In advance of The Future of Marketing: Part 1, we profile Fiona Rooney of Ipsos MORI who will be at the event to tell us how we can use custom consumer insights to inform new product development, new market entry and our key marketing messages.
As we build up to The Future of Marketing: Part 1 we’ll be profiling our speakers to get a preview of what they will cover as part of their presentations.
This time it’s Fiona Rooney from Ipsos MORI and she will be talking about how you can use custom consumer insights as well as research data that already exists, and public opinion as a way of understanding what it is that makes our customers happy.
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