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Profile Tree TV invited us to participate in their interview series and Peter Craven sat down with Michelle Connolly to talk about the difference between video production and video marketing, why video is an essential part of modern marketing communications and what working in marketing roles for 20 years taught us about making video deliver real business results
The Profile Tree TV series features interviews with a wide range of people and covers different business sectors. It was great to be asked to participate and the video includes a range of discussion topics concerning the rise of video marketing and its increasing significance in any marketing communications plan.