{"id":2937,"date":"2017-07-10T11:32:00","date_gmt":"2017-07-10T11:32:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2937"},"modified":"2023-11-08T14:25:12","modified_gmt":"2023-11-08T14:25:12","slug":"18-add-some-authenticity-to-your-client-testimonials-with-video","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/18-add-some-authenticity-to-your-client-testimonials-with-video\/","title":{"rendered":"Add some authenticity to your client testimonials with video"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2937\" class=\"elementor elementor-2937\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c54e3e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c54e3e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ac87295\" data-id=\"1ac87295\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66bc4335 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"66bc4335\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Add some authenticity to your client testimonials with video<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a32d35 elementor-widget elementor-widget-post-info\" data-id=\"8a32d35\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2017\/07\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJuly 10, 2017\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t11:32 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/18-add-some-authenticity-to-your-client-testimonials-with-video\/#comments\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tOne Comment\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f2c2f19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f2c2f19\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16b94187\" data-id=\"16b94187\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a46654a elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"6a46654a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Xakjj_bXIag&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e617886 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e617886\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcba690\" data-id=\"dcba690\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50ef4664 elementor-widget elementor-widget-text-editor\" data-id=\"50ef4664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">Let&#8217;s face it, most of your testimonials have been written by your marketing team and very quickly signed off by your customers. Video is a great way to make your client testimonials much more authentic &#8211; and believable.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">I&#8217;ve been that soldier &#8211; trying to get that latest customer testimonial for your website and you just can&#8217;t get it closed. So you draft something yourself, send it over by email and thankfully your customer signs it off.<\/p><p style=\"margin-bottom: 22px;\">Now don&#8217;t me wrong &#8211; there is still value in that testimonial. Your customer would not have signed it off it they weren&#8217;t happy with the product or service that you supplied them with.<\/p><p style=\"margin-bottom: 22px;\">But here&#8217;s the thing&#8230;<\/p><p style=\"margin-bottom: 22px;\">Our other potential customers have bever been so marketing savvy. Chances are they&#8217;ve been asked to provide a testimonial for an existing supplier and have done exactly the same thing.<\/p><p style=\"margin-bottom: 22px;\">So think about the power that getting one of your customers on video for your next testimonial will have.<\/p><p style=\"margin-bottom: 22px;\">It not only makes you stand out from the crowd by using video instead of the standard text beside a photo of your customer.<\/p><p style=\"margin-bottom: 22px;\">It also deals with the fact that people don&#8217;t want to read anything when they are online any more &#8211; video content is everywhere and very soon it&#8217;s going to dominate all of our time on the internet.<\/p><p style=\"margin-bottom: 22px;\">So how about working on a few video testimonials?<\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71146b67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71146b67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fd4e4a\" data-id=\"1fd4e4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bd1b15 elementor-widget elementor-widget-button\" data-id=\"22bd1b15\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/Xakjj_bXIag Let&#8217;s face it, most of your testimonials have been written by your marketing team and very quickly signed off by your customers. Video is a great way to make your client testimonials much more authentic &#8211; and believable. I&#8217;ve been that soldier &#8211; trying to get that latest customer testimonial for your website and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2938,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Add some authenticity to your client testimonials with video | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/18-add-some-authenticity-to-your-client-testimonials-with-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add some authenticity to your client testimonials with video | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"https:\/\/youtu.be\/Xakjj_bXIag Let&#8217;s face it, most of your testimonials have been written by your marketing team and very quickly signed off by your customers. Video is a great way to make your client testimonials much more authentic &#8211; and believable. I&#8217;ve been that soldier &#8211; trying to get that latest customer testimonial for your website and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueskyvideomarketing.com\/blog\/18-add-some-authenticity-to-your-client-testimonials-with-video\/\" \/>\n<meta property=\"og:site_name\" content=\"blueskyvideomarketing.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blueskyvideomarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T11:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T14:25:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-13-at-11.31.47.png\" \/>\n\t<meta property=\"og:image:width\" content=\"735\" \/>\n\t<meta property=\"og:image:height\" content=\"413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peter Craven\" 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