This was a project we completed for Ireland Craft Beers who have had recent success with their Hybrid IPL, Downstream which is now listed in over 200 Marks & Spencer stores across the UK.
The team at Ireland Craft Beers have been working hard on the development of their Downstream beer product and recently secured a listing in over 200 Marks & Spencer stores across the UK.
Downstream is brewed in the Boyne Valley, County Louth and is marketed as the world’s first Blockchain beer – providing full traceability of all ingredients.
Once you’ve bought your can of Downstream beer you’ll notice a QR code on the can – simply scan this with your mobile phone and you’ll be directed to a landing page which tells you all about the ingredients used in your beer, when it was brewed, when it was canned and by whom.
It was a great project to be involved with and we’re very grateful to the team at Ireland Craft Beers for the opportunity to work with them on this project.
The beer tastes fantastic as well – so get along to your local Marks & Spencer store and see if they are one of the lucky ones to stock Downstream.