Most people assume that videos profiling your people are only needed when you’re trying to support your recruitment efforts – but they have benefits well beyond this as a result of their ability to add warmth and authenticity to a previously cold interaction.
Profiling your people through video is a great way to spread the word about what it’s like to work for your company and they are an extremely useful and proven tool when it comes to supporting a recruitment marketing campaign.
But what is often overlooked is the value they can add to your lead generation activities as well.
You’ve worked really hard to get the right people to your website through your SEO, your PPC campaigns and your social media activity.
This person doesn’t know much about your company so initially spends some time exploring what it is that your products do and whether they can help them in their day to day work.
They really like what they see – but now they’ve got some more questions.
By having your people appearing on video outlining their experience and their capability you can add credibiliy to the claims you are making about the product or service that you offer.
This makes sure that all the hard work that you’ve done to get them onto your site in the first place, is given the best chance to succeed.
The video above is one we created for Kenwell Engineering as part of a series of ‘Meet the team’ videos to deliver both on their recruitment requirements, and to add credibility to their sales effort.
If you’d like to talk about how you can maximise this opportunity for your business then get in touch.