{"id":7651,"date":"2023-08-17T11:01:05","date_gmt":"2023-08-17T11:01:05","guid":{"rendered":"https:\/\/blueskyvideomarketing.com\/?p=7651"},"modified":"2023-11-08T12:25:36","modified_gmt":"2023-11-08T12:25:36","slug":"6-ways-to-use-video-for-recruitment","status":"publish","type":"post","link":"https:\/\/blueskyvideomarketing.com\/blog\/6-ways-to-use-video-for-recruitment\/","title":{"rendered":"6 Ways To Use Video For Recruitment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7651\" class=\"elementor elementor-7651\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-621e4037 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"621e4037\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a4cd63\" data-id=\"7a4cd63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53e09846 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"53e09846\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6 Ways To Use Video For Recruitment<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4489c82 elementor-widget elementor-widget-post-info\" data-id=\"4489c82\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6493431 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/author\/blueskyvideo\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tPeter Craven\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-68f982b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/2023\/08\/17\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 17, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-72c708f elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t11:01 am\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad48356 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/blueskyvideomarketing.com\/blog\/6-ways-to-use-video-for-recruitment\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ad16f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ad16f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7980fa\" data-id=\"a7980fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d552ea5 elementor-widget elementor-widget-heading\" data-id=\"d552ea5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">In a challenging recruitment market it\u2019s more important than ever that we make our organisation stand out from the crowd. Here are 6 ways you can use video to attract the best talent and fuel your growth plans.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-366187e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"366187e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd88439\" data-id=\"fd88439\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88e916c elementor-widget elementor-widget-spacer\" data-id=\"88e916c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1863a elementor-widget elementor-widget-text-editor\" data-id=\"4b1863a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>This article appeared in the August \/ September 2023 issue of Director magazine, published by the <a href=\"https:\/\/www.iod.com\/locations\/northern-ireland\/\">Institute of Directors in Northern Ireland.<\/a><\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8725270 elementor-widget elementor-widget-spacer\" data-id=\"8725270\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5411a4e elementor-widget elementor-widget-text-editor\" data-id=\"5411a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I\u2019ve been using video for recruitment for the best part of 15 years now and while it\u2019s been a great tool for all of that time, there\u2019s no doubt that in the last 5 years<b> its impact has been more significant than ever.<\/b><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">We\u2019ve been running a series of recruitment marketing meetups over the last few months at BlueSky Video Marketing and what we\u2019ve learned from our speakers and attendees is that <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><b>authenticity, culture, values and personality need to be the cornerstones of your recruitment marketing content.<\/b><\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Now you\u2019d expect me to say this &#8211; but <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><b>video is the best way to do this<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"> and that\u2019s why <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><b>it should be a part of your recruitment marketing efforts.<\/b><\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">But where do you start?<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><b>Here are 6 ways you can use video to:\u00a0<\/b><\/span><\/p><ul><li><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><b>Attract candidates<\/b><\/span><\/li><li><b>Reduce time to fill<\/b><\/li><li><b>Reduce hiring costs<\/b><\/li><li><b>Improve employee retention<\/b><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1328a56 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1328a56\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d603cd elementor-widget elementor-widget-heading\" data-id=\"3d603cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Tell Your Story<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f7a953 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f7a953\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e95bde3\" data-id=\"e95bde3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-852362f elementor-widget elementor-widget-text-editor\" data-id=\"852362f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"color: #52687d;\"><span style=\"font-size: 15px; font-family: Montserrat, sans-serif; color: inherit;\">If you don\u2019t make it clear to people what your organisation does, what it stands for and what its ambitions are then it\u2019s very difficult to make other people want to come on the journey with you.<\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\">The target for your recruitment marketing efforts is to <b>attract the people that will be a good fit for your organisation. <\/b>People that align with your values and your way of working. People who can get excited about your product or service. People who want to be a part of the success that you\u2019re going to enjoy in the years ahead.<\/span><\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\">I\u2019ve always been an advocate for treating a recruitment process in the same way that we treat our sales processes.\u00a0<\/span><\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\"><b>Be clear about our customer \/ candidate targeting <\/b>&#8211; we don\u2019t try to sell our products or services to everyone. We understand what a good customer looks like and focus our efforts on winning more of them.<\/span><\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\"><b>Always on <\/b>&#8211; we don\u2019t stop selling because we have hit our monthly sales target. We keep building the pipeline and telling our story so that we can be sure we\u2019ll hit our sales target every month.<\/span><\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\"><b>Success with sales is about \u2018mental availability\u2019 <\/b>&#8211; making sure we\u2019re on the shortlist when our target customers think about the product or service that we are selling.<\/span><\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\"><b>The same is true for recruitment marketing.<\/b><\/span><\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\">How many times have you heard people saying <b>\u201cthe people we need aren&#8217;t looking for a job&#8221;<\/b>?<\/span><\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\">It\u2019s these inactive jobseekers that this part of your recruitment marketing will awaken to the opportunities that exist in your organisation.<\/span><\/span><\/h3><div><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\">\u00a0<\/span><\/span><\/div><div><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\">This video that we produced for <a href=\"https:\/\/www.crossenengineering.co.uk\/\"><b>Crossen Engineering<\/b><\/a> is a perfect example of how you can tell your story.<\/span><\/span><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1cc41 elementor-widget elementor-widget-video\" data-id=\"ec1cc41\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/800574450?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b47b8e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b47b8e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cde180\" data-id=\"5cde180\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01e87a7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"01e87a7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6407b elementor-widget elementor-widget-heading\" data-id=\"6c6407b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. A Day In The Life<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3698348 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3698348\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26e30d6\" data-id=\"26e30d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-666a7f4 elementor-widget elementor-widget-text-editor\" data-id=\"666a7f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once we\u2019ve got our target candidates to a point where they are thinking <b>\u201cthat looks like a place that I\u2019d like to work\u201d<\/b>, their information requirements change.<\/p><p>Just like in the sales process we\u2019ve now created the <b>\u201cawareness\u201d <\/b>of our organisation at the top of the funnel and now we\u2019re into the \u201cconsideration\u201d phase.<\/p><p>The questions that we need to answer here include <b>\u201cwhat is it like to work there?\u201d<\/b><\/p><p>This is where <b>\u2018Day in the Life\u2019<\/b> content can work very well. It not only paints a picture of what it\u2019s like to work in your organisation but also allows you to profile people in the specific roles that you know you will be recruiting.<\/p><p>Your <b>\u2018Day in the Life\u2019<\/b> content should <b>present the absolute best bits of working for your organisation.<\/b><\/p><p>Yes, you need to show some of what the actual job involves but you also need to show how the team interacts with each other. The canteen conversations, the social events.<\/p><p>You and I know that not all of this great stuff happens on the same day &#8211; and so do your candidates. Your content should not simply be a representation of what happens on one day, but <b>an outline of what new recruits can expect from the experience of working in your organisation for a prolonged period.<\/b><\/p><p>So now you have created demand for the roles you are promoting and given people a glimpse of what working for you is like, <b>what happens next?<\/b><\/p><p>We produced this video for\u00a0<a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: #ffffff; outline: none;\" href=\"https:\/\/scileads.com\/\"><b>Scileads<\/b><\/a>\u00a0this year to help give potential candidates a glimpse of what it&#8217;s like to work there.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaaaf7b elementor-widget elementor-widget-video\" data-id=\"eaaaf7b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/769342223?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65e0e79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65e0e79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5b7461\" data-id=\"d5b7461\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2074764 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2074764\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e62d6 elementor-widget elementor-widget-heading\" data-id=\"d0e62d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Have A Bit Of Fun<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44ab660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44ab660\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a56ab0a\" data-id=\"a56ab0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0a6f5 elementor-widget elementor-widget-text-editor\" data-id=\"1f0a6f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\"><b>This content is not about your organisation or the job.<\/b><\/span><\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-size: 15px; font-family: Montserrat, sans-serif; color: inherit;\"><b>It\u2019s about showing some personality.\u00a0<\/b>Loosening up and letting people find out more about the humans that occupy your organisation.<\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\">This could be content from one of your team social events, a silly video that you do for Christmas or some rapid fire questions that you ask your team that helps potential candidates feel that as well as being able to achieve their personal ambitions, they might just enjoy themselves along the way.<\/span><\/span><\/h3><h3 style=\"color: #52687d;\"><span style=\"font-family: Montserrat, sans-serif;\"><span style=\"font-size: 15px;\">This is the type of content that\u00a0<b>can work very well on social media channels in particular\u00a0<\/b>and if it\u2019s well considered you can create a library of video assets that will allow you to communicate with your target candidates in an engaging way over a prolonged period of time.<\/span><\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fc384b\" data-id=\"5fc384b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-142b4ae elementor-widget elementor-widget-video\" data-id=\"142b4ae\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/719903530?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ab6ce elementor-widget elementor-widget-text-editor\" data-id=\"e3ab6ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When producing a recruitment video for <a href=\"https:\/\/wearesdg.com\/\"><b>SDG<\/b><\/a>, there were lots of hilarious moments and we decided to compile these into a bloopers reel for<b> <a href=\"https:\/\/wearesdg.com\/\">SDG<\/a><\/b> to use on their social media channels.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1125d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1125d24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aca3f13\" data-id=\"aca3f13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb8c10d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eb8c10d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2f19b elementor-widget elementor-widget-heading\" data-id=\"7e2f19b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Libraries Of Short Form Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb042b elementor-widget elementor-widget-text-editor\" data-id=\"1cb042b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Consistency is crucial in any marketing campaign <\/b>and it\u2019s no different when you\u2019re thinking about recruitment marketing.<\/p><p>Being able to communicate regularly with your target candidates helps you to <b>reinforce your key messages<\/b> and ensure that the \u201cmental availability\u201d with your audience is maintained.<\/p><p>From our experience, short form content featuring your people talking about what it\u2019s like to work for your organisation is very well received.<\/p><p>One of our customers recently told me that at every interview they do, candidates are quoting directly from these videos when being asked why they had decided to apply for the role.<\/p><p>Leaving aside the metrics around impressions, reach, likes and shares on your social channels (which are useful metrics from a brand awareness point of view), the evidence from interviews where candidates are quoting your people, <b>provides the evidence that this sort of content does deliver a return on investment.<\/b><\/p><p>The great news is that <b>this content is relatively easy to capture<\/b> and <b>a little effort can go a long way.<\/b><\/p><p>On one of our projects we were able to <b>produce 50 short form videos from one day spent interviewing people.<\/b><\/p><p><b>If you\u2019re thinking of publishing a video per week for the next 12 months &#8211; that\u2019s the job done.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f34109 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f34109\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f730da3\" data-id=\"f730da3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06fd363 elementor-widget elementor-widget-heading\" data-id=\"06fd363\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Your Culture, Values &amp; Purpose<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4495205 elementor-widget elementor-widget-text-editor\" data-id=\"4495205\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019ve talked a little bit about this already in the <b>\u2018Tell your story\u2019 <\/b>section.<\/p><p>The content that tells your story has a responsibility to outline how your organisation has got to where it is today, The reason the organisation came into being, the success journey so far.<\/p><p>The content that focuses on your culture, values and purpose is entirely forward looking and provides you with the opportunity to outline your ambitions for the future. <b>It\u2019s this message that will get potential candidates excited about being part of the journey.<\/b><\/p><p><b>Show people your direction of travel.<\/b> Outline the opportunities that will present for them &#8211; not only to be a part of something special but also to achieve their own personal growth ambitions.<\/p><p>If all of this content you\u2019ve created works then at this point <b>you\u2019ll be getting more applications from better candidates.<\/b> You\u2019ll be filling your roles more quickly and <b>you\u2019ll be building a pipeline of talent ready for future opportunities.<\/b><\/p><p>But anyone working in recruitment knows that there\u2019s a risky period between a job offer being accepted and a new employee arriving with you for the first day.<\/p><p>This is the time when they can get a counter offer from their current employer, they may have other job applications running alongside the application for your role.<\/p><p>So how can we reduce the risk of getting the <b>\u201cthanks, but no thanks&#8221;<\/b>\u00a0email a week before their start date?<\/p><p>This video that we produced for <a href=\"https:\/\/smileymonroe.com\/\"><b>Smiley Monroe<\/b> <\/a>shows how you can clearly present your culture, values and purpose.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb0cba elementor-widget elementor-widget-video\" data-id=\"8bb0cba\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/770838232?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40f3bc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40f3bc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4ef671\" data-id=\"d4ef671\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5029a0 elementor-widget elementor-widget-heading\" data-id=\"e5029a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Onboarding Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-455c871 elementor-widget elementor-widget-text-editor\" data-id=\"455c871\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Up until now all of the content we have discussed has been for the public domain &#8211; your website, your social media channels.<\/p><p>This time, <b>it\u2019s targeted content that is intended for the consumption of individual candidates.<\/b><\/p><p>If you\u2019ve bought a car (or enquired about buying a car) over the last 10 years you\u2019ve probably seen the videos that the sales person sends you &#8211; a walk around the car, an introduction to the features &#8211; the heated seats, the leather interior, the alloys.<\/p><p>I don\u2019t know about you, but when I receive one of these videos I feel obliged to follow up with the sales person because of the effort they have put in to create the video.<\/p><p><b>Creating onboarding content for candidates who have accepted roles but haven\u2019t started yet can have the same effect.<\/b><\/p><p>While they are trying to talk themselves out of the big decision that they have just made, while their current colleagues are in their ear about how they will be missed, while their partners are asking them if they\u2019re sure they\u2019ve made the right decision &#8211; <b>an additional piece of content from you could be the thing that seals the deal.<\/b><\/p><p>It can be done in a lot of different ways &#8211; a short message from the members of the team that they will be joining, a welcome message from their line manager, an outline of what their first week \/ month will look like.<\/p><p><b>All of this works to make the candidate feel comfortable with the decision that they have made and ignore the doubting voices.<\/b><\/p><p>This video that we produced for\u00a0<a style=\"background-color: #ffffff; font-family: var( --e-global-typography-text-font-family ), Sans-serif; outline: none;\" href=\"https:\/\/scileads.com\/\"><b>Scileads<\/b><\/a>\u00a0is a great example of how you can use video to assist your onboarding process.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f793d elementor-widget elementor-widget-video\" data-id=\"43f793d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/771228519?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ab36e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ab36e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06d2062\" data-id=\"06d2062\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2e5db9 elementor-widget elementor-widget-heading\" data-id=\"e2e5db9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Work better, not harder.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f5081e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f5081e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8aaf234\" data-id=\"8aaf234\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461d9be elementor-widget elementor-widget-image\" data-id=\"461d9be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/01\/bluesky-video-marketing-agency-team-in-belfast-1.jpg\" class=\"attachment-large size-large wp-image-6804\" alt=\"bluesky video marketing agency team in belfast\" srcset=\"https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/01\/bluesky-video-marketing-agency-team-in-belfast-1.jpg 600w, https:\/\/blueskyvideomarketing.com\/wp-content\/uploads\/2023\/01\/bluesky-video-marketing-agency-team-in-belfast-1-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74394cf\" data-id=\"74394cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecaa777 elementor-widget elementor-widget-text-editor\" data-id=\"ecaa777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><b>\u201cIf we keep doing what we&#8217;ve always done, we\u2019ll keep getting what we\u2019ve always got.\u201d<\/b><\/span><\/p><p>If what we\u2019re currently doing to try and attract the right candidates isn\u2019t delivering the results we need it to &#8211; and is threatening our growth ambitions &#8211; <b>then it\u2019s probably time to try a different approach.<\/b><\/p><p>While video isn&#8217;t the only answer, <b>our experience with video for recruitment marketing over the last 15 years tells us that it is definitely part of the solution.<\/b><\/p><p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">If you want to use video to improve your recruitment strategy, you can book a call with <a href=\"https:\/\/www.linkedin.com\/in\/petercraven\/\">Peter<\/a> using the button below.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05373a7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"05373a7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/blueskyvideomarketing\/30min?\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bf2683 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bf2683\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-105b4262\" data-id=\"105b4262\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c31fad0 elementor-widget elementor-widget-button\" data-id=\"2c31fad0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Here are 6 ways you can use video to attract the best talent, fuel your growth plans and make your organisation stand out from the crowd.<\/p>\n","protected":false},"author":2,"featured_media":7646,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[95,79],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways To Use Video For Recruitment | blueskyvideomarketing.com<\/title>\n<meta name=\"description\" content=\"Here are 6 ways you can use video to attract the best talent, fuel your growth plans and make your organisation stand out from the crowd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blueskyvideomarketing.com\/blog\/6-ways-to-use-video-for-recruitment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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