The greater profile you will have as a result of your video marketing campaign will lead to more applications for the vacancies you are promoting.
Access to a broader talent pool makes it more likely you’ll find the kind of person you need to keep growing and providing your customers with the service they expect.
An ‘always on’ recruitment marketing strategy ensures you stay front of mind with your target audience – helping you to
By driving more applications for the jobs you promote, the risk of unsuccessful recruitment campaigns is reduced – reducing your time to fill.
You’re often hiring to solve a capacity issue – so the sooner you can have your new employee in place, the quicker you’ll start to see the results.
In an increasingly competitive recruitment market it’s more important that ever to make sure your organisation stands out.
Our video marketing services for recruitment marketing campaigns help to build trust in your organisation and give potential recruits a clear idea of what working with you will be like.
By driving more direct applications you are building a future talent pipeline – making future recruitment campaigns quicker and easier.
Our team have been designing and executing successful recruitment marketing campaigns since 2007.
Before starting the company in 2017, our Creative Director, Peter Craven spent 10 years as Head of Marketing in a global engineering company that grew from 37 employees to more than 350 employees.
This involved the design and execution of recruitment marketing campaigns from interneship & graduate recruitment through to senior members of the team.
Changing jobs is a big decision.
By using video as part of your recruitment marketing strategy you can give potential candidates a look inside the organisation to understand your culture and the introduce the people that make your organisation tick.
Watch some of our recruitment marketing video projects below
Smiley Monroe manufactures conveyor belts for use in the crushing, screening, mining and recycling sectors.
We created this video with the team to provide potential job applicants with background to the company while also outlining their plans and ambitions for the future.
We worked with SDG on a package of recruitment marketing content to be used as part of a recruitment drive in Spring 2022.
This was a bloopers video featuring out takes from the filming day and intended to show the personality of the company.
This video was used in conjunction with another video asset focusing on the culture and values at SDG.
We made this video with MEGA for National Apprenticeships Week 2022 to help promote apprenticeship opportunities in the manufacturing sector in Northern Ireland.
The video features several members of the MEGA Network talking about the value of apprentices to their organisations.
Fullerton House is one of two prepartory schools for Methodist College Belfast and we worked with them to create this video to promote the school to potential new students.
The video features teachers, parents and pupils talking about their experiences at Fullerton House.
This video was created for the Mineral Products Association (MPANI) to promote careers in the sector.
The MPANI represents construction materials producers and quarry operators in Northern Ireland.
AW Control Systems design and manufacture electrical control panels for a range of different sectors.
As part of a recruitment drive we worked with them to create a suite of videos to build awareness of the company and profile their employees and the work they do.
This video was part of a package we delivered for the MEGA Manufacturing Network to promote women in engineering.
This video features an interview with Julie Burnett – a manufacturing engineer with global engineering company, Terex.
This is the proces we follow to design and execute your recruitment video marketing campaigns
We work with your team to identify your recruitment objectives for the coming year.
We work to understand your business and the key recruitment messages that you want to use.
We will develop content ideas that will help you achieve your recruitment objectives. These are then reviewed with your team.
We create scripts and storyboards for all the content within your campaign and refine with your team.
We set about creating all of the content in the recruitment marketing campaign.
Managing content on your YouTube channel or running paid campaigns, we can do whatever you need.