{"id":2894,"date":"2017-08-21T13:58:00","date_gmt":"2017-08-21T13:58:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2894"},"modified":"2023-11-08T14:22:59","modified_gmt":"2023-11-08T14:22:59","slug":"20-your-new-website-for-you-or-your-customers","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/20-your-new-website-for-you-or-your-customers\/","title":{"rendered":"Your new website &#8211; for you or your customers?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2894\" class=\"elementor elementor-2894\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f52629f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f52629f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47a8e45b\" data-id=\"47a8e45b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5255a9a9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5255a9a9\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Your new website &#8211; for you or your customers?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eacbef5 elementor-widget elementor-widget-post-info\" data-id=\"1eacbef5\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2017\/08\/21\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 21, 2017\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t1:58 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/20-your-new-website-for-you-or-your-customers\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1fe97d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1fe97d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1044a2\" data-id=\"b1044a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eb694d elementor-widget elementor-widget-image\" data-id=\"7eb694d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"482\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-13.57.55.png\" class=\"attachment-large size-large wp-image-2895\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-13.57.55.png 734w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-13.57.55-300x226.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-09-at-13.57.55-600x452.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2da0d945 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2da0d945\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-544d1c3d\" data-id=\"544d1c3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-548c2fbf elementor-widget elementor-widget-text-editor\" data-id=\"548c2fbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"blog-left-column\" style=\"position: relative; float: left; width: 813.328px; min-height: 1px; padding-left: 40px; padding-right: 40px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><article class=\"blog-article\"><p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px;\">So you&#8217;ve got the green light to go ahead and develop your company&#8217;s website. The question now is are you going to develop the site that your Managing Director wants &#8211; or a site that meets your customer&#8217;s requirements and demonstrates to them how what you&#8217;re selling can make their life easier?<\/p><div class=\"wysiwyg\"><p style=\"margin-bottom: 22px;\">So you\u2019re embarking on a new website project?<\/p><p style=\"margin-bottom: 22px;\">It might be over simplifying it but when it comes to developing a website you\u2019ve got 2 choices.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\"><em>Option 1:<\/em><\/span><br \/>Develop a website that is designed to tell your customers everything that you want them to know.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\"><em>Option 2:<\/em><\/span><br \/>Develop a website that answers the questions that your customers want answered and shows them how you can help them solve whatever problem it is that they currently have.<\/p><p style=\"margin-bottom: 22px;\">When does a bad project start to go off track?<\/p><p style=\"margin-bottom: 22px;\">Right at the very start.<\/p><p style=\"margin-bottom: 22px;\">People start selecting the images they\u2019d like to use and writing thousands of words or creating video content under the untested, unqualified generic menu headings:<\/p><ul style=\"margin-bottom: 12px;\"><li>About us<\/li><li>Our team<\/li><li>Products \/ services<\/li><li>Contact us<\/li><li>Recruitment<\/li><\/ul><p style=\"margin-bottom: 22px;\">All of this work usually begins without a single question being asked about who it is that visits your website and what they want when they get there.<\/p><p style=\"margin-bottom: 22px;\">There could be multiple different visitor types.<\/p><p style=\"margin-bottom: 22px;\">No \u2013 there are multiple different visitor types.<\/p><ul style=\"margin-bottom: 12px;\"><li>Existing customers<\/li><li>Potential customers<\/li><li>Job seekers<\/li><li>The bank you\u2019ve just applied for a loan from<\/li><li>Funding bodies<\/li><li>Suppliers<\/li><li>Potential suppliers<\/li><\/ul><p style=\"margin-bottom: 22px;\">Before a word of copy is written, a line of code is created, a minute of design time is spent you need to<\/p><ol style=\"margin-bottom: 12px;\"><li>Understand who it is that is visiting your site<\/li><li>Prioritise your visitors \u2013 who is most important to you?<\/li><li>Understand what they\u2019re trying to achieve when they get there<\/li><li>Know what message you want to give them that differentiates you from everyone else<\/li><li>Know what you want the end result of their visit to be \u2013 what\u2019s a conversion?<\/li><\/ol><p style=\"margin-bottom: 22px;\">Once you\u2019ve done all of this you\u2019ll be in a far better position to<\/p><ol style=\"margin-bottom: 12px;\"><li>Create the engaging content that gives them what they\u2019re looking for<\/li><li>Understand what navigation options suit best<\/li><li>Start the design process with objective research as the driving force rather than subjective views on images, button sizes and design schemes<\/li><\/ol><p style=\"margin-bottom: 22px;\">All of this combines to maximise the potential for you to convert your website visitors into qualified sales leads.<\/p><p style=\"margin-bottom: 22px;\">You wouldn\u2019t forgive a salesman for selling nothing on the basis that he looked the part.<\/p><p style=\"margin-bottom: 22px;\">Treat your website the same way \u2013 yes, it needs to look professional and reflect the culture of your company but it\u2019s far more important than that.<\/p><p style=\"margin-bottom: 22px;\">It\u2019s step 1 in your sales process.<\/p><\/div><\/article><\/div><div class=\"blog-right-column\" style=\"position: relative; float: left; width: 406.656px; min-height: 1px; padding-left: 40px; padding-right: 40px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><div class=\"blog-recent\" style=\"margin-bottom: 30px;\">\u00a0<\/div><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a350d89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a350d89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e48e4be\" data-id=\"3e48e4be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12778188 elementor-widget elementor-widget-button\" data-id=\"12778188\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>So you&#8217;ve got the green light to go ahead and develop your company&#8217;s website. The question now is are you going to develop the site that your Managing Director wants &#8211; or a site that meets your customer&#8217;s requirements and demonstrates to them how what you&#8217;re selling can make their life easier? So you\u2019re embarking [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2895,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your new website - for you or your customers? | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/20-your-new-website-for-you-or-your-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your new website - for you or your customers? | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"So you&#8217;ve got the green light to go ahead and develop your company&#8217;s website. 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