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In this article we will show you some of the work that we are doing with Termonmaguirk Credit Union to use video to promote the Credit Union to the local community.
While the Irish League of Credit Unions provide a lot of support to the Credit Union membership in Ireland, this activity is largely focused on building awareness of the services offered by all Credit Unions.
The nature of the Credit Union network means that for each Credit Union, there is a need to communicate regularly with the local communities that they represent.
We are currently working on a Video as a Service project with Termonmaguirk Credit Union to build a library of marketing assets that can be used to facilitate these localised conversations with their community about the work they do and how they support the local community.
This project involves the creation of a number of different marketing materials for the Credit Union:
The first part of this project involved the creation of 6 ‘Meet the Team’ videos which profiled the individual members of the Termonmaguirk Credit Union team.
As well as the widescreen versions for use on the website and YouTube channel, we also created square versions with embedded captions for use on social media.
Termonmaguirk Credit Union has an large and engaged following from their local community on Facebook, so the videos we created were optimised for success on Facebook.
You can see some examples of the square format for these videos below.
The work we are doing with Termonmaguirk Credit Union will see us create more content in the months ahead including:
If you’d like to find out more about the customised video marketing campaigns that we offer for Credit Unions then get in touch.