Latest Project: Enjoy a #staycation at Kiltariff Hall Country House

When Tourism NI and the Northern Ireland Hotel’s Federation (NIHF) announced a grant scheme to help accommodation providers promote their properties Catherine Cummings at Kiltariff Hall Country House grasped the opportunity.

The campaign involved:

• Defining the target audience
• Scripting & storyboarding the video assets to be created
• Completing audience research across a variety of social media channels
• Production of 3 x video assets for use as part of the campaign
• Campaign management and reporting

The target audience for the campaign was intended to be all of Ireland but given restrictions on travel introduced in the Republic of Ireland as a result of COVID-19, the audience was swicthed to Northern Ireland only.

The campaign ran across Facebook and Instagram with specific video formats created to ensure best performance.

For the Facebook advertising campaign we created a square (1080×1080) of the video