{"id":3023,"date":"2017-05-25T13:21:00","date_gmt":"2017-05-25T13:21:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=3023"},"modified":"2023-11-08T14:28:58","modified_gmt":"2023-11-08T14:28:58","slug":"8-what-harley-davidson-can-teach-us-about-video-marketing","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/8-what-harley-davidson-can-teach-us-about-video-marketing\/","title":{"rendered":"What Harley Davidson can teach us about video marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3023\" class=\"elementor elementor-3023\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a1e40b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a1e40b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b38bbe3\" data-id=\"b38bbe3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-740c3b9a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"740c3b9a\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What Harley Davidson can teach us about video marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e05c09e elementor-widget elementor-widget-post-info\" data-id=\"4e05c09e\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2017\/05\/25\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMay 25, 2017\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t1:21 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/8-what-harley-davidson-can-teach-us-about-video-marketing\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ec43de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55ec43de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d496fff\" data-id=\"5d496fff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93f8f0f elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"93f8f0f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/U2olCKnTVPI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21714eff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21714eff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28b6ea81\" data-id=\"28b6ea81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17251e3 elementor-widget elementor-widget-text-editor\" data-id=\"17251e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">In a simple video Harley Davidson demonstrate that they really understand their customers &#8211; who they are, what&#8217;s important to them and more importantly, what is it that makes them want to buy a Harley.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">Harley Davidson sell motorbikes right?<br \/><br \/>Wrong.<br \/><br \/>They&#8217;re selling freedom.<br \/><br \/>Anyone who&#8217;s seen their &#8216;Living by it&#8217; video from a number of years ago will understand.<br \/><br \/>For those of you who haven&#8217;t seen it yet it&#8217;s included for your enjoyment.<br \/><br \/>But what does it teach us about video marketing?<br \/><br \/>It&#8217;s actually more than that &#8211; what does it teach us about marketing?<br \/><br \/>For me, the genius of this video is that the lines are blurred between whether it&#8217;s the company talking to us or the army of dedicated followers that Harley Davidson has built up.<br \/><br \/>And how have they built this army?<br \/><br \/>What&#8217;s clear from the video is that they really understand their customers &#8211; who aren&#8217;t buying the bike. They&#8217;re buying the lifestyle that comes with being an owner of a Harley Davidson bike.<br \/><br \/>They&#8217;re signing up to the set of values that defines Harley Davidson fans.<br \/><br \/>The bike is simply how this army of followers express these values to the world around them.<br \/><br \/>And that&#8217;s where the genius lies.<br \/><br \/>That can&#8217;t be copied.<br \/><br \/>The personality that Harley Davidson put across in the video is their very own and it allows their customers to make the kind of emotional connections with the brand that are very difficult to break.<br \/><br \/>But they&#8217;re Harley Davidson &#8211; they&#8217;ve got massive budgets.<br \/><br \/>Of course that&#8217;s true &#8211; but we can take a steer from them in terms of how we can go about building the same sort of connections with our customers.<br \/><br \/>Sure, it&#8217;s difficult and it will take time. But you can do it.<br \/><br \/>And there&#8217;s no better way to get your message across than video.<br \/><br \/>Enjoy.<\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33e671f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33e671f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b65a455\" data-id=\"1b65a455\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff381d elementor-widget elementor-widget-button\" data-id=\"1ff381d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/youtu.be\/U2olCKnTVPI In a simple video Harley Davidson demonstrate that they really understand their customers &#8211; who they are, what&#8217;s important to them and more importantly, what is it that makes them want to buy a Harley. Harley Davidson sell motorbikes right? Wrong. They&#8217;re selling freedom. Anyone who&#8217;s seen their &#8216;Living by it&#8217; video from a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3024,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Harley Davidson can teach us about video marketing | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/8-what-harley-davidson-can-teach-us-about-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Harley Davidson can teach us about video marketing | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"https:\/\/youtu.be\/U2olCKnTVPI In a simple video Harley Davidson demonstrate that they really understand their customers &#8211; who they are, what&#8217;s important to them and more importantly, what is it that makes them want to buy a Harley. Harley Davidson sell motorbikes right? Wrong. They&#8217;re selling freedom. Anyone who&#8217;s seen their &#8216;Living by it&#8217; video from a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueskyvideomarketing.com\/blog\/8-what-harley-davidson-can-teach-us-about-video-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"blueskyvideomarketing.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blueskyvideomarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-25T13:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T14:28:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-16-at-13.21.08.png\" \/>\n\t<meta property=\"og:image:width\" content=\"734\" \/>\n\t<meta property=\"og:image:height\" content=\"413\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Peter Craven\" \/>\n<meta name=\"twitter:card\" 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