That’s the question we will help you to answer.
"84% of consumers want to see more video from brands in 2026 - a figure that has been very consistent for the last 8 years."
The State of Video Marketing 2026 report from Wyzowl highlighted the 3 big blockers:
Coming up with the great creative ideas that will help the business achieve it's big objectives is hard and often requires an external perspective.
Video is just one of the things on your "to-do" list - we get it. We've been there. And finding the time to develop your creative ideas, shoot and edit your content and get it published across the right channels takes a lot of time.
If you can't quantify the return in pounds and pence, you're not going to convince the people who need to be convinced that more of your budget should be allocated to video.
Our Strategy workshops help to build a pipeline of creative content ideas linked directly to your big targets.
Now that the video content strategy is in place, you can focus on all your other marketing priorities.
Allowing you to demonstrate the impact you are having for the business in language that the senior team understands.
When you’re creating most of your content in-house, you usually lose access to a creative agency partner who can help you make the most of the time and money being invested.
That’s where our Video Content Strategy is different.
You can work with us to help create your content strategy, create solid project briefs and define the key success metrics.
Then you can create all of that content in-house or partner with us on some key projects.
It’s in your hands.
Video marketing is helping marketers reduce support queries, generate leads and increase sales."
Set up your discovery call by clicking the link below and our Creative Director, Peter Craven will walk you through the process in more detail and find out if it’s right for you.
"Creativity is a 12X profit multiplier."
The ‘Creative Dividend’ report from System 1 analysed 1,265 winning EFFIE campaigns between 2007 and 2023 across America and Europe.
Creativity came second only to brand size as the biggest multiplier of profit – making a strong case for investing in the creative quality of the content you create and the campaigns you run.
Campaigns which win an EFFIE must demonstrate “higher incremental profit or revenue, more brand and business results, and greater ROI.”
Dullness is the biggest threat facing the advertising industry.
That was one of the key findings of “The Extraordinary Cost of Dull” which puts pounds and pence figures on the cost of creating content that fails to stand out from the crowd.
The cost of dull isn't just damage - it's waste.
"Making interesting, emotional ads saves you money"
"33% of marketing budget is wasted due to poor briefs."
While almost all marketers say briefs are essential for evaluating ideas, only 15% actually use them (betterbriefs.com).
This costs time and money.
But that’s not the biggest problem:
Creative decisions are being made without access to the information required to deliver the return you need from your marketing investment.
"Creative teams find themselves trying to satisfy everyone's opinion rather than solving the original business challenge."
Your briefing document should be your creative guide all the way through the process.
But all too often it’s left gathering dust having been used at the outset and then forgotten as the project develops.
Personal opinions and gut instinct inform the decisions being made.
And you get ever more disconnected from your original objective.
Around 20 million videos are uploaded to YouTube every day.
And 95 million photos and videos and videos get uploaded to Instagram every day.
The sad truth is that almost all of it is invisible to the very people who you want to see it.
Why?
A lack of clarity and specificity around the positioning, messaging, audience and desired end result.
It’s easier than it has ever been to create video content.
But without solid foundations, it’s a very easy way to waste a lot of time and money.
24 hour access to the video camera in our pocket has led to:
meaning channels are saturated with lots of really poor video content that none of us ever asked to see.
meaning your content lacks consistency leading to confused and passive audiences who aren’t sure what they’re supposed to do next.
requiring ever growing ad budgets to reach the right people while margins get tighter – and you can’t take likes and shares to Tesco!
and no means of measuring the success of your video content creation efforts in pounds and pence terms – what impact has it had?
We combine more than 25 years global marketing experience and the production of more than 2ooo commercial video projects to deliver
Whether you’re creating your content in-house, outsourcing to a production partner or a combination of both, our process ensures everything you make is:
Connected to your big business goals
Achievable given your budgetary constraints
Tracked and reported on to build confidence in your future decisions
What are the big goals for your business this year?
What video content should you create to help you achieve your big goals?
What human and financial resources to you have at your disposal to help deliver your big goals?
What are the success metrics that you will use to track the success of your video marketing activity?
Set up your discovery call by clicking the link below and our Creative Director, Peter Craven will walk you through the process in more detail and find out if it’s right for you.