{"id":3067,"date":"2017-04-28T13:39:00","date_gmt":"2017-04-28T13:39:00","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=3067"},"modified":"2023-11-08T14:30:44","modified_gmt":"2023-11-08T14:30:44","slug":"7-how-to-crack-the-content-in-content-marketing","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/7-how-to-crack-the-content-in-content-marketing\/","title":{"rendered":"How to crack the &#8216;content&#8217; in content marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3067\" class=\"elementor elementor-3067\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ae189a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ae189a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a103dfc\" data-id=\"a103dfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3266604 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3266604\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to crack the &#8216;content&#8217; in content marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9a3217 elementor-widget elementor-widget-post-info\" data-id=\"5e9a3217\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2017\/04\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tApril 28, 2017\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t1:39 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/7-how-to-crack-the-content-in-content-marketing\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8fcfd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8fcfd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86de47b\" data-id=\"86de47b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae713de elementor-widget elementor-widget-image\" data-id=\"ae713de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"481\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-16-at-13.39.38.png\" class=\"attachment-large size-large wp-image-3069\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-16-at-13.39.38.png 732w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-16-at-13.39.38-300x225.png 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-16-at-13.39.38-600x451.png 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-147ec356 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"147ec356\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66dff5a8\" data-id=\"66dff5a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-307e6bdc elementor-widget elementor-widget-text-editor\" data-id=\"307e6bdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"blog__summary\" style=\"margin-top: 20px; margin-bottom: 20px; font-size: 24px; font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\">Finding the time to produce new content is difficult &#8211; but there&#8217;s an easy way to get your content to work harder for you.<\/p><div class=\"wysiwyg\" style=\"font-family: proxima-nova, -apple-system, system-ui, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif; font-size: 19px;\"><p style=\"margin-bottom: 22px;\">For almost all the marketers I speak to the single biggest obstacle to maximising the opportunity that content marketing presents is the content bit.<\/p><p style=\"margin-bottom: 22px;\">It\u2019s not that we don\u2019t have the content ideas or that we don\u2019t understand the principles of a good content marketing strategy. It\u2019s quite simply finding the time to produce all of the new content that you believe prospects and existing customers will find interesting and \/ or useful.<\/p><p style=\"margin-bottom: 22px;\">Producing this valuable, helpful and informative content takes time. Before we go any further it\u2019s important that I point out that I haven\u2019t found a magic formula for producing new content at the speed we would all like to.<\/p><p style=\"margin-bottom: 22px;\">Instead, I have concluded that there is a far easier way to get the content in your content marketing strategy to work harder for you.<\/p><p style=\"margin-bottom: 22px;\">Sound like a plan? Let me explain:<\/p><p style=\"margin-bottom: 22px;\">As I\u2019ve already said \u2013 producing good content takes time. After spending this time we unfortunately don\u2019t maximise the benefit to be extracted from all that hard work.<\/p><p style=\"margin-bottom: 22px;\">I\u2019m sure that you have on many occasions (as I have) upon completing your latest content project simply posted it on your chosen social channels, added it to your website and targeted relevant online discussion groups only to swiftly move on to the development of your next content project.<\/p><p style=\"margin-bottom: 22px;\">By doing this you are not maximising the potential for your content to generate leads, encourage attendance at your event, secure downloads for your white paper \u2013 whatever your specific objectives may be.<\/p><p style=\"margin-bottom: 22px;\">You worked really hard developing that content \u2013 so make the most of the opportunity it presents.<\/p><p style=\"margin-bottom: 22px;\">Only a very small proportion of your social audience will see your content if you only post it once. By using one of the many social scheduling tools and re-posting across different channels at different times you will greatly increase the exposure that your content gets.<\/p><p style=\"margin-bottom: 22px;\">It\u2019s only then that you can be sure that you are extracting maximum value from the hard work you put in to developing the content in the first place.<\/p><p style=\"margin-bottom: 22px;\">It\u2019s also a great way to conduct some live research \u2013 change the headlines, choose different images, post at different times of the day.<\/p><p style=\"margin-bottom: 22px;\">By doing this and studying your analytics you\u2019ll develop a new awareness of what content works best, in what place and at what time.<\/p><p style=\"margin-bottom: 22px;\">You\u2019ll then be in a position to decide which of your many ideas for new content will best help you to achieve your goals.<\/p><p style=\"margin-bottom: 22px;\">You\u2019ll then find that all the content you develop starts working harder for you.<\/p><p style=\"margin-bottom: 22px;\">It\u2019s easy to get caught in the trap of thinking that loads of content is all you need for a successful content marketing strategy.<\/p><p style=\"margin-bottom: 22px;\">What you really need is useful, helpful and informative content from which you extract maximum value.<\/p><p style=\"margin-bottom: 22px;\">I\u2019m as guilty as anyone of being tempted by the exciting distraction of shiny new content \u2013 just remember that a lot of your existing content is new to an awful lot of people who haven\u2019t yet been exposed to it.<\/p><\/div><div class=\"wysiwyg\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-667ff353 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"667ff353\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62ec0425\" data-id=\"62ec0425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-221cc169 elementor-widget elementor-widget-button\" data-id=\"221cc169\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Finding the time to produce new content is difficult &#8211; but there&#8217;s an easy way to get your content to work harder for you. For almost all the marketers I speak to the single biggest obstacle to maximising the opportunity that content marketing presents is the content bit. It\u2019s not that we don\u2019t have the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3069,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to crack the &#039;content&#039; in content marketing | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/7-how-to-crack-the-content-in-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to crack the &#039;content&#039; in content marketing | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"Finding the time to produce new content is difficult &#8211; but there&#8217;s an easy way to get your content to work harder for you. 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