{"id":5406,"date":"2022-03-01T11:33:25","date_gmt":"2022-03-01T11:33:25","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=5406"},"modified":"2023-11-08T12:45:10","modified_gmt":"2023-11-08T12:45:10","slug":"capture-attention-with-short-vertical-video-ads","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/capture-attention-with-short-vertical-video-ads\/","title":{"rendered":"Capture attention with short, vertical video ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5406\" class=\"elementor elementor-5406\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1241eef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1241eef8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22a7cd55\" data-id=\"22a7cd55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-274090d0 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"274090d0\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Capture attention with short, vertical video ads<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39247b8b elementor-widget elementor-widget-post-info\" data-id=\"39247b8b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2022\/03\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 1, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t11:33 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/capture-attention-with-short-vertical-video-ads\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47fcd543 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47fcd543\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ff131f8\" data-id=\"4ff131f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46e9af3f elementor-widget elementor-widget-text-editor\" data-id=\"46e9af3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As we know, the use of mobile devices is increasing at a rapid pace. Along with the rise in mobile usage, video usage is also increasing.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">People are now engaging with video up to five times longer than static content. Mobile-first video ads can grab the attention of the viewer and directly engage through both Facebook and Instagram.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even YouTube has jumped on the vertical video bandwagon with the launch of their YouTube Shorts &#8211; but that&#8217;s a story for another day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a video ad for a mobile audience, here are some tips to get the best results:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Keep your videos short<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To ensure your viewers stay engaged throughout the video ad, 15 seconds is the recommended maximum length of the video. No one really likes watching a 2 minute video ad do they?<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Use vertical or square video<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The majority of mobile users tend to hold their phones vertically, so choosing a vertical or square format is recommended to get the best results. For Facebook and Instagram try 4:5 or 1:1 for vertical video ads or 9:16 vertical videos for Facebook and Instagram stories. (and YouTube Shorts).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know, when a landscape video appears, the viewer tends to automatically look from left to right of the screen. As for vertical video ads, there is no clear view as it moves depending on the frame used. This enables the video to capture people&#8217;s eyes by panning up and down while using the height of the screen.&nbsp;<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Capture attention quickly<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People do not like watching ads that they have no interest in, to ensure this doesn&#8217;t happen the most interesting part of the video ad has to come first to grab the attention of the viewer. It is recommended that this is done within the first three seconds.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Design for mobile first<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To get the best results for your video ads, aim to reach people where they are spending the majority of their time when on social media. Doing things like using short ads in a vertical format and ads that are specifically designed to be put out on Facebook and Instagram.&nbsp;<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Split your screen<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dividing up the vertical screen can create more space to showcase your ad. Splitting your screen in half or using a grid format to showcase different products or different angles of the same video are some ways that you can differentiate your video ads. Having a range of different sized grids enables the user to indicate the importance of each product and gives the viewer an indication of the most important aspects of the video ad.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And there you have it, a short look at how you can take your video ads to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some links where you can find out more about vertical video advertising:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/business\/m\/creative-mobile-first\">Facebook Business. \u201cCapture attention with short, vertical video ads\u201d<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/business\/news\/get-creative-with-vertical-video\">Facebook Business. \u201cGet Creative with Vertical Video\u201d<\/a>.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb56b4 elementor-widget elementor-widget-heading\" data-id=\"deb56b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Find out more about our video advertising services<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc224c elementor-widget elementor-widget-text-editor\" data-id=\"abc224c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether it&#8217;s a vertical video ad for use on Facebook, Instagram, TikTok or YouTube shorts or a TV advertising campaign &#8211; we can help.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7490323 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7490323\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/video-advertising\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">VIDEO ADVERTISING<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-487b3db3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"487b3db3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4318e91d\" data-id=\"4318e91d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e959efd elementor-widget elementor-widget-spacer\" data-id=\"e959efd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316a5feb elementor-widget elementor-widget-button\" data-id=\"316a5feb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As we know, the use of mobile devices is increasing at a rapid pace. Along with the rise in mobile usage, video usage is also increasing.&nbsp; People are now engaging with video up to five times longer than static content. Mobile-first video ads can grab the attention of the viewer and directly engage through both [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5447,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[48,47,46],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Capture attention with short, vertical video ads | blueskyvideomarketing.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/capture-attention-with-short-vertical-video-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Capture attention with short, vertical video ads | blueskyvideomarketing.com\" \/>\n<meta property=\"og:description\" content=\"As we know, the use of mobile devices is increasing at a rapid pace. Along with the rise in mobile usage, video usage is also increasing.&nbsp; People are now engaging with video up to five times longer than static content. Mobile-first video ads can grab the attention of the viewer and directly engage through both [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueskyvideomarketing.com\/blog\/capture-attention-with-short-vertical-video-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"blueskyvideomarketing.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blueskyvideomarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-01T11:33:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T12:45:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/03\/Vertical-Video-ads-by-BlueSky-Video-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Craven\" \/>\n<meta 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