So, you know that video marketing is important but how do you go on to create an effective video marketing strategy?
Mention features key statistics highlighting the importance of video.*
It’s easy to see how creating a successful video marketing strategy can benefit your business. At BlueSky Video Marketing we’ll break it down to help you on your way.
The number one thing we suggest is to have a simple SEO strategy. When people used search engines, they tend to search for more general information.
Mention recommends the following practical steps to make it easier for your YouTube videos to be found:
In order for your videos to gain more views, it’s better to provide enough information so your viewers can decide whether or not they want to watch it. To do this:
Successful marketing campaigns start with market research. So, make sure to apply this to your videos. You can start with questions such as – who is your target audience? What type of content do they consume? What channels do they tend to engage with the most? The point is to create content that your audiences will actually watch.
An important thing to keep in mind, are the goals you are trying to reach with your video marketing campaign. These tie in with engagement, sales and traffic.
You don’t necessarily need to pour a fortune into your video for it to be successful. On the other hand, if you don’t spend enough on a far-reaching campaign and your video is extremely low-quality, you run the risk of damaging your brand’s image. As Criteo states:
“When it comes to actually making the video content, keep your campaign goals in mind and make sure you’re spending your budget well. For instance, if you’re looking to win over more millennial or Gen Z shoppers, you might not need to spend too much money on video production.”*
You’ll need to optimise your video depending on which channel it’s launched in to get as much engagement as possible. Criteo suggests keeping it short on Facebook and making tweaks to refine it for YouTube.
You can optimise your video by:
Just like any marketing campaign, A/B testing will help you figure out what elements of a campaign are working or not. Here are five ways to measure campaign success:
It takes time and effort to create a high-performing video. But if you have the right video content plan and are creative, you can capitalise on your video’s potential to tell an inspiration story, encouraging people to watch and to take action.
Source: “7 Top Tips to Create a Killer Video Content Strategy” by Mention, “How to Build a Video Marketing Strategy” by Criteo.