{"id":7411,"date":"2023-06-06T14:49:57","date_gmt":"2023-06-06T14:49:57","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=7411"},"modified":"2023-11-08T12:29:56","modified_gmt":"2023-11-08T12:29:56","slug":"win-more-customers-with-a-software-demo-video","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/win-more-customers-with-a-software-demo-video\/","title":{"rendered":"Win more customers with a software demo video"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7411\" class=\"elementor elementor-7411\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a62fbe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a62fbe6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c3e04c\" data-id=\"3c3e04c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70a44536 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"70a44536\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Win more customers with a software demo video<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f7d70 elementor-widget elementor-widget-post-info\" data-id=\"53f7d70\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2023\/06\/06\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 6, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t2:49 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/win-more-customers-with-a-software-demo-video\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26fe1dd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26fe1dd8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bcb6078\" data-id=\"1bcb6078\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5973530 elementor-widget elementor-widget-heading\" data-id=\"5973530\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When you're selling software, the problem with  signing people up for demos is that it ties up your sales team with people who aren't ready to buy your product yet.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83ecdc elementor-widget elementor-widget-text-editor\" data-id=\"b83ecdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We&#8217;ve been working with software companies on their video marketing efforts for the last 6 years and in that time we&#8217;ve learned a lot about their sales process and where the bottlenecks are.<\/p><p>A recurring theme is the demos that they encourage their customers to sign up for.<\/p><p>For many software companies, this is a key part of their sales process &#8211; there are very few of us who haven&#8217;t seen the <em><strong>&#8216;sign up for a free demo<\/strong><\/em>&#8216; call to action on the websites of software companies.<\/p><p>On the face of it, a potential customer signing up for a demo is a really positive thing &#8211; your website or social media activity has done enough to encourage them to think that your software might be the solution they need to whatever problem they are having.<\/p><p>One problem is that not as many people as you would like are signing up to the demos &#8211; and that could be down to the level of commitment that you are asking them to make at this stage of the process.<\/p><p>You may have done enough to convince them that your software <em><strong>might<\/strong> <\/em>be a solution to their problem &#8211; but are they in a place where blocking out 30 or 60 minutes of their time for a 1-2-1 call with your sales team is the obvious next step?<\/p><p><em><strong>Maybe a lower touch call to action would be more effective?<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2259008 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2259008\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aef3b67\" data-id=\"aef3b67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae5c084 elementor-widget elementor-widget-text-editor\" data-id=\"ae5c084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the other big downsides of signing customers up for 1-2-1 demos with your sales team is the proportion of their time that is spent delivering demos.<\/p><p>If your conversion rates aren&#8217;t what you&#8217;d like them to be &#8211; then the only solution is to grow your sales team to a point where you can keep delivering more and more 1-2-1 demos of your products.<\/p><p><em><strong>Or &#8211; you could try and do something to give your sales team some valuable time back and allow them to focus on the customers most likely to convert.<\/strong><\/em><\/p><p>That&#8217;s what we have done with a number of our customers in the software and technology space and it&#8217;s very easy to do.<\/p><p>Instead of your potential customers signing up for a 1-2-1 demo in response to your website content or social media activity, they are instead given the option of watching a short video which outlines the key features of your product and helps to move your potential customer closer to the point where a 1-2-1 demo is the next step in the process.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3772fd7\" data-id=\"3772fd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e10f5 elementor-widget elementor-widget-image\" data-id=\"00e10f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Thrive-software-demo-videos-by-bluesky-video-marketing-1024x1024.jpg\" class=\"attachment-large size-large wp-image-7417\" alt=\"Thrive software demo videos by bluesky video marketing\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Thrive-software-demo-videos-by-bluesky-video-marketing-1024x1024.jpg 1024w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Thrive-software-demo-videos-by-bluesky-video-marketing-300x300.jpg 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Thrive-software-demo-videos-by-bluesky-video-marketing-150x150.jpg 150w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Thrive-software-demo-videos-by-bluesky-video-marketing-768x768.jpg 768w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Thrive-software-demo-videos-by-bluesky-video-marketing-70x70.jpg 70w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Thrive-software-demo-videos-by-bluesky-video-marketing-600x600.jpg 600w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Thrive-software-demo-videos-by-bluesky-video-marketing-100x100.jpg 100w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Thrive-software-demo-videos-by-bluesky-video-marketing.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38e3a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38e3a61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea77ba2\" data-id=\"ea77ba2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e588d16 elementor-widget elementor-widget-spacer\" data-id=\"e588d16\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88f416b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88f416b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a6a64c\" data-id=\"3a6a64c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5f6a72 elementor-widget elementor-widget-video\" data-id=\"f5f6a72\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/657410557?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0631b2\" data-id=\"b0631b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a201f1 elementor-widget elementor-widget-heading\" data-id=\"6a201f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Thrive.app - Features video<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c2892 elementor-widget elementor-widget-text-editor\" data-id=\"30c2892\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This video was created for <a href=\"https:\/\/thrive.app\/\">Thrive. app.<\/a><\/p><p>Thrive has developed an employee engagement app and the sales team was spending a lot of time delivering the same demo to a lot of potential customers.<\/p><p>This video allowed Thrive to qualify customers in advance of the 1-2-1 demo &#8211; meaning that the sales team were spending time on demos with the potential that were most likely to convert.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20d4932 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20d4932\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77a2801\" data-id=\"77a2801\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170993f elementor-widget elementor-widget-spacer\" data-id=\"170993f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a478cc2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a478cc2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478a779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"478a779\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c176092\" data-id=\"c176092\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-300f00f elementor-widget elementor-widget-video\" data-id=\"300f00f\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/819525162?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cae164\" data-id=\"2cae164\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5cdd54 elementor-widget elementor-widget-heading\" data-id=\"d5cdd54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flowlens - Features video<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443f096 elementor-widget elementor-widget-text-editor\" data-id=\"443f096\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/flowlens.com\/\">Flowlens<\/a> is a CRM &amp; MRP system designed for small to medium equipment and device manufacturers.<\/p><p>The &#8216;sign up for a demo&#8217; call to action was leading to a lot of people who were not a good fit for the Flowlens product signing up for demos and taking up a lot of the sales team&#8217;s time.<\/p><p>This meant that the really good potential new customers who signed up for a demo were having to wait too long before a member of the Flowlens team was able to get to speak to them.<\/p><p>This features video allowed them to show potential customers the key features and workings of their software without taking up the time of the sales team unnecessarily.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47fe849 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47fe849\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9375bf9\" data-id=\"9375bf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd7120a elementor-widget elementor-widget-spacer\" data-id=\"fd7120a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d88dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44d88dc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fccf10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fccf10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70b6a54\" data-id=\"70b6a54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5db9e9c elementor-widget elementor-widget-text-editor\" data-id=\"5db9e9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you&#8217;re a software company and you would like to win more customers without having to recruit more sales people, then a demo video for your software might be worth thinking about.<\/p><ul><li><strong>Prequalify website visitors<\/strong> before they take up the valuable time of your sales team<\/li><li><strong>Increased conversion rates<\/strong><\/li><li><strong>A more valuable use of your sales team&#8217;s time<\/strong> &#8211; focusing on the opportunities most likely to convert<\/li><li><strong>Reduces friction in the sales process<\/strong> by adopting a lower touch approach &#8211; until the time is right for your team to get involved<\/li><li><strong>Additional marketing content<\/strong> that allows you to promote the features and benefits of your product to a wider audience.<\/li><\/ul><p>If that sounds like something you&#8217;d like to explore then <a href=\"\/contact\">drop us a message<\/a> and we can set a quick call up to discuss the process and design a video asset best suited for you and your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ebb355f\" data-id=\"ebb355f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c0d640 elementor-widget elementor-widget-image\" data-id=\"0c0d640\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Flowlens-video-as-a-service-testimonial-for-bluesky-video-marketing-1024x1024.jpg\" class=\"attachment-large size-large wp-image-7418\" alt=\"\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Flowlens-video-as-a-service-testimonial-for-bluesky-video-marketing-1024x1024.jpg 1024w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Flowlens-video-as-a-service-testimonial-for-bluesky-video-marketing-300x300.jpg 300w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Flowlens-video-as-a-service-testimonial-for-bluesky-video-marketing-150x150.jpg 150w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Flowlens-video-as-a-service-testimonial-for-bluesky-video-marketing-768x768.jpg 768w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Flowlens-video-as-a-service-testimonial-for-bluesky-video-marketing-70x70.jpg 70w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Flowlens-video-as-a-service-testimonial-for-bluesky-video-marketing-600x600.jpg 600w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Flowlens-video-as-a-service-testimonial-for-bluesky-video-marketing-100x100.jpg 100w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/06\/Flowlens-video-as-a-service-testimonial-for-bluesky-video-marketing.jpg 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f2e828 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f2e828\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d23f807\" data-id=\"d23f807\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d279e1a elementor-widget elementor-widget-spacer\" data-id=\"d279e1a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a27f21b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a27f21b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d26481 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d26481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e85538\" data-id=\"7e85538\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eeb8f38 elementor-widget elementor-widget-text-editor\" data-id=\"eeb8f38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>Flowlens and Thrive.app are both <a href=\"\/video-as-a-service\/\">Video as a Service<\/a> customers.<\/strong><\/em><\/p><p><em><strong><a href=\"\/video-as-a-service\/\">Video as a Service<\/a> is a subscription based video content production service that helps you put video at the core of your marketing communications to win more customers, deliver an exceptional customer experience and attract the talent you need for your organisation to continue to grow.<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b82cb8 elementor-widget elementor-widget-spacer\" data-id=\"7b82cb8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-263125a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"263125a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69508c62\" data-id=\"69508c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f5de8ea elementor-widget elementor-widget-button\" data-id=\"7f5de8ea\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If your sales team are spending a lot of time delivering software demos that aren&#8217;t converting, this may just be the solution you&#8217;ve been waiting for.<\/p>\n","protected":false},"author":2,"featured_media":7431,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[40,29],"tags":[39,94],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Win more customers with a software demo video | blueskyvideomarketing.com<\/title>\n<meta name=\"description\" content=\"If your sales team are spending a lot of time delivering software demos that aren&#039;t converting, this may just be the solution you&#039;ve been waiting for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/win-more-customers-with-a-software-demo-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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