Video as a Service is a cost effective way to put video at the core of your marketing communications.
We offer a number of packages offering 12 months video content plans to help you build awareness, generate new opportunities and win new business.
Video as a Service was shortlisted in the All Ireland Marketing Awards from the Marketing Institute of Ireland in the Small Business Marketing Award Category. The awards ceremony was one of the largest gatherings of the marketing community in Ireland and took place on Thursday 19th May at the Clayton Hotel in Dublin.
As a core part of the BlueSky vision, we hope that every interaction with us is an exceptional one.
To find out if we were fulfilling our vision, we spoke to 3 customers – and recorded the conversation.
This is what they had to say about the experience of working with us
20 years global marketing experience means we understand the day to day challenges of the marketing job.
Our process is designed to give you confidence that your video content is in safe hands.
Leaving you free to focus on all the other jobs you’ve got to do.
Your video content plan is aligned with your overall business objectives to ensure easy tracking of performance against targets and a shift from vanity metrics to the metrics that really matter.
We work as an extension of your team to deliver powerful, engaging content optimised for success across your chosen distribution channels and in line with your brand guidelines.
Monthly reviews of content calendars, campaign objectives and results ensures the flexibility to cope with changing requirements and respond effectively to changes in the external environment.
Our focus on finding new ways to help our customers maximise the return on their investment in video was recognised by Invest Northern Ireland with the award of Gold Level Innovator status in 2023.
The award was made based on the success we have enjoyed since we launched our Video as a Service packages in 2021. “Believe in Better” is the first of our four values and this award recognises our focus on ensuring that our values are a living, breathing thing that we use every day to influence how we have, how we interact with each other and how we engage with our customers.
Three of our customers talk about their experience of working with Video as a Service to create all of their video marketing content.
Our team has more than 50 years marketing and video production experience.
Our Creative Director & Founder, Peter Craven, spent 20 years working in global marketing roles before setting up BlueSky Video Marketing in 2017.
Our production team has experience across TV, Film, News & Documentaries and Commercial Videography.
We have made over 1000 videos with a track record of helping our customers deliver real business results.
We have a deep understanding of the art of storytelling and use it to captivate your audience, compelling them to take meaningful action.
It’s a fair question – so we thought we better answer it.
Working on a package of content allows us to minimise the number of shooting visits - also minimising disruption and letting you get on with the day to day.
Working to an agreed communications plan ensures consistency of messaging and ensures your audience understands everything that you can offer.
As knowledge of your business, your customers and your markets develop, so does an ongoing pipeline of new campaign and content ideas.
As our footage libraries grow, we are able to deliver projects much more quickly.
From sales & marketing content to recruitment marketing videos and internal communications – there are many ways our customers use Video as a Service to create all the video assets they need.
The team at Thrive.app focus on the development of case study and testimonial videos with their Video as a Service package.
This is one of a number of videos we have created for them featuring customers talking about their experience of using the Thrive employee engagenment app.
Donnelly Group operates 9 car and commercial vehicles sites across Northern Ireland and empys 500 staff.
Taking inspiration from one of the most iconic 1980’s television programmes, we made this video for SDG Construction Technology to showcase their role as problem solvers for their customers.
Complex construction projects are full of surprises – so SDG customers need to know that they”ll get advice they can trus from a company that can respond quickly and deliver products to site at short notice.
So if you have a problem, if no-one else can help and if you can find them – maybe you should hire SDG.
I love it when a plan comes together !!
We’re big fans of Christmas – so were delighted when Telestack got on board with our pitch to make this Christmas video.
Santa gets a request that he doesn’t think the elves will be able to help with – so they get in touch with the Telestack elves to see if they can make Ashley’s Christmas dream come true.
As a Video as a Service customer, we are able to work as an extension of the marketing and communications team to use video in a way that helps them with their wider marketing efforts.
This was one of the first videos we made with Crossen Engineering after they signed up to Video as a Service.
This video was intended for use on their website as well as part of outbound marketing campaigns to help them generate new enquiries with their target customers.
This was one of a series of Customer Success Stories that we completed with Thrive.app.
This video focused on their relationships with DPD Ireland.
We spoke to the DPD Ireland team about how the Thrive employee engagement app had improved how they communicate with remote employees and helped to build and inclusive workplace culture.
This video for Smiley Monroe was designed for a variety of uses.
As well as giving potential customers a look at the history of the company and their plans and ambitions for the future, the video also served as a useful recruitment asset.
The overall aim of the video is to give potential partners – employees, customers, suppliers – confidence in the company.
This was one of a series of Customer Success Story videos that we completed for Checkproof.
Checkproof is a Swedish software company that has designed an app for use by those in the heavy equipment industry to make service and maintenance more efficient, improve customer relationships and help drive improvements in operator performance.
This was one of a series of 4 Customer Success Story videos that we made for software company, Coincidental.
Coincidental provide a practice management solution to dentist practices across UK and Ireland and we well as the 4 main videos we created an additional 18 short video assets for use on their YouTube channel and social media channels to drive awareness and new enquiries.
After a refurbishment of what was previously called The Portaferry Hotel on the shores of Strangford Lough, we worked with the team at The Port Hotel to create this video to showcase their facilities and food as well as the local area.
The video was used on the hotel website as well as being a part of paid and organic social media activity to drive traffic to their website and bookings for their various accommodation offers.
We created this video with Smiley Monroe for use at the IFAT trade show for the Environmental sector in Munich, Germany.
The brief was to create a video that was suitable for use on their stand but could also be used as a positioning asset for the work they do in the recycling equipment and waste management industries across the world.
MEGA is a membership organisation that exists to help promote careers in the manufacturing industry.
We made with this video as part of a package with them to promote Level 2 and Level 3 Apprenticeship opportunities with their member companies.
Thrive offer an app to help companies improve employee engagement and this video was made with their customer, Derry Group in 2021.
The video outlines the benefits that Derry Group has enjoyed since introducing the customised app from Thrive.
This was the final video in a package of content for McCloskey Environmental to make the launch of the new business division.
McCloskey Environmental provide a range of shredders, trommels, screens and stackers to the global recycling industry to help minimise waste and maximize material recovery.
TEFRA is a hydraulic coupler manufactured by Hill Engineering in Newry, Northern Ireland.
This video showcases the design features of the TEFRA coupler and was part of a video as a service package that we delivered for Hill Engineering in 2021.
The Sustain Exchange event took place in September 2021 at Titanic Belfast and we made this highlights video to be used in future event promotions.
If you’ve even bought video and thought “It shouldn’t be this difficult”- you’re not on your own.
We assist you with the creation of clearly defined SMART targets and assist you with achieving them.
We build your scripts and storyboards together to ensure language and messaging meets your brand guidelines.
A single point of contact for all your video projects makes sure you have quick and easy access to campaign updates.
Weekly project updates from your account manager to ensure everyone knows the next steps.
Priority slots in our production schedule so you get the video content for your campaigns quickly.
Here are some of the frequently asked questions about Video as a Service.
The process starts with a kick-off workshop with our team to understand the problems you are trying to solve, opportunities you want to unlock.
We then take that info and come back to you to with our suggestions as to how you could use video to help you achieve those things.
Based on the package you have chosen, we then decide on a content plan for the first 6 months and kick-start the production process.
We then review progress against the plan every 3 months and decide on the priority video proejcts for the next 3 months.
Your time commitment will reduce as time goes on.
We develop a knowledge of your business and your content style which makes the approval process run much more smoothly than it does when working on reactive, one-off video projects.
The time commitment with our existing Video as a Service customers runs to less than 20 hours per quarter.
Our quarterly progress reviews are scheduled for 1 hour, but are often much shorter than that.
And as we get to know your wider team, we get to the point where you don’t necessarily need to be there when we are visiting your premises for a shoot.
When we are conducting shoots with your clients (for testimonial videos for example) we will take the lead with all the logistical arrangements.
From the very outset, your content plan is linked to real business results.
This could be to hire new graduate engineers through a recruitment marketing campaign or to increase the proportion of direct applications to reduce your reliance on recruitment agencies and the associated hire costs.
It could be to improve the SEO of your website throigh the addition of more video content, driving up visitor numbers and new sales enquiries.
It could be to attract a specific number of visitors to your event or trade show, resulting in the generation of new sales opportunities.
Or reducing the requirement to hire new customer service roles by developing self-service video content to allow customers to trouble shoot issues themselves.
When you pay by Direct Debit it reduces our costs as it removes admin time from our finance department as there is no requirement to chase up invoices with your finance team.
In order that the overall package costs remain the same irrespective of your chosen payment method, there is a quarterly invoice option if you do not want to pay by direct debit.
You can also pay the annual subscription cost in full in order to avail of a 5% discount on the package.
Our current Video as a Service customers produce a wide range of different video content.
If you take a look at our Video Productions page you will see lots of examples of the different kinds of videos that we produce.
Several of our customers have told us that they would be more than happy to talk to anyone considering becoming a Video as a Service customer.
Once we have had an initial call and if you are interested in talking to our existing customers we are more than happy to make an introduction.
In the meantime, our customer reviews are a good place to start.
We have also produced a series of videos with some of our Video as a Service customers which you can view on the BlueSky Video Marketing YouTube Channel
It’s never happened – and we believe that our proven process for video content creation means that it never will.
The design and planning stage for all of our projects involves a detailed creative brief followed by the development of specific scripts and storyboards for approval by you and your team before any video shooting takes place.
This ensures that everyone is aware of what happens next and is on board with the creative approach being taken for any specific project.
Sure – there are some minor edits to make once the video is produced, but they are always minor tweaks rather than any structural overhauls.
All of this ensures that we are able to get your video assets delivered to you in the quickest possible time – and if you read some of our customer reviews you’ll see that this is a comment that comes up again and again.
Absolutely not.
Our packages are made up of a number of shooting days and agreed video outputs (categorised by number of minutes of edited content received).
We understand that some projects may take longer to execute than originally planned and through our quarterly reviews we will assess progress aginst the agreed package deliverables and ensure a plan is in place to deliver all the content purchased within your chosen package.
When you startas a Video as a Service customer, the contract is for a minimum 12 month period.
If you would like to cancel your subscription we require 6 months notice – which can be given when 6 months and 1 day has passed since the initiation of your contract.
Our experience of working with our Video as a Service customers shows that the long term content planning is one of the most valuable elements of the service.