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The latest episode featured Andi Jarvis and Gareth Dunlop discussing the first rule of marketing – You are not your customer
The Future of Marketing LIVE series is designed to help those studying for a career in marketing to make the transition to their first marketing role.
We talked about the UX design process as well as more generally about the value of customer research and ensuring the customer stays at the centre of the decisions organisations make about their products and services.
You can view previous episodes on The Future of Marketing website.