Digital transformation in the manufacturing industry with Checkproof
Checkproof is a digital solution that is used in the manufacturing industry to digtise maintenance and HSEQ procedures.
For this video project we worked with the Checkproof team to create an asset for the company website that would allow visitors to get an overview of the platform and how it is being used by their global customer base.
The video sits on the company home page (check it out at www.checkproof.com) and features Sales Manager, Kyle Hunter providing an overview of the platform.
The video was shot using a green screen for Kyle’s contribution with a variety of elements then being used in the video:
- Library footage from the previous projects we have completed with Checkproof
- Stock footage sourced from a variety of websites
- Motion graphics and animated elements created in partnership with the Checkproof Marketing and Design teams.
This video is the latest in a series of projects that we have completed for Checkproof, which have been focused on:
- Customer Success Stories
- Feature specific videos
You will find some of those videos later in this article.
Checkproof Customer Success Stories
Our work with Checkproof began with the creation of a number of customer success stories and these featured customers in the UK as well as Sweden. You wil find some examples of those videos below.
These videos are often called case study videos . testimonial videos or customer success stories (the latter being pretty specific to the software and technology sector) – but they remain a key staple of B2B marketing efforts for a variety of reasons:
Social Proof
Does your product or service do exactly what it says on the tin?
You can wax lyrical about your product or service better than anyone – but these client testimonial videos are the proof that your potential customers need that you are going to do what you say you’ll do and provide a solution that will make their life easier.
Relatability
When a potential customer sees a person experiencing a problem like theirs, in an organisation that looks like theirs – it helps them to make the connection between the product or service that you are providing and their desired end result.
Securing internal buy-in
When you have spotted a product or service that you believe will help solve a problem or unlock an opportunity in your organisation, the next step is to get other people on board with the idea.
By sharing the real life experiences of users of the product or service you are promoting you can peak the interest of others in your organisation and get them on board with the idea as well.
De-risking the decision
Every sale is a risk reduction exercise – and the higher the ticket price or the more people involved, the harder you have to work to make your option seem like the most attractive and least risky option.
When you’re buying a t-shirt from an Instagram advert – it’s a pretty quick decision.
- Website looks legit
- Price is reasonable
- A lot of good customer reviews
When you’re selling software to the global manufacturing industry, the decision takes a bit longer as there are more people that will be impacted by it.
Allowing potential customers to see that organisations like theirs (who had the same problems as you do) have used solution X to make the problem go away – removes risk for their decision to invest in you versus the other options available.
Case Study and testimonial videos are part of our production schedule on a weekly basis – and you can see some examples of the stories that we have created for Checkproof below.
Checkproof & Cemex UK
Checkproof & Maskin Mekano
Checkproof & Hanlon Loader Hire
Checkproof & Atlantic Pumps
Checkproof product features
As with any great software, there are a constant stream of new features being added to Checkproof both to enhance the product for existing customers and to allow them to move into new sectors and geographies.
We have worked with the Checkproof team on a number of projects to help promote these new features and you can see some of those videos below.
Checkproof - OEM Solutions
Checkproof - Fleet Optimisation
B2B Video Marketing for the manufacturing and software sectors
Most of our time is spent creating engaging video content for the manufacturing and software sectors to help our customers win new business.
If you’d like to use video throghout your client acquisition and retention journey then we’d love to talk to you about how we can help.
We think the best way to do that is through Video as a Service – but you’d expect us to say that.
You can find out for yourself what’s involved – and what some of our customers think by visiting our Video as a Service page.
Or if you’d just like to chat – you can book a call on our contact page or just send us an enquiry form and we’ll get back to you.