The Future of Marketing video series was launched in response to the shift to online events after the Covid-19 pandemic in 2020 and 2021.
We moved from organising a number of in-person marketing events each year, to the creation of a monthly video series where we spoke to a variety of people about their experiences working in marketing jobs across a wide range of sectors.
These videos were filmed as in-person discussions with a number of invited guests who we felt had some interesting experiences to share.
You can view some of the episodes from the series below.
Nick is a designer, film maker and creative director from Manchester with a long history in the design sector.
We were joined for our first live event by Joanne Faloon & Jamie Gordon to talk about how you can stand out from the crowd when looking for your ideal marketing job or internship.
Joanne is a lecturer in Communications, Advertising & Marketing at Ulster University having previously held senior marketing roles in the food & drink, publishing and engineering sectors.
Jamie graduated from Ulster University in 2020 with a First Class Honours degree in Marketing and haD just celebrated 1 year as a marketing executive with Belfast software company, Datactics.
On 26th August 2021 we welcomed Andi Jarvis of Eximo Marketing Strategy and Gareth Dunlop of Fathom to our LIVE series to talk about what Mark Ritson once called “the first rule of marketing” – You are not your customer.
We talked about how the UX design process can ensure that you keep your customer at the centre of the decisions you make about the marketing assets you create.
We also talked about the enduring value of customer research to ensure that decisions around products and services were not made based on internal opinions and design preferences but real data about the problems your customers are having and how you can help them to solve them.
The October episode of The Future of Marketing LIVE series focused on marketing internships.
As 2nd year students return this year the focus turns to securing their internship or placement for the 2022/23 year and we wanted to help.
We invited 2 marketers who had recent experience of an internship to talk to us about the roles they secured and the value they gained from the experience.
Sophie Kennedy is currently a final year student at Ulster University in Northern Ireland and she is studying on the Communications, Advertising and Marketing degree.
Sophie completed her internship with ESPN, working on the ESPN Player – a sports streaming service covering a wide range of US sports.
Jamie Gordon is currently in his first graduate marketing role with Belfast tech company, Datactics.
He graduated from Ulster University in 2020 with a 1st Class Honours degree in Marketing and did a number of internships during his studies – one with a Belfast based digital publishing company and another with a specialist marketing agency.
This sector focus on careers in PR & Communications features Deborah King, Managing Director of King Communication and Katherine McCloskey, Customer Engagement & Campaigns Manager with the Northern Ireland Housing Executive.
We spoke about the range of PR & Communications roles that they have both had during the careers as well as the differences between the in-house and agency roles.
The second episode of our 2022 series focused on how to deal with Imposter Syndrome and our guest was Marcus Hunter-Neill.
Marcus is founder of the UCan Network and is an experienced coach and mentor. He spoke to us about his own experience as well as outlining tools and techniques that you can use to overcome Imposter Syndrome.
Before the COVID-19 pandemic marketing with purpose was everywhere – then we all started drowning in the sea of PPE that was essential to help keep people safe.
There are some that heralded this as the end of the conversation on purpose and sustainability as businesses and society in general had bigger problems to deal with.
In this episode we spoke to Tim Monroe of Smiley Monroe and Gillian McKee of Giraffe Associates about the future for purpose driven marketing.
We talk about how businesses can start their sustainability journey without greenwashing, where reponsibility should lie within the organisation for sustainable business practices and whether our customers care as much about this as we think they do.
For our focus on brand management we invited Aisling Bremner and Jane Roper to be our guests.
Aisling is a brand strategy consultant having previously held senior marketing and brand management roles with Heinz, C&C, Keylite, Queen’s University Belfast and Dale Farm.
Jane is head of marketing and communications at Co-ownership – a not for profit organisation that helps people to become home owners.