ARE YOU USING VIDEO AS PART OF YOUR TV ADVERTISING CAMPAIGNS?
That’s why you’re here right?
We can help at every stage of the video advertising process to make sure you get tv advertising content that drives traffic, enquiries and sales.
Whatever your chosen channel, we can help you to create campaigns that maximise the return on your marketing investment.
With Sky AdSmart tv advertising you can target at scale across linear TV, on demand TV and a range of digital channels including YouTube.
Up to 42% of homes in Northern Ireland are Sky Regional enabled – which means your TV ad campaign can feature on channels like:
Sky Sports
Sky Cinema
Sky Atlantic
Sky Dovumentaries
Sky Arts
MTV
Comedy Central
Discovery
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And with detailed ad targeting you can make sure the right people are seeing your ad at the right time.
Sky AdSmart works with Experian and other partners to allow a wide range of targeting options – by geography or by interest.
What happens is your ad is skipped?
You only pay when 75% of your ad is viewed.
We can work with you to shoot and edit your content and book the campaigns based on your targeting criteria.
We can do all of these - or a combination that works for you
VIDEO AD PRODUCTION
Building your video ad library – optimised for the requirements of your chosen advertising channel.
CAMPAIGN SET-UP & MANAGEMENT
Once the creative is in place we’ll get to work on audience targeting and selection.Â
REFINEMENT & REPORTING
We’ll monitor progress with your campaigns and provide guidance on changes to creative, targeting and budgets.
WHY CHOOSE US?
Our team has 50+ years experience in the design, production and execution of global video marketing campaigns.
Whether you’re looking for a TV ad, YouTube advertising campaign content or assets for use on social media channels, our combination of creativity and experience ensures we can help you get the biggest bang for your marketing buck
Our ideas were little acorns and BlueSky brought them to life with a great understanding of our brand, our audience and what we were trying to achieve. Filming was both professional and sympathetic to the needs of the business. I would most definitely use BlueSky again and definitely plan to in the near future. Top job from a top team.
Daniela Morelli
Morelli's Ices
What is Clearcast?
Clearcast approval refers to the process of obtaining authorization from Clearcast, a non-regulatory body in the UK, for television and certain video-on-demand (VoD) advertisements before they can be broadcast. Clearcast reviews advertisements to ensure they comply with the UK Codes of Advertising (BCAP and CAP Codes), ensuring they are not misleading, harmful, or offensive. This approval is a prerequisite for UK broadcasters to air commercials.Â
We will manage the Clearcast process when producing your ad for television broadcasst in the UK to ensure that it is compliant and suitable for broadcast as part of your TV advertising campaign.
Some of our video advertising projects
Donaghy Bros - Black Friday
This was one of a series of TV ads that we made for Donaghy Bros in the lead up to Black Friday 2021.
Gavin Doherty & Fay's Shoes
This is a video ad that we created for Gavin Doherty and Fay’s shoes for use in the lead up to the launch of a new Irish Dancing shoe.
Morelli's - Summer 2021
This was part of a series of video ads we created for ice cream manufacturers, Morelli’s.
This video focuses on their most popular flavour – watch the video to find out what it is.
Boreman - Hybrid 6200
This video ad was created for specialist vehicle light supplier, Boreman to mark the launch of their Hybrid 6200 truck light.
The ad campaign was featured on YouTube targeting truckers channels across Ireland, UK and Europe.
Bespoke Communications
This video ad was created to promote an online media training course that we developed in partnership with Sarah Travers and Camilla Long at Bespoke Communications.
Mid Ulster Council - Recycling Heroes
This video ad was craeted for use in a cinema advertising campaign in the Mid Ulster District Council area to promote awareness of how to segregate your household recycling.
5/5
It was an absolute pleasure working with BlueSky - they were very responsive and professional from the very beginning, they understood what we needed exactly and delivered just that.
You can do all the clever targeting, budget allocation and channel selection that you want – ad campaigns live and die by the quality of the creative and its relevance and impact on your target audience.
Now we’ve nailed the creative we get to work making sure your ads get seen by the right people, at the right time, in the right place – and that the journey your customers follow is seamless and set up for success.
A regular feedback loop ensures we continue to work together to respond to the data and make the tweaks and changes necessary to make sure your campaign delivers the results you need.
5/5
When it comes to video marketing there are loads of commentators that talk a good game but the BlueSky team help you make it happen.