Brand Management webinar – watch it back

Our brand management webinar from Thursday 3rd November is now available to watch back in case you missed the live broadcast.

This episode of The Future of Marketing webinar series welcomed Aisling Bremner and Jane Roper as our guests to talk all things brand management.

Aisling is a Brand Strategy Consultant and Jane leads marketing and communications at Co-ownership, a not-for-profit that helps people buy their own homes.

In this episode we talk about:

• Aisling & Jane’s 5 favourite brands and why?
• The brand management work being done by Co-ownership
• The transferable skills that allows people with brand management expertise to work across a variety of sectors
• The difference between a marketing manager and brand manager
• The importance of understanding the customer journey to help build exceptional customer experiences
• The key brand management metrics