{"id":2952,"date":"2017-06-30T11:39:00","date_gmt":"2017-06-30T11:39:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=2952"},"modified":"2023-11-08T14:25:24","modified_gmt":"2023-11-08T14:25:24","slug":"16-10-tips-making-the-most-of-your-awards","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/16-10-tips-making-the-most-of-your-awards\/","title":{"rendered":"10 tips: Making the most of your awards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2952\" class=\"elementor elementor-2952\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79007983 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79007983\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c733388\" data-id=\"2c733388\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50977 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"50977\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">10 tips: Making the most of your awards<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-430f7fbd elementor-widget elementor-widget-post-info\" data-id=\"430f7fbd\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2017\/06\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 30, 2017\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t11:39 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/16-10-tips-making-the-most-of-your-awards\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f968bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f968bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d59a14c\" data-id=\"d59a14c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7111a3 elementor-widget elementor-widget-image\" data-id=\"b7111a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-13-at-11.38.00.png\" class=\"attachment-large size-large wp-image-2953\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-13-at-11.38.00.png 738w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-13-at-11.38.00-300x225.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-13-at-11.38.00-600x450.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79384b51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79384b51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65384356\" data-id=\"65384356\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57d5a1f9 elementor-widget elementor-widget-text-editor\" data-id=\"57d5a1f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">Awards are a great way to build your profile &amp; reputation. But how do you make sure that you maximise the benefit from the awards you enter and, hopefully win?<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">Awards are great. There are so many ways that they can have a positive effect on your business. They will help you raise your profile and build your brand reputation.<\/p><p style=\"margin-bottom: 22px;\">They will reinforce to your people that they have backed the right horse and will improve staff retention. They\u2019ll attract new potential funders and investors for your business. But now more than ever the sheer volume of awards makes your selection process even more critical.<\/p><p style=\"margin-bottom: 22px;\">So how do you ensure that you capitalise on the marketing opportunity that awards present without wasting time completing applications that are of no benefit to you or your organisation?<\/p><p style=\"margin-bottom: 22px;\">Here are a few tips on how to filter your list of potential award entries down to a manageable number.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">1 \u2013 Understand your objective<\/span><\/p><p style=\"margin-bottom: 22px;\">The first stage is understanding what you are trying to achieve. Different awards will offer different benefits for your organisation. If your objective is local recruitment then your local Chamber of Commerce Awards are worth a look.<\/p><p style=\"margin-bottom: 22px;\">If you\u2019re trying to build awareness of your company in a new market then look at awards being organised by a relevant brand. An example is the\u00a0<a style=\"color: #197dc4;\" title=\"Deloitte Best Managed Companies Awards\" href=\"http:\/\/www.deloittebestmanaged.ie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deloitte Best Managed Companies Awards.<\/a>\u00a0These are run in several countries and with Deloitte being a recognised International brand being able to associate your name with theirs can give you leg up in new markets.<\/p><p style=\"margin-bottom: 22px;\">If you\u2019re trying to attract funding or investment in your company then look for awards being run by local financial institutions. Success here will lead to other funders taking an interest in your business \u2013 and can also be a useful way to keep your bank manager on his toes by attracting new offers of business banking and export finance.<\/p><p style=\"margin-bottom: 22px;\">Your decision to enter any awards should not be based on a knee jerk reaction to the latest notification you have received. It should relate back to your overall business strategy. It\u2019s only then will you enjoy the full benefit that awards can bring. Of course it\u2019s nice to be asked to enter any awards but learning to say no to the wrong awards is the first part of being successful.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">2 \u2013 Look at previous winners<\/span><\/p><p style=\"margin-bottom: 22px;\">Once you\u2019ve identified some potential awards it\u2019s now time to look at them in a bit more detail. Previous winners of the awards are generally published on the awards website so this will give you an idea of the kind of companies that have enjoyed success.<\/p><p style=\"margin-bottom: 22px;\">You can then benchmark yourself against the previous winners \u2013 have you got a stronger story than them? This process will also help you to identify what award categories are going to be best suited to your business \u2013 and ensure you avoid wasting time on an entry that has little or no chance of being successful.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">3 \u2013 Know the organiser\u2019s objectives<\/span><\/p><p style=\"margin-bottom: 22px;\">Every awards has an agenda so you need to understand what that agenda is and whether that will act as a help or a hindrance to your efforts. To be frank not all awards are created equal. I\u2019m of the opinion that the more detailed the application process the better. This is evidence of an awards where winners are judged on business performance and merit rather than on who paid the best PR agency to put the application together.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">4 \u2013 Examine the judging criteria<\/span><\/p><p style=\"margin-bottom: 22px;\">Almost every awards application form that I have ever across will include details of what the judges are looking for. Spend time looking at the criteria and detailing everything you do that meets the requirements. If you have selected a number of different award categories this will help you identify where you are able to put the strongest application together.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">5 \u2013 Get contributions from across the organisation<\/span><\/p><p style=\"margin-bottom: 22px;\">While you will undoubtedly have a good idea of the subjects to be covered in your awards application you won\u2019t have thought of everything. Ask for input from other people to ensure that you\u2019ve covered all the bases. This doesn\u2019t need to take a long time \u2013 a 1\/2 hour workshop with a flip chart, markers and copies of the judging criteria will typically produce lots of new ideas about what you can highlight in your award entries.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">6 \u2013 Talk to recent recruits<\/span><\/p><p style=\"margin-bottom: 22px;\">The people who have recently joined your company are a hugely valuable resource when putting together your award entries. They\u2019re only very recently looking at everything from within and can therefore still give a useful external perspective on what impressed them either during the recruitment process or since they have joined the company.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">7 \u2013 Give yourself time to write the entries yourself<\/span><\/p><p style=\"margin-bottom: 22px;\">If you\u2019re in it to win it then the panicked writing of entries as you hurtle towards the submission deadline is not to be recommended. This simply leads to compromised entries where the priority has switched from putting the best possible entry together to simply meeting the deadline.<\/p><p style=\"margin-bottom: 22px;\">All the planning you have done in selecting the awards best suited to your company objectives will give you time to plan your submission writing effectively. I suggest that the entry you submit should be at least version 3 \u2013 and far too many entries are the first draft.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">8 \u2013 Get the formatting right<\/span><\/p><p style=\"margin-bottom: 22px;\">Put yourself in the judges shoes \u2013 how would you deal with receiving 20+ award entry documents and a requirement to shortlist them to the top 3? It\u2019s more than likely that your entry will be scanned for the relevant information and quick assessment made of the quality.<\/p><p style=\"margin-bottom: 22px;\">Make your entry easy to digest \u2013 make sure all your key points are highlighted in as concise a way as you possibly can. It\u2019s also worth thinking about the strengths of the points you are making \u2013 some will undoubtedly be stronger than others. You can deal with this by starting strong and finishing strong for maximum impact while sandwiching the less strong points between them.<\/p><p style=\"margin-bottom: 22px;\">Having said that, if you think any part of your entry is weak then the judges will probably agree with you so be ruthless about what makes the final cut.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">9 \u2013 Promote yourself<\/span><\/p><p style=\"margin-bottom: 22px;\">Once you\u2019ve submitted your entry you need to make yourself known to the organisers. Show an interest in the timeframes for shortlists to be announced and the arrangements for the actual awards event.<\/p><p style=\"margin-bottom: 22px;\">Every awards you enter has a commercial element to it so any indication that you\u2019re keen to exploit the opportunity presented by the awards will have an impact on the organisers.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">10 \u2013 Give a bit back<\/span><\/p><p style=\"margin-bottom: 22px;\">Echoing the previous point, the awards organisers have costs to recover and financial targets to hit for the awards night. An early indication of a willingness to take a table at the awards won\u2019t do you any harm and may improve your chances.<\/p><p style=\"margin-bottom: 22px;\">A demonstration for enthusiasm about the awards on all the relevant social media channels will help the organisers build the reputation of the awards. This will also be greatly appreciated by the awards organisers as they seek to promote the awards to as wide an audience as possible.<\/p><p style=\"margin-bottom: 22px;\">It\u2019s also worth asking in advance about the availability of special awards logos for shortlisted companies and the winners. This indicates to the organisers that you won\u2019t simply put the award on the shelf but will make the most of the PR opportunity presented by your involvement in the awards.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">Grasp the marketing opportunity at every stage<\/span><\/p><p style=\"margin-bottom: 22px;\">Don\u2019t wait until after the winners are announced to decide to release some PR on the event \u2013 because if you don\u2019t win you haven\u2019t got a story. If you\u2019re shortlisted for any award there is a definite PR opportunity for you. If you\u2019re lucky (good?) enough to win you\u2019ll then get 2 PR opportunities from the same award.<\/p><p style=\"margin-bottom: 22px;\">There\u2019s another marketing opportunity in the writing of your award entry \u2013 you\u2019ll undoubtedly learn about things that your organisation does really well that you didn\u2019t previously know about. Don\u2019t leave this information in the award entry. Make sure you introduce it to your marketing materials \u2013 your website, brochures, proposals, videos.<\/p><p style=\"margin-bottom: 22px;\"><span style=\"font-weight: bold;\">To wrap up\u2026<\/span><\/p><p style=\"margin-bottom: 22px;\">There are a lot of awards out there and it can be difficult to filter out all the noise and narrow your focus. It is however an exercise worth doing. Winning the right awards can deliver a wide range of benefits so good luck with your submissions. And if you need any help with any part of the process then you know where I am.<\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16200c67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16200c67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63152861\" data-id=\"63152861\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-511f7e7c elementor-widget elementor-widget-button\" data-id=\"511f7e7c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Awards are a great way to build your profile &amp; reputation. But how do you make sure that you maximise the benefit from the awards you enter and, hopefully win? Awards are great. There are so many ways that they can have a positive effect on your business. They will help you raise your profile [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2953,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 tips: Making the most of your awards | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/16-10-tips-making-the-most-of-your-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 tips: Making the most of your awards | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"Awards are a great way to build your profile &amp; reputation. 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