Christmas videos and their enduring value
Why do so many big brands spend so much creating their Christmas ads?
When you read the stories of the budgets available to the Christmas heavyweights like John Lewis, M&S, Asda, Aldi 9and all the rest) it’s reasonable enough to think that it’s a game that can only be played when there are huge budgets available and big wins to be made over the festive period.
But is that the case or are there lessons to be learned that we can incorporate into our own marketing efforts?
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
We’ve been lucky enough to create a few Christmas videos with our customers over the last few years and the anecdotal feedback we’ve heard from them is that they have been projects that have continued to deliver.
They’re great projects to work on as the creative freedom is generally a lot more obvious than when working on typical B2B video marketing content – if you can’t let the imagination run wild at Christmas then when can you?
There’s a lot of talk about creating ‘authentic’ content for audiences – and we’ve always found that these Christmas videos allow the real personalities of your team to come across.
It’s that human focus that can make people feel a little bit more positive about your organisation – whether that’s as a customer or an employee.
And that’s the other main benefit we’ve seen.
Our customers tell us that the very fact that these videos exist on their social channels and website, is mentioned regularly during job interviews as a contributory factor when an applicant is deciding whether they want to work in that organisation.
But I know you’re mainly here to watch the videos – so here are two examples of projects we’ve worked on:
Telestack and Smiley Monroe are Video as a Service customers
Reach for the Star - A Telestack Christmas Story
What makes you smile at Christmas? - Smiley Monroe
Merry Christmas and a Happy New Year
As we count down to the Christmas holidays, Merry Christmas and a Happy New Year to you all.