{"id":6399,"date":"2022-07-28T10:33:35","date_gmt":"2022-07-28T10:33:35","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=6399"},"modified":"2023-11-08T12:41:21","modified_gmt":"2023-11-08T12:41:21","slug":"a-month-in-video-july-2022","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/","title":{"rendered":"A month in video &#8211; July 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6399\" class=\"elementor elementor-6399\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53f3dd39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53f3dd39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21564329\" data-id=\"21564329\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28833697 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"28833697\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A month in video &#8211; July 2022<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5917898d elementor-widget elementor-widget-post-info\" data-id=\"5917898d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2022\/07\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJuly 28, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t10:33 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7371fe2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7371fe2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f500292\" data-id=\"5f500292\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f03f36 elementor-widget elementor-widget-spacer\" data-id=\"0f03f36\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a3e1d elementor-widget elementor-widget-text-editor\" data-id=\"48a3e1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There&#8217;s a lot going on with video marketing.<\/p><p>Formatting for different channels, long form versus short form video, storytelling, engagement metrics.<\/p><p>We spend a lot of time checking up on the latest tips and trends so we can continue to produce content that converts for our customers &#8211; and rather than keep all of that to ourselves we thought we&#8217;d share the best of what we come across to help you with your own video marketing efforts.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1351ca8 elementor-widget elementor-widget-heading\" data-id=\"1351ca8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stay up to date..<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62e84f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62e84f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b81142\" data-id=\"3b81142\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc4ac76 elementor-widget elementor-widget-image\" data-id=\"cc4ac76\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"250\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/A-month-in-video-Linkedin-Newsletter-by-BlueSky-Video-Marketing.jpg\" class=\"attachment-large size-large wp-image-6403\" alt=\"A month in video Linkedin Newsletter by BlueSky Video Marketing\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/A-month-in-video-Linkedin-Newsletter-by-BlueSky-Video-Marketing.jpg 500w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/A-month-in-video-Linkedin-Newsletter-by-BlueSky-Video-Marketing-300x150.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ede878\" data-id=\"9ede878\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ad655a elementor-widget elementor-widget-text-editor\" data-id=\"1ad655a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We also publish this monthly review on our Linkedin Newsletter so hit the button below and subscribe to make sure you don&#8217;t miss anything.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b343 elementor-widget elementor-widget-button\" data-id=\"4f1b343\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/newsletters\/a-month-in-video-6957695880300797953\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">A month in video - Linkedin Newsletter<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22085720 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22085720\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2127d98a\" data-id=\"2127d98a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-755e46f elementor-widget elementor-widget-spacer\" data-id=\"755e46f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dfe46e elementor-widget elementor-widget-heading\" data-id=\"0dfe46e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The best of July 2022<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8e594 elementor-widget elementor-widget-text-editor\" data-id=\"ab8e594\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s been a tough job to find the best 4 articles to share here &#8211; and this month has seen a big focus on the resources available from Think by Google.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a11fefa elementor-widget elementor-widget-spacer\" data-id=\"a11fefa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa1f05 elementor-widget elementor-widget-heading\" data-id=\"4aa1f05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What do people really want from video content?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e080377 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e080377\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33d451b\" data-id=\"33d451b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecbedbb elementor-widget elementor-widget-text-editor\" data-id=\"ecbedbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It&#8217;s a great question to ask when thinking about your video marketing efforts.<\/p><p><span style=\"font-weight: 400;\">This article summarises the results from an extensive survey done by Google and others to find out what content is winning at the minute &#8211; and why. <\/span><\/p><p><span style=\"font-weight: 400;\">There\u2019s a big focus on the importance of storytelling and also why humans are a key success factor in your video marketing efforts.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0539727 elementor-widget elementor-widget-button\" data-id=\"0539727\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/trending-visual-stories\/viewer-choice-reshapes-content\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the article<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-399c95d\" data-id=\"399c95d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc50d5e elementor-widget elementor-widget-image\" data-id=\"cc50d5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/what-people-really-want-from-video-by-Think-by-Google.jpg\" class=\"attachment-large size-large wp-image-6404\" alt=\"what-people-really-want-from-video-think-by-google\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/what-people-really-want-from-video-by-Think-by-Google.jpg 600w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/what-people-really-want-from-video-by-Think-by-Google-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d19172e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d19172e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-399916a\" data-id=\"399916a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9296bc9 elementor-widget elementor-widget-spacer\" data-id=\"9296bc9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d018847 elementor-widget elementor-widget-heading\" data-id=\"d018847\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mastering the art of storytelling<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-158f790 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"158f790\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ffe828\" data-id=\"3ffe828\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad54ccc elementor-widget elementor-widget-text-editor\" data-id=\"ad54ccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Who doesn&#8217;t want to do that?<\/p><p>Even if video isn&#8217;t on your radar at the minute there&#8217;s some great advice in here for whatever creative campaign you&#8217;re working on.<\/p><p>This article deals specifically with storytelling on YouTube &#8211; but the advice is transferable in so many ways.<\/p><p><span style=\"font-weight: 400;\">Apparently success with your video marketing efforts is just as easy as A,B,C,D. <\/span><\/p><p><span style=\"font-weight: 400;\">Ok &#8211; so it\u2019s never just as straightforward as that but there is some very useful advice in here about how to structure your video for the best chance of success. <\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to video, there are few that have access to as much data as Google \/ YouTube &#8211; so when they talk, we tend to listen. <\/span><\/p><p><span style=\"font-weight: 400;\">A great part of this article is how they show a practical example of how an ad can be created using the ABCD framework &#8211; which makes it much easier to understand how you could apply it to your own video marketing efforts.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c838d22 elementor-widget elementor-widget-button\" data-id=\"c838d22\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/trending-visual-stories\/storytelling-techniques-on-youtube\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the article<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bccf4a3 elementor-widget elementor-widget-spacer\" data-id=\"bccf4a3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47985ed\" data-id=\"47985ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b5f1c5 elementor-widget elementor-widget-image\" data-id=\"3b5f1c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/mastering-the-art-of-storytelling-on-youtube.jpg\" class=\"attachment-large size-large wp-image-6405\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/mastering-the-art-of-storytelling-on-youtube.jpg 600w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/mastering-the-art-of-storytelling-on-youtube-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a6acf elementor-widget elementor-widget-spacer\" data-id=\"56a6acf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1380527 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1380527\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96bb53e\" data-id=\"96bb53e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf29df1 elementor-widget elementor-widget-heading\" data-id=\"cf29df1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to hook viewer attention in YouTube ads<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb6b64e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb6b64e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39c5e54\" data-id=\"39c5e54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98a13f6 elementor-widget elementor-widget-text-editor\" data-id=\"98a13f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Following on from the ABCD focus of the previous article, this one focuses attention on the first 3 seconds of your video.<\/p><p>In order to get people to continue watching, you&#8217;ve got to create a compelling opening to your video.<\/p><p>While the subject of the article and video is YouTube ads, the advice given is worth a read for whatever video project you&#8217;re working on.<\/p><p>Given the increased competition for attention because of the volume of content on social media channels, whether you&#8217;re creating a 6 second bumper ad or a long form customer case study, it&#8217;s worth paying attention to the opening few seconds of your video to make sure you give the viewer a reason to keep watching.<\/p><p>There&#8217;s a little bit of duplication of information with the previous article &#8211; but this time it&#8217;s presented in a ver easy to follow 5 minute &#8220;how to&#8221; video format.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94063a6 elementor-widget elementor-widget-button\" data-id=\"94063a6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/marketing-strategies\/video\/viewer-attention-for-youtube-ads\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ac4256b\" data-id=\"ac4256b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f73cc3 elementor-widget elementor-widget-video\" data-id=\"0f73cc3\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=NnlRL7-4O10&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70fbb65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70fbb65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3086eb\" data-id=\"e3086eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6adc7bf elementor-widget elementor-widget-spacer\" data-id=\"6adc7bf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ec165c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ec165c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d40fe17\" data-id=\"d40fe17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c5d88b elementor-widget elementor-widget-heading\" data-id=\"1c5d88b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4 video marketing lessons from award winning UK campaigns<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b88df68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b88df68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da816c9\" data-id=\"da816c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-196c062 elementor-widget elementor-widget-text-editor\" data-id=\"196c062\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As anyone who has looked at our portfolio will know &#8211; we love a good case study. <\/span><\/p><p><span style=\"font-weight: 400;\">So it\u2019s not a surprise that this article was right up our street. <\/span><\/p><p><span style=\"font-weight: 400;\">While the previous articles are great in the way they give you a structure for success &#8211; the 4\u00a0 examples in this article show how some companies have actually achieved success with their video marketing campaigns. <\/span><\/p><p><span style=\"font-weight: 400;\">The article covers 4 different methods of achieving success: <\/span><\/p><ol><li><span style=\"font-weight: 400;\">Sequential campaigns (Sheba cat food targeting cat owners) <\/span><\/li><li><span style=\"font-weight: 400;\">Combining Google search &amp; YouTube (Littlewoods Ireland), <\/span><\/li><li><span style=\"font-weight: 400;\">Testing and tailoring messaging based on intent (Avon) <\/span><\/li><li><span style=\"font-weight: 400;\">YouTube + Connected TV for getting to hard to reach users (Motorway).<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c5f8f elementor-widget elementor-widget-button\" data-id=\"76c5f8f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/marketing-strategies\/video\/lessons-youtube-winning-campaigns\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41fb764\" data-id=\"41fb764\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7823e8 elementor-widget elementor-widget-video\" data-id=\"a7823e8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=pv6Q7F24Slc&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79af6bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79af6bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a2ab4f\" data-id=\"9a2ab4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fc1fd3 elementor-widget elementor-widget-spacer\" data-id=\"9fc1fd3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4badfcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4badfcf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e8e513\" data-id=\"4e8e513\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c88552d elementor-widget elementor-widget-heading\" data-id=\"c88552d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Project Focus <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c01e49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c01e49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66ad8ec\" data-id=\"66ad8ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abb729c elementor-widget elementor-widget-text-editor\" data-id=\"abb729c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since we&#8217;re talking about a month in video we thought we&#8217;d include one of our most recent projects.<\/p><p>This one was a bit of a departure for us &#8211; we haven&#8217;t done a huge amount of work in the hospitality and tourism sector &#8211; but it&#8217;s one we really enjoyed working on.<\/p><p>It hits on a number of the points from the articles included above &#8212; particularly around storytelling, making sure the viewer can see themselves in the characters featured and also trying to evoke that intellectually, emotionally and sensorally stimulating piece of content.<\/p><p>This video was created for The Port Hotel in Portaferry, Northern Ireland to help them showcase their facilities, their food and the surrounding area after they went through a rebrand and refurbishment project over the winter.<\/p><p>Hit the button to visit the hotel website and check out when you can visit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de84872 elementor-widget elementor-widget-button\" data-id=\"de84872\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/theportni.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">The Port Hotel, Portaferry<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd93d78\" data-id=\"dd93d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7980218 elementor-widget elementor-widget-video\" data-id=\"7980218\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/718019369?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e3b5c34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e3b5c34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233ca81c\" data-id=\"233ca81c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c66b892 elementor-widget elementor-widget-spacer\" data-id=\"c66b892\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040633e elementor-widget elementor-widget-text-editor\" data-id=\"040633e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>That&#8217;s all for the July 2022 review &#8211; I hope you found all of that info useful and have got some ideas about how you can introduce some of these concepts into your next video project.<\/p><p>Until next time &#8211; we&#8217;ll keep searching (aren&#8217;t Google Alerts great?).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf8839 elementor-widget elementor-widget-spacer\" data-id=\"bcf8839\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e5a8f0 elementor-widget elementor-widget-button\" data-id=\"53e5a8f0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a lot going on with video marketing. Formatting for different channels, long form versus short form video, storytelling, engagement metrics. We spend a lot of time checking up on the latest tips and trends so we can continue to produce content that converts for our customers &#8211; and rather than keep all of that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6400,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[63,64],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A month in video - July 2022 | blueskyvideomarketing.com<\/title>\n<meta name=\"description\" content=\"There&#039;s a lot going on in video marketing - and it&#039;s hard to stay on top of it all. 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We put together the best stuff we&#039;ve found and this is July 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"blueskyvideomarketing.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blueskyvideomarketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T10:33:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T12:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/A-month-in-video-BlueSky-Video-Marketing-July-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Craven\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tech@wearewibble.com\" \/>\n<meta name=\"twitter:site\" content=\"@blueskyvideoguy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Craven\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/\"},\"author\":{\"name\":\"Peter Craven\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/#\/schema\/person\/43b2a8b2ab83a166fdf955fa84b7fef0\"},\"headline\":\"A month in video &#8211; July 2022\",\"datePublished\":\"2022-07-28T10:33:35+00:00\",\"dateModified\":\"2023-11-08T12:41:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/\"},\"wordCount\":919,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/A-month-in-video-BlueSky-Video-Marketing-July-2022.jpg\",\"keywords\":[\"a month in video\",\"useful links\"],\"articleSection\":[\"video marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/\",\"url\":\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/\",\"name\":\"A month in video - July 2022 | blueskyvideomarketing.com\",\"isPartOf\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blueskyvideomarketing.com\/blog\/a-month-in-video-july-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2022\/07\/A-month-in-video-BlueSky-Video-Marketing-July-2022.jpg\",\"datePublished\":\"2022-07-28T10:33:35+00:00\",\"dateModified\":\"2023-11-08T12:41:21+00:00\",\"description\":\"There's a lot going on in video marketing - and it's hard to stay on top of it all. 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