We know better than most the work that goes into creating new video content.
Once you’ve done all that work, optimising your YouTube channel for maximum traffic, views and engagement is an essential part of making sure your video marketing delivers the return on investment that you need.
Our unique combination of video production experience and global marketing experience ensures we can help you execute video marketing campaigns that deliver real business results.
Our experience managing YouTube channels has shown us that the majority of video views come from the ‘Suggested Videos’ panel.
A quick look at your YouTube Studio dashboard will tell you if this is the case for your channel – it almost certainly is.
Getting your content to appear here involves paying attention to all the information you add whenever you upload your new videos to your YouTube channel.
Your video thumbnail has a big part to play in getting viewers. We create a custom thumbnail for every video on your channel to help drive views.
Adding tags correctly helps YouTube to identify the content themes in your video - and recommend your content to users who are interested in similar content.
Building playlists on your channel helps you to group similar content - making it easy for users to navigate your channel and find the content of most interest to them.
We add links in your videos to other content on your channel on a similar theme. This maximises viewer retention and keeps viewers engaged with your content for as long as possible.
Custom end screens allow you to signpost viewers to the content they're most interested in. They are also a very good way of driving channel subscribers.