know whether it\u2019s worked?<\/li><\/ol><p style=\"margin-bottom: 22px;\">\u00a0<\/p><p style=\"margin-bottom: 22px;\">Put very simply there are 5 stages to your video marketing workflow:<\/p><p style=\"margin-bottom: 22px;\">\u00a0<\/p><p style=\"margin-bottom: 22px;\">1 \u2013 The Idea: what are we trying to achieve and how can video help? What sort of video do we need?<\/p><p style=\"margin-bottom: 22px;\">2 \u2013 The Filming: writing your script, detailing your video storyboard and shooting your video.<\/p><p style=\"margin-bottom: 22px;\">3 \u2013 The Editing: putting the final product together.<\/p><p style=\"margin-bottom: 22px;\">4 \u2013 The Audience: who is it for? Where will they watch it? When will they watch it? How will we get it in front of them?<\/p><p style=\"margin-bottom: 22px;\">5 \u2013 The Conversion: What do we want them to do next? Where are we sending them? What does the customer journey look like? What are the metrics?<\/p><p style=\"margin-bottom: 22px;\">\u00a0<\/p><p style=\"margin-bottom: 22px;\">And finally, at the end of the process one barrier still remains\u2026<\/p><p style=\"margin-bottom: 22px;\"><br \/><span style=\"font-weight: bold;\">\u201cI don\u2019t have time.\u201d<\/span><\/p><p style=\"margin-bottom: 22px;\"><br \/>You\u2019re busy. I get it.<\/p><p style=\"margin-bottom: 22px;\">I\u2019ve been that soldier with websites and events and case studies and email marketing and sales support and product marketing and everything else going on.<\/p><p style=\"margin-bottom: 22px;\">The time you\u2019ll need to make this work can be reduced by creating your video marketing process to fit around all of the other priorities you have.<\/p><p style=\"margin-bottom: 22px;\">Create the time to host your first idea generation session and you\u2019ll notice a lot of new video ideas come to the fore \u2013 which in itself acts as a spur to get the rest of the process in place in a way that allows you to deliver your exciting new content.<\/p><p style=\"margin-bottom: 22px;\">While you may not have time \u2013 you need to make time.<\/p><p style=\"margin-bottom: 22px;\">Video is how a large part of how your audience wants to consume content.<\/p><p style=\"margin-bottom: 22px;\">We can deliver on this requirement \u2013 or we can lose exposure to the very audience that we need in order to sell more.<\/p><p style=\"margin-bottom: 22px;\">\u00a0<\/p><p style=\"margin-bottom: 22px;\">If there&#8217;s something else stopping you when it comes you using more video in your marketin efforts then I&#8217;d love to hear about it. Find me on Twitter\u00a0<a style=\"color: #197dc4;\" title=\"BlueSky Video Marketing on Twitter\" href=\"https:\/\/twitter.com\/blueskyvideoguy\">@blueskyvideoguy.<\/a><\/p><p style=\"margin-bottom: 22px;\">I&#8217;m also on\u00a0<a style=\"color: #197dc4;\" title=\"BlueSky Video Marketing on Facebook\" href=\"https:\/\/www.facebook.com\/blueskyvideomarketing\/\">Facebook<\/a>\u00a0and\u00a0<a style=\"color: #197dc4;\" title=\"Peter Craven BlueSky Video Marketing Linkedin\" href=\"https:\/\/www.linkedin.com\/in\/petercraven\/\">Linkedin.<\/a><\/p><p style=\"margin-bottom: 22px;\"><a style=\"color: #105280; text-decoration-line: underline; outline: 0px;\" title=\"video training belfast peter craven\" href=\"https:\/\/www.eventbrite.co.uk\/e\/5-steps-to-successful-video-marketing-tickets-35412239963\"><img loading=\"lazy\" decoding=\"async\" style=\"border-width: 0px; border-style: initial; display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/blueskyvideo.net\/storage\/blog\/5-steps-to-successful-video-marketing-2.jpg?1505319069218\" alt=\"5 Steps to successful video marketing BlueSky Video\" width=\"300\" height=\"250\" \/><\/a><\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c9bd0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c9bd0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33f622f6\" data-id=\"33f622f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56e9021a elementor-widget elementor-widget-button\" data-id=\"56e9021a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>So you want to use more video in your marketing but there&#8217;s something stopping you. There are some recurring themes when you ask this question. Thanks to the team at\u00a0DigitalDNA\u00a0for the opporunity to contribute this\u00a0video marketing article\u00a0to their blog on the\u00a0Digital DNA website. Over the last number of months as I\u2019ve spoken to more and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2887,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s stopping you using more video? | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/21-whats-stopping-you-using-more-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s stopping you using more video? | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"So you want to use more video in your marketing but there&#8217;s something stopping you. There are some recurring themes when you ask this question. Thanks to the team at\u00a0DigitalDNA\u00a0for the opporunity to contribute this\u00a0video marketing article\u00a0to their blog on the\u00a0Digital DNA website. 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