Why your business needs video marketing

I stumbled upon an article from William Craig – President & Co Founder of WebPageFX in Pennsylvania, USA that appeared on Forbes which has some great advice on why video works.

The article also presents some of the research into video and its use in recent years and how this is expected to grow in the years ahead. You can read the full article on the Forbes website – link at the bottom of the post.

• Your brand story is constantly evolving and telling your story through video keeps your audience connected.
• Video builds trust by putting word of mouth referrals on steroids.
• Adweek reported that 91% of consumers are likely to reward brands for authenticity – and nothing does authenticity like video.
• By 2019, 80% of online content will be video.
• 90% of consumers indicate product videos directly inform purchase decisions.
• 95% of consumers retain information communicated through video, while only 10% retain information through reading.

While all these statistics around video marketing are useful – all they really do is reinforce what we already know.

Any visit to a website or social media channel now is all the evidence that we need that video has become the medium of choice.

But this creates a bigger problem for us all – only a few years ago anyone doing video had a big advantage online as they were the early adopters.

Now we’re all drowning in a sea of videos – because it’s being seen as some sort of silver bullet.

It’s not about making a video – any video – it’s about creating a content strategy that includes video – but also ensures that the videos we make are impactful, engaging, authentic and interesting enough to stop our website visitors or social media viewers in their tracks and make them engage with what we’ve got to say.

The videos that we make matter.

You can read the full text of William Craig’s article on Forbes here.