If you’ve ever thought “does video marketing actually work?” – the simple answer is YES.
Writen by: Edna Rodriguez
Once again, yes it does. Video content marketing does work and it isn’t going anywhere. The sooner you implement it in your strategy the more beneficial it’ll be to you. Although, if you question whether your video will reach many people, worry not. If done correctly, it will.
With these numbers only expected to grow, neglecting video marketing means you’re missing a valuable opportunity to reach a wide range of people that have the potential to become prospective customers.
People who enjoy your video and watch it in full will stay longer on your website. They will be more likely to visit other of your pages and will think highly of your brand. Not all videos will result in customers, but they will raise brand awareness, up your count of supporters, and convert leads to paying customers.
Still not sure? Let’s have a look at these numbers:
Research carried out by Online Marketing Institute (OMI) also shows that:
OMI has also collected information in an infographic format. To summarise it please see below.
Sources: “Does Video Marketing Actually Work?” by Blue Corona, “Infographic: How Video Marketing Works” by Online Marketing Insitute and YouTube for Press.