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We worked on the video to mark the launch of a new Irish Dancing shoe as a result of a collaboration between Gavin Doherty of Eire Designs and Fay’s Shoes.
The new shoe was designed over the course of 12 months with a variety of new features to improve shape and fit while maintaining the product quality and durability that Fay’s shoes are famous for.
We shot the video on several locations including studios in Belfast where we were able to film the dancers.
One of the shoot locations was the Fay’s shoes workshop in Dublin, Ireland.
As part of the project we also created a short trailer video which was used in the weeks leading up to the launch to help drive interest in and awareness of the new product.