{"id":3059,"date":"2017-05-07T13:35:00","date_gmt":"2017-05-07T13:35:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=3059"},"modified":"2023-11-08T14:30:36","modified_gmt":"2023-11-08T14:30:36","slug":"6-from-stem-to-steam","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/6-from-stem-to-steam\/","title":{"rendered":"From STEM to STEAM?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3059\" class=\"elementor elementor-3059\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18cb2d6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18cb2d6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a6cd082\" data-id=\"5a6cd082\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43f6a2dc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43f6a2dc\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">From STEM to STEAM?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7c3a89 elementor-widget elementor-widget-post-info\" data-id=\"6a7c3a89\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2017\/05\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMay 7, 2017\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t1:35 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/6-from-stem-to-steam\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far 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class=\"elementor-element elementor-element-6558587 elementor-widget elementor-widget-image\" data-id=\"6558587\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"481\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-16-at-13.35.37.png\" class=\"attachment-large size-large wp-image-3061\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-16-at-13.35.37.png 733w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-16-at-13.35.37-300x226.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-16-at-13.35.37-600x451.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38b3c17d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38b3c17d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ca423e2\" data-id=\"6ca423e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31538c68 elementor-widget elementor-widget-text-editor\" data-id=\"31538c68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">The focus on STEM subjects has become all consuming &#8211; and it&#8217;s time for a rethink that respects the contribution that the art, design and other humanities subjects make to the world around us.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">I recognised the value of STEM when the term was first introduced into our vocabulary to represent the increasing focus on Science, Technology, Engineering and Mathematics.<\/p><p style=\"margin-bottom: 22px;\">It was a useful tool for discussions around education, employability and making sure that our education providers knew that industry needs these skills in order to maximise the potential for growth and innovation.<\/p><p style=\"margin-bottom: 22px;\">However, I now think that the time has come where the expression \u2018too much of anything is bad for you\u2019 is true of STEM. It seems to me that the story has progressed from simply recognising that STEM subjects are an important part of the mix when it comes to the skills society needs to prosper.<\/p><p style=\"margin-bottom: 22px;\">It has now reached the stage where STEM appears to be all that is spoken about in any conversation about education and this approach is disrespectful to the contribution that many other subjects make to the society we live in, the schools we learn in and the businesses we work in.<\/p><p style=\"margin-bottom: 22px;\">Art and design have a huge role to play in the future success of our businesses as well as helping to create a rounded society which is self-aware and uses this knowledge to create better products, better services and better relationships with our customers.<\/p><p style=\"margin-bottom: 22px;\">In today\u2019s world, where everything has to be measured on a spreadsheet, art, design and the humanities are at risk of being phased out because there is no obvious formula to measure the positive impact they have on us as individuals or on our businesses and customers.<\/p><p style=\"margin-bottom: 22px;\">But STEM subjects alone will not provide us with the insights we need in order to be able to understand how our customers will interact with us. More than 80% of all the decisions we make are emotional ones rather than rational ones. The only predictable thing about our interactions with human beings as customers is that they will be completely unpredictable. It\u2019s those with an understanding of and an education in the art, design and humanities subjects that will bring this understanding to the game.<\/p><p style=\"margin-bottom: 22px;\">The growth in popularity of\u00a0<a style=\"color: #197dc4;\" title=\"School of Life - develop emotional intelligence\" href=\"http:\/\/www.theschooloflife.com\/london\/\">The School of Life<\/a>\u00a0in recent years provides some evidence of a growing realisation of the value that art, design and humanities can offer the business world.<\/p><p style=\"margin-bottom: 22px;\">What started as a self-help project to help people build more meaningful relationships and become more fulfilled in their own everyday lives has developed into a tool that hundreds if not thousands of businesses are using to develop deep emotional connections with customers.<\/p><p style=\"margin-bottom: 22px;\">It\u2019s time to evolve STEM. A recent incarnation of this is STEAM with the \u2018A\u2019 representing the need to also focus on art, design and the humanities. There is a huge amount that art, music, design and philosophy can teach us about ourselves and it is this knowledge which will help us to better understand our customers, leading to better new products, stronger customer relationships and more profitable businesses.<\/p><p style=\"margin-bottom: 22px;\">So let\u2019s grasp the opportunity that this presents and realise that balance is the answer. This is how we will deliver what our businesses need in the future.<\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ab70cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ab70cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77f94bce\" data-id=\"77f94bce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454ea1e4 elementor-widget elementor-widget-button\" data-id=\"454ea1e4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The focus on STEM subjects has become all consuming &#8211; and it&#8217;s time for a rethink that respects the contribution that the art, design and other humanities subjects make to the world around us. I recognised the value of STEM when the term was first introduced into our vocabulary to represent the increasing focus on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3061,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From STEM to STEAM? | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/6-from-stem-to-steam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From STEM to STEAM? | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"The focus on STEM subjects has become all consuming &#8211; and it&#8217;s time for a rethink that respects the contribution that the art, design and other humanities subjects make to the world around us. 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