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Following on from revealing the speaker line-up we can now reveal the agenda for The Future of Marketing: Part 1 which takes place on 15th May in Belfast
The agenda for The Future of Marketing: Part 1 looks like this:
8.30am: Registration & Networking
9.00am: Welcome & Opening – Peter Craven (BlueSky Video Marketing)
9.10am: A word from our hosts – Lynsey Cunningham (RBS & Ulster Bank)
The Future of Data
9.30am: Fiona Rooney – Managing Director, Ipsos MORI
The Future of Customer Experience
10.00am: The Chatbot opportunity – Paul James (Ardmore Advertising)
10.30am: Why UX design is a must have – Mark Kelso (Glaze Digital)
11.00am: Coffee Break
The Future of Marketing Teams
11.15am: The skills we need to succeed – Andi Jarvis (Eximo Marketing Strategy)
11.45am: Q&A – What are the essential skills for the future?
The Future of Automation
12.15pm: Stop looking at your anlaytics in the rearview mirror – Michael Carlin (Zymplify)
12.45pm: Q&A – What are the key metrics that matter for you?
1.00pm: Lunch
The Future of PR
1.45pm: Discover your own engaging stories – Michelle Canning (NI Housing Executive)
2.15pm: The Future of PR: The Panel
The Future of Boardrooms
2.45pm: Adjusting to the boardroom environment – Carol Magill (USEL Board Member)
3.15pm: Building boardrooms for the future – Eileen Mullan (Boardroom Apprentice)
The Future of Video Marketing
4.00pm: Building an agile video marketing workflow – Peter Craven (BlueSky Video Marketing)
4.30pm to 6pm: The Future of Marketing: Social